% of people driving by are not old enough to vote.
% of people driving by are not registered to vote.
% of people driving by are not citizens and thus can’t vote.
% of people driving by are registered but don’t actually vote.
% of voters driving by live in a neighboring district.
% of voters are already committed for/against you.
% of voters drove by and could not read the signs
% of voters that are undecided read your sign.
How many “beeps” and “thumbs-ups” do you misinterpret as the last point? Massachusetts Republican Party
2 ways to campaign Hand out campaign flyers, newspaper advertisements, cable tv ads, billboards, shake hands at the supermarket. Election Day - crack open the champagne, turn on the news, cross your fingers and hope for the best. This is the WRONG way. PUSHING INFO ONTO VOTERS Massachusetts Republican Party
“Hi, I’m a volunteer for the Smith Campaign and I just wanted to give you his brochure. As a voter, what is on your mind?
Have you made up your mind in this election?”
Note Clues: NRA Sticker, Military, Private School, Old Glory, Bumper Stickers etc. Massachusetts Republican Party
Voter I.D. via Events Raffle a $ gift certificate to the 99 restaurant. Name: Phone: Email: Address: Do you generally lean Republican or Democrat? What issue do you care about THE most? Massachusetts Republican Party
Sneakers or Dress Shoes? Analysis - how many doors knocked? Number of Complete ID’s?
Massachusetts Republican Party
Logistics EVENTS Define Your Goals. Do you want to Register Voters? Voter ID? Massachusetts Republican Party
Logistics EVENTS Register Voters NEED A SCREEN QUESTION: “Do You Support Bush’s War On Terrorism? Do you lean Republican or Democrat? Are you a registered to vote AT YOUR CURRENT RESIDENCE? Who got the Registration Cards? Where did they get them? Who is returning them and when? Massachusetts Republican Party
Logistics EVENTS Voter ID Volunteers - NOT behind a table. Actively approaching people. What is the opening pitch? Each Volunteer should have at least 2 clipboards. CONSIDER event - Religious event, Gun Show, Town Day, etc... What are the individual volunteer goals at the event? Massachusetts Republican Party
Is Volunteer well presented? Wearing a yankees hat? Wearing tie/jacket with dress shoes in 90 degrees?
Do Volunteers need food and drinks?
Massachusetts Republican Party
Logistics Expect PROBLEMS Complications should not surprise you but being ill prepared for them SHOULD surprise you. Formulate Emergency Process: Cell Phone Numbers for Staff and Volunteers should be distributed. EVERYTHING you use should have backups. Vehicles, Volunteers, Phone Bank Locations, Materials etc. Massachusetts Republican Party
Logistics Organized Chaos - minimize chaos and maximize organized. You don’t need to be Karl Rove. You need TIME and DISCIPLINE to work on the DETAILS. Massachusetts Republican Party
Begins with basic data - R’s, U’s, D’s and how often they vote: 0,1,2,3,4.
Gives You Ability To Add VALUE to Data to use for current and FUTURE elections.
Yard Sign Location Snowmobile Owner Gun Owner Top Issue Taxes Top Issue Environment Pro 2004 St. Rep. Candidate Over 90 Affiliations To Use! Social Conservative Marriage Signers Massachusetts Republican Party
Volunteer Intensive - Door Knockers, Phone Bankers.
Preparation - Poll Checking Lists, Phone Bank Locations.
72 Hours is now 96 Hours.
Summary Massachusetts Republican Party
Thank You. Massachusetts Republican Party Would you like to view this power point at home? Would you like access to our packets, election results, and other items? Join Our Online Training Center. MassRootsAction.com [email_address]