MASSDOT DEVELOPERS
     Chris Dempsey and Joshua Robin
Massachusetts Department of Transportation
WHY IS IT SO EASY TO FIND
           REAL-TIME WEATHER REPORTS?




3/11/2010 10:51 AM                       2
NATIONAL WEATHER SERVICE
                  INFORMATION IS OPEN




3/11/2010 10:51 AM                        3
AS A RESULT, CONSUMERS
 HAVE LOTS OF CHOICES
WHY IS IT SO DIFFICULT TO FIND OUT
     WHEN THE NEXT BUS WILL ARRIVE?




3/11/2010 10:51 AM                        5
MBTA INFORMATION WAS “CLOSED”




                     =
                             ONE CHOICE

3/11/2010 10:51 AM      ...
SO, IN SEPTEMBER 2009 WE DECIDED
   TO MAKE MBTA BASIC TRIP PLANNING
            INFORMATION OPEN




3/11/2010 10:51 AM  ...
BY NOVEMBER, THERE WERE SIX
          INNOVATIVE APPLICATIONS BUILT
                WITH MBTA DATA




3/11/2010 10:51 AM ...
GREAT, BUT WHEN IS THE NEXT BUS
         ACTUALLY GOING TO SHOW UP?




3/11/2010 10:51 AM                       9
TRADITIONAL MODEL




First, (1) Countdown Signs
                Then, (2) Web and Phone Distribution


                  ...
WHAT IF WE REVERSED
    THE ORDER?
COULD WE MAKE MBTA BUS LOCATION
 INFORMATION AS EASY TO FIND AS A
       WEATHER REPORT?
ON NOVEMBER 14th, AS PART OF A
           TRIAL PROGRAM, THE MBTA
          RELEASED A REAL-TIME DATA
            FEED FOR...
WITHIN ONE HOUR…




3/11/2010 10:51 AM         DRAFT        14
WITHIN ONE HOUR…
A developer integrated the trial data into Google Earth to
show the real-time locations of the buses:



...
WITHIN TWO DAYS…
A developer integrated the trial data into a free, easily-
accessible web page, where T riders can track ...
WITHIN ONE WEEK…
A developer built a desktop application that displays the
countdown information for the rider’s favorite ...
WITHIN TWO WEEKS…
A developer built a simple web application that displays the
bus countdown information without the need ...
WITHIN ONE MONTH…
A developer built an LED sign that shows real-time bus
countdown information on Centre Street in Jamaica...
WITHIN FIVE WEEKS…
A developer built iPhone and Android apps that integrate the
real-time trial data. The apps cost just 9...
WITHIN SEVEN WEEKS…
A developer built a system that delivers the real-time data to
any phone, mobile or landline:
        ...
WITHIN EIGHT WEEKS…
A developer built a system that delivers the real-time data by
text message to any mobile phone:



  ...
WITHIN EIGHT WEEKS
Developers launched more apps included free applications:




3/11/2010 10:51 AM                       ...
AND PEOPLE NOTICED:
These apps received positive press from:




3/11/2010 10:51 AM          DRAFT          24
WITH THOSE RESULTS*
                     FOR JUST FIVE BUS LINES
                       IN SEVEN WEEKS…




              ...
WHAT MIGHT DEVELOPERS
                      CREATE IF WE UNLOCK
                       LOCATION DATA FOR
                 ...
HERE’S WHAT DEVELOPERS HAVE
            DONE IN OTHER PLACES:




3/11/2010 10:51 AM   DRAFT             27
Baggage
                                 Claim
                                 Info at
                                Po...
Community
                             Advertisement
                              in a Chicago
                          ...
$130
                                                      Sony
                                                   Bluetoo...
WITHIN ONE YEAR WE CAN
                         MAKE MBTA BUS
                     LOCATION INFORMATION
                  ...
HOW DO WE GET THERE?




3/11/2010 10:51 AM            DRAFT         32
WE BUILD A SIMPLE, RELIABLE
                     INTERFACE BETWEEN THE EXISTING
                     BUS GPS SYSTEM AND 3r...
WHY PRESENT TO TMAs?




3/11/2010 10:51 AM            DRAFT         34
SHARE THESE TOOLS
                     WITH YOUR EMPLOYEES




3/11/2010 10:51 AM           DRAFT         35
SHARE YOUR IDEAS WITH US




3/11/2010 10:51 AM         DRAFT           36
SHARE THIS STRATEGY
                 WITH YOUR STAKEHOLDERS




3/11/2010 10:51 AM         DRAFT          37
http://www.mass.gov/eot/developers
http://www.mass.gov/eot/developers

        christopher.dempsey@state.ma.us
            joshua.robin@state.ma.us

        ...
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MassDOT Developers Presentation to the ABC TMA

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MassDOT Developers Presentation to the ABC TMA

  1. 1. MASSDOT DEVELOPERS Chris Dempsey and Joshua Robin Massachusetts Department of Transportation
  2. 2. WHY IS IT SO EASY TO FIND REAL-TIME WEATHER REPORTS? 3/11/2010 10:51 AM 2
  3. 3. NATIONAL WEATHER SERVICE INFORMATION IS OPEN 3/11/2010 10:51 AM 3
  4. 4. AS A RESULT, CONSUMERS HAVE LOTS OF CHOICES
  5. 5. WHY IS IT SO DIFFICULT TO FIND OUT WHEN THE NEXT BUS WILL ARRIVE? 3/11/2010 10:51 AM 5
  6. 6. MBTA INFORMATION WAS “CLOSED” = ONE CHOICE 3/11/2010 10:51 AM 6
  7. 7. SO, IN SEPTEMBER 2009 WE DECIDED TO MAKE MBTA BASIC TRIP PLANNING INFORMATION OPEN 3/11/2010 10:51 AM 7
  8. 8. BY NOVEMBER, THERE WERE SIX INNOVATIVE APPLICATIONS BUILT WITH MBTA DATA 3/11/2010 10:51 AM 8
  9. 9. GREAT, BUT WHEN IS THE NEXT BUS ACTUALLY GOING TO SHOW UP? 3/11/2010 10:51 AM 9
  10. 10. TRADITIONAL MODEL First, (1) Countdown Signs Then, (2) Web and Phone Distribution Then, Maybe, (3) Share with Others
  11. 11. WHAT IF WE REVERSED THE ORDER?
  12. 12. COULD WE MAKE MBTA BUS LOCATION INFORMATION AS EASY TO FIND AS A WEATHER REPORT?
  13. 13. ON NOVEMBER 14th, AS PART OF A TRIAL PROGRAM, THE MBTA RELEASED A REAL-TIME DATA FEED FOR FIVE BUS LINES 3/11/2010 10:51 AM 13
  14. 14. WITHIN ONE HOUR… 3/11/2010 10:51 AM DRAFT 14
  15. 15. WITHIN ONE HOUR… A developer integrated the trial data into Google Earth to show the real-time locations of the buses: 3/11/2010 10:51 AM DRAFT 15
  16. 16. WITHIN TWO DAYS… A developer integrated the trial data into a free, easily- accessible web page, where T riders can track the buses from any internet-accessible computer: http://mbta-bus.appspot.com 3/11/2010 10:51 AM DRAFT 16
  17. 17. WITHIN ONE WEEK… A developer built a desktop application that displays the countdown information for the rider’s favorite stop: http://www.wirelust.com 3/11/2010 10:51 AM DRAFT 17
  18. 18. WITHIN TWO WEEKS… A developer built a simple web application that displays the bus countdown information without the need for a map: http://www.clickteam.info/davidn/mbta/mbtabuses.php 3/11/2010 10:51 AM DRAFT 18
  19. 19. WITHIN ONE MONTH… A developer built an LED sign that shows real-time bus countdown information on Centre Street in Jamaica Plain: 3/11/2010 10:51 AM 19
  20. 20. WITHIN FIVE WEEKS… A developer built iPhone and Android apps that integrate the real-time trial data. The apps cost just 99 cents: 3/11/2010 10:51 AM DRAFT 20
  21. 21. WITHIN SEVEN WEEKS… A developer built a system that delivers the real-time data to any phone, mobile or landline: * *Try if for yourself by dialing 617-213-0911 Use stop code (0330) or (0289) 3/11/2010 10:51 AM DRAFT 21
  22. 22. WITHIN EIGHT WEEKS… A developer built a system that delivers the real-time data by text message to any mobile phone: *Try if for yourself by texting 617.299.6591 this message: bus: 39: 51391 3/11/2010 10:51 AM 22
  23. 23. WITHIN EIGHT WEEKS Developers launched more apps included free applications: 3/11/2010 10:51 AM 23
  24. 24. AND PEOPLE NOTICED: These apps received positive press from: 3/11/2010 10:51 AM DRAFT 24
  25. 25. WITH THOSE RESULTS* FOR JUST FIVE BUS LINES IN SEVEN WEEKS… *ALL AT NO COST TO THE MBTA 3/11/2010 10:51 AM DRAFT 25
  26. 26. WHAT MIGHT DEVELOPERS CREATE IF WE UNLOCK LOCATION DATA FOR THE ENTIRE BUS SYSTEM? 3/11/2010 10:51 AM DRAFT 26
  27. 27. HERE’S WHAT DEVELOPERS HAVE DONE IN OTHER PLACES: 3/11/2010 10:51 AM DRAFT 27
  28. 28. Baggage Claim Info at Portland Airport Real-Time Train Arrival 3/11/2010 10:51 AM DRAFT 28
  29. 29. Community Advertisement in a Chicago Bakery Real-Time Bus Arrival 3/11/2010 10:51 AM DRAFT 29
  30. 30. $130 Sony Bluetooth Wristwatch Real-Time Bus Arrival *YES, THIS REALLY EXISTS IN SAN FRANCISCO 3/11/2010 10:51 AM DRAFT 30
  31. 31. WITHIN ONE YEAR WE CAN MAKE MBTA BUS LOCATION INFORMATION AS EASY TO FIND AS THE CURRENT TEMPERATURE 3/11/2010 10:51 AM DRAFT 31
  32. 32. HOW DO WE GET THERE? 3/11/2010 10:51 AM DRAFT 32
  33. 33. WE BUILD A SIMPLE, RELIABLE INTERFACE BETWEEN THE EXISTING BUS GPS SYSTEM AND 3rd PARTIES GPS COMPLEX, DIVERSE, CUSTOMER-FACING APPLICATIONS ARE BUILT AT NO COST TO THE MBTA 3/11/2010 10:51 AM DRAFT 33
  34. 34. WHY PRESENT TO TMAs? 3/11/2010 10:51 AM DRAFT 34
  35. 35. SHARE THESE TOOLS WITH YOUR EMPLOYEES 3/11/2010 10:51 AM DRAFT 35
  36. 36. SHARE YOUR IDEAS WITH US 3/11/2010 10:51 AM DRAFT 36
  37. 37. SHARE THIS STRATEGY WITH YOUR STAKEHOLDERS 3/11/2010 10:51 AM DRAFT 37
  38. 38. http://www.mass.gov/eot/developers
  39. 39. http://www.mass.gov/eot/developers christopher.dempsey@state.ma.us joshua.robin@state.ma.us Twitter: @massdotdev 3/11/2010 10:51 AM DRAFT 39
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