Mass Talk Winter 2013
Upcoming SlideShare
Loading in...5

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 9,251 7,107 2,099 22 21 1 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. WINTER 2013 EDITION MASSTALK NEWS & IDEAS FROM MASSACCESSVISIT US ON THE WEB: www. MassAccess,org Cape Cod Community Media Center, Dennis Port, MA 17 Shad Hole Road, Dennis Port, MAFACEBOOK.COM/GROUPS/ MASSACCESS Friday, January 25, 2013 at 1:00INSIDE THIS ISSUE: PM Legislator  of  the  Year  Award:  PAGE 3Message from the State  Representa7ve  Randy  Hunt,Chair  5th  Barnstable  DistrictPAGE 4Archiving: ExpandingMedia Centers’ Viability State  Rep  Hunt   MassAccess  Legislator  PAGE 6BUS 52 featuresMarblehead YouthPage 11 of  the  Year! Join  us  in  presen:ng  Award  at  our  Check out the new Annual  Mee:ng  at  Cape  Cod  Media  MASSACCESS Web site                                             CenterUPCOMING EVENTS: Randy  Hunt  has  a  long  rela7onship  with  PEG  access  TV,  launching  his  first  MASSACCESS ANNUALMEETING episodes  of  "A  LiIle  Knowledge  Is  A  Dangerous  Thing"  in  2001  and  soon  Cape Cod Community thereaOer  joining  the  board  of  Sandwich  Community  Television.  He  became  its  Media CenterJanuary 25, 2013 at 1:00 chairman  in  2002,  overseeing  the  transforma7on  of  a  one-­‐room  studio  located  in  PM the  high  school  to  a  full-­‐service  organiza7on.MASSACCESS MINI- During  his  eight  years  on  the  select  board  in  Sandwich  and  now  as  state  ConferenceWGBH Studios -Brighton representa7ve  of  the  5th  Barnstable  District,  Randys  support  of  PEG  Friday, May 3, 2013 programming  and  the  staffs  and  volunteers  of  the  many  access  organiza7ons  AMC N.E. Regional Film around  the  commonwealth  has  been  unequivocal.  He  spoke  out  strongly  in  favor  of  Festival retaining  local  control  over  PEG  access  contracts  and,  as  a  member  of  the  Joint  Sat. April 13, 2013 CommiIee  on  Telecommunica7ons,  U7li7es  and  Energy,  he  voted  to  stop  efforts  Methuen, MA by  major  cable  television  distributors  to  circumvent  fair  nego7a7ons  and  to  AMC Annual Conference disassemble  public  access  media  as  we  know  it.May 29-31, 2013 A  CPA  and  musician  for  over  30  years,  Randy  Hunt  con7nues  to  produce  programs  San Francisco, CA for  cable  and  Internet  access  and  is  a  real  friend  to  MassAccess  on  Beacon  Hill.
  • 2.
  • 3. WINTER 2013 NEWS AND IDEAS FROM MASSACCESS Unlucky ‘13? Nope! Message from the Chair13  is  not  a  number  I  have  ever  feared  or  shied  away  from.  Have  you?  AOer  all,  it  is  just  a  number  right?  So  why  not  make  ’13  a  break  out  year  for  Community  Media  here  in  MA?  Together  we  can  make  a  difference  in  preserving  PEG  but  we  need  your  ac7ve  par7cipa7on.  Some  ideas  that  may  help  to  make  your  center  the  happening  place  -­‐    Start  with  “cour7ng”  your  local  elected  officials: • Bring  them  in  to  do  a  monthly  show  if  they  are  not  doing  one  now.   • Give  them  awards/plaques  for  suppor7ng  your  community  media  center’s  interests. • Send  them  7mely  and  relevant  emails  having  to  do  with  our  industry.  Keep  them  informed. • Ask  them  to  do  promo7onal  spots  and  PSA’s  that  can  be  shown  on  your  channels  and  website.  Enhance  your  local  news  repor7ng  and  incorporate  social  media  into  your  outreach  plan:     • Set  goals  to  be  the  number  one  source  of  local  informa7on  for  your  community. • No  other  channels  can  provide  your  residents  with  a  steady  flow  of  local  news  and  informa7on. • Partner  with  other  local  media  outlets  to  enhance  your  website  capabili7es. • Use  college  interns  to  produce  weekly  news  segments. • AIract  the  younger  genera7on  (and  others)  by  using  social  media  applica7ons.  Diversify  your  workshop  offerings: • Partner  with  other  organiza7ons  to  offer  a  wide  array  of  training  courses  including  film,  graphic  anima7on,  social   media,  health  awareness,  cultural  arts,  etc. • Bring  in  professionals  to  lead  workshops. • Open  them  up  to  members  and  non-­‐members.  Vary  the  admission  fee  if  necessary.  Run  cool  events  at  your  facility  to  keep  your  members  interested  and  en7ce  new  members  to  join: • Ice  cream  socials • Friday  night  at  the  movies • Touch  a  truck  for  kids • Ar7st  showcases • Halloween  contests • More  Develop  your  “other  “  departments  if  you  have  the  resources  (above  and  beyond  the  core  P,  E  and  G): • News  and  community  events • Original  programming • Film • Radio • Facility  and  equipment  rentalProduc7on  services • Web  and  social  media  designThose  are  just  some  of  my  ideas  that  may  help  you  become  more  entrenched  in  your  community.  Being  an  ac7ve  community  media  center  is  where  it’s  at  today.  The  old  Wayne’s  World  model  will  not  get  us  very  far  with  the  technological  advances  happening  around  us.  We  need  to  either  adapt  to  these  7mes  or  we  will  become  a  distant  memory  quickly.  Y’all  ready  for  this?  Call  me  if  you  want  in.Best  Wishes  in  2013!Bob  Kelly,  Chairman  of  the  Board,  MassAccess 2013 H N Y!
  • 4. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSArchiving: Expanding Media Centers’ Viabilityby  Jim  Lescault,  E.D.  Amherst  MediaThose  who  aIended  Mass  Access’s  spring  mini-­‐conference  in  Waltham  at  the  Na7onal  Archives  and  Records  Administra7on  had  the  good  fortune  to  hear  the  following  excerpted  remarks  of  Diane  LeBlanc,  the  Northeast  Regional  Director:    “This  is  my  message  to  you  today  and  PERHAPS  it  is  one  YOU  HAVE  NOT  HEARD  BEFORE  –  so  I  want  to  say  it  again  just  so  everyone  is  clear.  LOCAL  COMMUNITY  CABLE  ACCESS  STATIONS  ARE  REPOSITORIES  OF  LOCAL  HISTORY  AND  THEREFORE  HAVE  A  FUNDAMENTAL  RESPONSIBILITY  TO  PRESERVE  THAT  HISTORY  AND  MAKE  IT  AVAILABLE  TO  FUTURE  GENERATIONS.”LeBlanc’s  comments  invoked  a  roomful  of  smiles  and  nods  of  apprecia7on.    She  was  right,  we  don’t  usually  hear  these  words  of  recogni7on  for  our  important  role  in  preserving  local  history  but  also  we  had  never  heard  them  from  the  top  regional  representa7ve  of  the  Na7onal  Archives.When  she  invited  those  in  aIendance  to  a  seminar  en7tled,  “Where  the  Funds  Are…”  I  knew  I  was  going  to  make  the  effort  to  find  out  more  about  archiving  and  how  we  might  address  our  36  years  of  accumulated  tapes  of  every  size  and  format.      When  I  was  hired  five  years  earlier  by  Amherst  Media,  the  process  in  place  was  to  duplicate  to  DVD  and  thereaOer  dispose  of  the  original  tape.     Con$nued  on  page  8
  • 5. Since 1989, New England PEG stations have relied on us for thebest advice on professional video equipment, station automation, studio design and installation. Speak with one of our PEG SPECIALISTS before you update or build your next facility. Authorized resellers for Sony Broadcast, Panasonic Broadcast, JVC Professional, Canon, Fujinon, Leightronix, Tightrope Media Systems, TelVue, Shure, Video Systems, Data Video, Compix, Magic Box and MORE! We will make your purchasing job much easier. Call: 781-769-7810. What do our customers have to say? Hear them tell it in their own words. Request a copy of our latest DVD.                                       Visit us online:   858 Boston-Providence Turnpike, Norwood, MA 02062
  • 6. WINTER 2013 EDITION BUS  52  Features  “Marblehead  Youth  News” On  their  visit  to  MassachuseIs,  BUS  52  selected  “Marblehead  Youth  News”,  for  their  web-­‐series  “featuring   stories  of  inspiring  people  who  are  doing  innova7ve  things  to  make  their  communi7es  a  beIer  place."       Check  out  the  video  at  hIp://­‐youth-­‐news/#  .    “Marblehead  Youth   News”  is  a  public  access  show  produced  at  Marblehead  Community  Access  &  Media’s  MHTV.“Kids  in  Marblehead,  MassachuseIs  are  taking  TV  to  the  next  level.”  reads  the  intro  to  the  video  on  the  BUS  52  website.    “Instead  of  just  watching  it  like  other  kids,  they  produce  their  own  show.  “    Bus  52  is  project  undertaken  by  a  group  of  recent  college  grads  who  traveled  the  country  to  produce  “a  52  week  web-­‐series  featuring  stories  of  inspiring  people  who  are  doing  innova7ve  things  to  make  their  communi7es  a  beIer  place."     On  their  visit  to  MassachuseIs,  they  chose  to  feature  “Marblehead  Youth  News”,  a  public  access  show  produced  at  Marblehead  Community  Access  &  Media’s  MHTV.    Check  out  the  video  at  hIp://­‐youth-­‐news/#     “Marblehead  Youth  News”  (MYN),  is  in  its  2nd  year  of  produc7on  at  MHTV.    It’s  the  brainchild  of  Darcy  Mayers,  a  local  parent  who  approached  MHTV’s  Execu7ve  Director,  Joan  Goloboy,  with  the  thought  that  Marblehead  kids  could  be  doing  something  with  their  free  7me  other  than  playing  sports.    “Darcy  had  a  fabulous  vision  for  how  kids  in  grades  2  –  8  could  create  a  news  show  covering  topics  that  interested  them.    She  was  totally  commiIed  to  the  concept  of  kids  wri7ng,  shoo7ng,  edi7ng,  and  anchoring  the  show.             con$nued  on  page  11                                                                                                
  • 7. con$nued  from  page  4This  methodology  was  put  to  an  abrupt  end  but  the  overriding  need  to  reformat  our  historical  collec7on  remained  paramount  in  our  newly  adopted  five-­‐  year  strategic  plan.    Preparing  for  my  role  as  moderator  on  the  archiving  panel  at  the  mini-­‐conference,  I  researched  the  Community  Preserva7on  Act  (CPA),  which  many  towns  and  ci7es  in  the  state  had  enacted,  crea7ng  a  substan7al  funding  source  at  the  local  level.    In  addi7on  to  this  informa7on  I  was  excited  to  hear  about  the  “Roving  Archivist  Services”  provided  by  the  MassachuseIs  State  Historical  Records  Advisory  Board,  (SHRAB).      Amherst  Media’s  applica7on  was  accepted  and  we  were  matched  with  an  archival  consultant  to  perform  a  strategic  assessment,  draOing  a  report  with  recommenda7ons  on  how  we  might  proceed.The  Roving  Archivist’s  report  was  aIached  to  Amherst  Media’s  first  ever  applica7on  for  the  Town  of  Amherst’s  considera7on  in  alloca7ng  CPA  Historical  Preserva7on  monies  for  the  archiving  of  our  video  library.      It  will  be  months  before  we  know  if  we  are  awarded  monies,  but  the  process  and  local  discussions  about  the  importance  of  video  history  has  already  started.      Usually,  the  comments  include  “Of  course  this  is  a  no  brainer,”  regarding  the  need  to  preserve  local  history  digitally,  referring  to  Amherst  Media  as  a  “Digital  Library”.    In  so  doing  we  are  formula7ng  new  partnerships  and/or  rela7onships  with  local  ins7tu7ons.  Did  I  men7on  that  the  Amherst  Historical  Society  has  become  a  new  non-­‐profit  member  of  Amherst  Media?    I  end  with  these  contempla7ve  words  from  Diane  LeBlanc-­‐As  ExecuRve  Directors  it  is  your  responsibility  to  keep  essenRal  records  retrievable,  readable,  and  authenRc  for  as  long  as  they  remain  valuable—whether  that  is  a  few  years,  a  few  hundred  years,  or  forever...
  • 8. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSCon$nued  from  Page  7An  ini7al  call  for  interest  brought  nearly  40  parents  and  kids  to  a  mee7ng  where  they  enthusias7cally  embraced  the  idea  and  jumped  right  in.    We  found  that  many  kids  are  already  edi7ng  videos  on  their  home  computers.  We  made  available  some  user-­‐friendly  consumer-­‐grade  HD  cameras,  coached  kids  -­‐-­‐  and  their  parents  –  on  how  best  to  use  whatever  technology  they  had  at  hand  –  including  smart  phones  and  flip-­‐type  cameras.       Each  month,  kids  brainstorm  ideas,  and  then  get  to  work  on  produc7on.    Segments  have  dealt  with  a  broad  variety  of  topics  -­‐-­‐  from  the  trip  one  family  took  to  China  to  adopt  a  baby,  to  an  interview  with  Glee  star,  Alex  Newell;  from  coverage  of  Hurricane  Sandy’s  impact  on  Marblehead,  to  holiday  shopping  7ps  at  local  shops.  With  their  edited  pieces  completed,  they  come  into  the  studio  to  shoot  anchor  intros,  a  monthly  movie  review,  and  op-­‐ed  pieces  ranging  from  poli7cs  to  music,  nutri7on  or  the  Olympics  .    Every  show  features  a  different  pair  of  anchors,  and  kids  fill  all  the  studio  and  control  room  crew  posi7ons.    MHTV  staff  mentors,  troubleshoots,  and  provides  technical  assistance  as  needed. “Feedback confirms that viewers love the show,” adds Goloboy. “Participation in the program continues to expand. As a result, we’ve grown our membership significantly, and now, with the BUS 52 story, Marblehead Youth News has become a nationally recognized phenomenon.”
  • 9. Check  out  the  new  MASSACCESS  website  at You  can  also  become  a  member  or  renew  your  membership  on  the  new  MASSACCESS  website  with  our   new  PAYPAL  system!
  • 10. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSSave the Date! Mini Conference Spring 2013 May 3rd, 9:30AM-2PM WGBH Boston PBS affiliates