Copyright © 2013 ParTech, Inc. All Rights Reserved.Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013PAR Marketin...
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices2
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story3
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story4
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion5
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion6
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!7
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!8
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs9
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs10
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Test and Track11
Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Use Different Forms of Media
Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media13
Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR Corporate14http://www.facebook.com/parpointofsalehtt...
Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR ChannelLinkedIn Group:PAR Partner EcosystemTwitter A...
Copyright © 2013 ParTech, Inc. All Rights Reserved.Market Developing Funds (MDF)16
Copyright © 2013 ParTech, Inc. All Rights Reserved.2013 MDF Suggestions17CASE STUDY VIDEOS TRADESHOWSEACH ACTIVITY NEEDS T...
Copyright © 2013 ParTech, Inc. All Rights Reserved.MDF – Other Recommends• Direct Mail or EmailCampaign• State orLocal Ind...
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources19
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - 2013 Channel Marketing TeamLeslie DodwellWEST COASTEven...
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– Electronic & Print on DemandCOLLATERAL PIECESAVAILABLEEv...
Copyright © 2013 ParTech, Inc. All Rights Reserved.NA Marketing Tools– ScanSource Ad Builderhttp://www.scansourceservices....
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – PAR generated materials23
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Newsletter24
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– End User Customer ListsAVAILABLE ON myPAR PORTAL
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– ISV Overview26
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – End User landing pages27
Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Introducing the NEW PAR Partner Center28
Copyright © 2013 ParTech, Inc. All Rights Reserved.Key Takeaways• Tell a Story, Provoke Emotion, Have fun!• Address your c...
Copyright © 2013 ParTech, Inc. All Rights Reserved.THANK YOU FOR ATTENDING!
Upcoming SlideShare
Loading in...5
×

2013 PAR Partner conference - Marketing 101

243

Published on

Best Practices, tools and resources provided by PAR for our partner community

Published in: Business, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
243
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Good morningMade it to last day of PAR conferenceEmilyStarted in January
  • First general notes about marketing campaigns and best practices, PAR specific MDF guidelines, other PAR resources PORTAL launch
  • Not about products, it is about engaging your customersPeople are drawn in by stories, not facts. Tell about your products in a form of a story.
  • Case Study, Videos, Newsletters
  • Emotions draws a strong connection between the audience and the presenter. It makes them feel like part of the team.
  • “The best marketing doesn’t feel like marketing, it feels like something valuable”
  • Your story isn’t about you, it is about what your customers need
  • Your story isn’t about you, it is about what your customers need
  • ROI. The need for testing, tracking and measuring. Why this is important.
  • Use same messaging, different forms of media: Press Releases, video, webinars, online, eblast, direct mail, newsletters
  • One you have your material ready, Use social media to share information. Have others help you do the work of spreading the message.
  • B2B or B2C
  • B2B
  • Want more leads? We have MDF!
  • Also will have print out of MDF guidelines to pass out
  • Available for you – not customized for youNOT JUST ADS
  • “Tools for our partners”Training CornerMaximize Your MarketingCustomer Spotlight
  • Software focused end user list, we also have hardware lists
  • Walk through live demo of newCENTERPAR Partner Center
  • 2013 PAR Partner conference - Marketing 101

    1. 1. Copyright © 2013 ParTech, Inc. All Rights Reserved.Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013PAR Marketing 101Emily Massaglia, Channel Marketing Manager
    2. 2. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices2
    3. 3. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story3
    4. 4. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Tell a Story4
    5. 5. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion5
    6. 6. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Provoke Emotion6
    7. 7. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!7
    8. 8. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Have Fun!8
    9. 9. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs9
    10. 10. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Address Customer Needs10
    11. 11. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Test and Track11
    12. 12. Copyright © 2013 ParTech, Inc. All Rights Reserved.Best Practices – Use Different Forms of Media
    13. 13. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media13
    14. 14. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR Corporate14http://www.facebook.com/parpointofsalehttp://www.youtube.com/user/partechinchttp://www.linkedin.com/company/12540
    15. 15. Copyright © 2013 ParTech, Inc. All Rights Reserved.Social Media – PAR ChannelLinkedIn Group:PAR Partner EcosystemTwitter Account:@Par_Partner_EcoSlideShare:PARPartnerEcosystemhttp://www.slideshare.net/15
    16. 16. Copyright © 2013 ParTech, Inc. All Rights Reserved.Market Developing Funds (MDF)16
    17. 17. Copyright © 2013 ParTech, Inc. All Rights Reserved.2013 MDF Suggestions17CASE STUDY VIDEOS TRADESHOWSEACH ACTIVITY NEEDS TO HAVE A STRONG CALL-TO-ACTION
    18. 18. Copyright © 2013 ParTech, Inc. All Rights Reserved.MDF – Other Recommends• Direct Mail or EmailCampaign• State orLocal IndustryAssociations• Sales Contests• Online LeadGenerationCampaigns (SEO)• PAR Sales Training• Webinars• WebsiteImprovement18
    19. 19. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources19
    20. 20. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - 2013 Channel Marketing TeamLeslie DodwellWEST COASTEvents, ConferencesLeslie_Dodwell@partech.comP (303) 448-7481C (714) 287-2837Emily MassagliaEAST COASTMDF, ChannelCommunicationEmily_Massaglia@partech.comP (303) 444-0120 X5848C (215) 807-9248Mark BunneyDirect Channels & Alliance PartnersMark_Bunney@partech.comP (972) 377-9193C (972) 489-3997
    21. 21. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– Electronic & Print on DemandCOLLATERAL PIECESAVAILABLEEverServ 500EverServ 2000EverServ 6000EverServ 7200EverServ 7700EverServ PixelPointEverServ SureCheck
    22. 22. Copyright © 2013 ParTech, Inc. All Rights Reserved.NA Marketing Tools– ScanSource Ad Builderhttp://www.scansourceservices.com/marketing/VendorCampaignKits/parCampaignKits.aspx
    23. 23. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – PAR generated materials23
    24. 24. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Newsletter24
    25. 25. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– End User Customer ListsAVAILABLE ON myPAR PORTAL
    26. 26. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources– ISV Overview26
    27. 27. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources – End User landing pages27
    28. 28. Copyright © 2013 ParTech, Inc. All Rights Reserved.PAR Resources - Introducing the NEW PAR Partner Center28
    29. 29. Copyright © 2013 ParTech, Inc. All Rights Reserved.Key Takeaways• Tell a Story, Provoke Emotion, Have fun!• Address your customers needs• Use different forms of media to tell the same story• Take advantage of Social Media• Look over PAR MDF Guideline Document• Utilize PAR’s resources• Give us feedback on the new partner center29
    30. 30. Copyright © 2013 ParTech, Inc. All Rights Reserved.THANK YOU FOR ATTENDING!

    ×