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2013 PAR Partner conference - Marketing 101
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2013 PAR Partner conference - Marketing 101

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Best Practices, tools and resources provided by PAR for our partner community

Best Practices, tools and resources provided by PAR for our partner community

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  • Good morningMade it to last day of PAR conferenceEmilyStarted in January
  • First general notes about marketing campaigns and best practices, PAR specific MDF guidelines, other PAR resources PORTAL launch
  • Not about products, it is about engaging your customersPeople are drawn in by stories, not facts. Tell about your products in a form of a story.
  • Case Study, Videos, Newsletters
  • Emotions draws a strong connection between the audience and the presenter. It makes them feel like part of the team.
  • “The best marketing doesn’t feel like marketing, it feels like something valuable”
  • Your story isn’t about you, it is about what your customers need
  • Your story isn’t about you, it is about what your customers need
  • ROI. The need for testing, tracking and measuring. Why this is important.
  • Use same messaging, different forms of media: Press Releases, video, webinars, online, eblast, direct mail, newsletters
  • One you have your material ready, Use social media to share information. Have others help you do the work of spreading the message.
  • B2B or B2C
  • B2B
  • Want more leads? We have MDF!
  • Also will have print out of MDF guidelines to pass out
  • Available for you – not customized for youNOT JUST ADS
  • “Tools for our partners”Training CornerMaximize Your MarketingCustomer Spotlight
  • Software focused end user list, we also have hardware lists
  • Walk through live demo of newCENTERPAR Partner Center

Transcript

  • 1. Copyright © 2013 ParTech, Inc. All Rights Reserved.Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013PAR Marketing 101Emily Massaglia, Channel Marketing Manager
  • 2. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices2
  • 3. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story3
  • 4. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story4
  • 5. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion5
  • 6. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion6
  • 7. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!7
  • 8. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!8
  • 9. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs9
  • 10. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs10
  • 11. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Test and Track11
  • 12. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Use Different Forms of Media
  • 13. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media13
  • 14. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR Corporate14http://www.facebook.com/parpointofsalehttp://www.youtube.com/user/partechinchttp://www.linkedin.com/company/12540
  • 15. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR ChannelLinkedIn Group:PAR Partner EcosystemTwitter Account:@Par_Partner_EcoSlideShare:PARPartnerEcosystemhttp://www.slideshare.net/15
  • 16. Copyright © 2013 ParTech, Inc. All Rights Reserved.Market Developing Funds (MDF)16
  • 17. Copyright © 2013 ParTech, Inc. All Rights Reserved.2013 MDF Suggestions17CASE STUDY VIDEOS TRADESHOWSEACH ACTIVITY NEEDS TO HAVE A STRONG CALL-TO-ACTION
  • 18. Copyright © 2013 ParTech, Inc. All Rights Reserved.MDF – Other Recommends• Direct Mail or EmailCampaign• State orLocal IndustryAssociations• Sales Contests• Online LeadGenerationCampaigns (SEO)• PAR Sales Training• Webinars• WebsiteImprovement18
  • 19. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources19
  • 20. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - 2013 Channel Marketing TeamLeslie DodwellWEST COASTEvents, ConferencesLeslie_Dodwell@partech.comP (303) 448-7481C (714) 287-2837Emily MassagliaEAST COASTMDF, ChannelCommunicationEmily_Massaglia@partech.comP (303) 444-0120 X5848C (215) 807-9248Mark BunneyDirect Channels & Alliance PartnersMark_Bunney@partech.comP (972) 377-9193C (972) 489-3997
  • 21. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– Electronic & Print on DemandCOLLATERAL PIECESAVAILABLEEverServ 500EverServ 2000EverServ 6000EverServ 7200EverServ 7700EverServ PixelPointEverServ SureCheck
  • 22. Copyright © 2013 ParTech, Inc. All Rights Reserved.NA Marketing Tools– ScanSource Ad Builderhttp://www.scansourceservices.com/marketing/VendorCampaignKits/parCampaignKits.aspx
  • 23. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – PAR generated materials23
  • 24. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Newsletter24
  • 25. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– End User Customer ListsAVAILABLE ON myPAR PORTAL
  • 26. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– ISV Overview26
  • 27. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – End User landing pages27
  • 28. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Introducing the NEW PAR Partner Center28
  • 29. Copyright © 2013 ParTech, Inc. All Rights Reserved.Key Takeaways• Tell a Story, Provoke Emotion, Have fun!• Address your customers needs• Use different forms of media to tell the same story• Take advantage of Social Media• Look over PAR MDF Guideline Document• Utilize PAR’s resources• Give us feedback on the new partner center29
  • 30. Copyright © 2013 ParTech, Inc. All Rights Reserved.THANK YOU FOR ATTENDING!