WINTER 2013 EDITION MASSTALK NEWS & IDEAS FROM MASSACCESSVISIT US ON THE WEB: www. MassAccess,org Cape Cod Community Media Center, Dennis Port, MA 17 Shad Hole Road, Dennis Port, MAFACEBOOK.COM/GROUPS/ MASSACCESS Friday, January 25, 2013 at 1:00INSIDE THIS ISSUE: PM Legislator of the Year Award: PAGE 3Message from the State Representa7ve Randy Hunt,Chair 5th Barnstable DistrictPAGE 4Archiving: ExpandingMedia Centers’ Viability State Rep Hunt MassAccess Legislator PAGE 6BUS 52 featuresMarblehead YouthPage 11 of the Year! Join us in presen:ng Award at our Check out the new Annual Mee:ng at Cape Cod Media MASSACCESS Web site CenterUPCOMING EVENTS: Randy Hunt has a long rela7onship with PEG access TV, launching his ﬁrst MASSACCESS ANNUALMEETING episodes of "A LiIle Knowledge Is A Dangerous Thing" in 2001 and soon Cape Cod Community thereaOer joining the board of Sandwich Community Television. He became its Media CenterJanuary 25, 2013 at 1:00 chairman in 2002, overseeing the transforma7on of a one-‐room studio located in PM the high school to a full-‐service organiza7on.MASSACCESS MINI- During his eight years on the select board in Sandwich and now as state ConferenceWGBH Studios -Brighton representa7ve of the 5th Barnstable District, Randys support of PEG Friday, May 3, 2013 programming and the staﬀs and volunteers of the many access organiza7ons AMC N.E. Regional Film around the commonwealth has been unequivocal. He spoke out strongly in favor of Festival retaining local control over PEG access contracts and, as a member of the Joint Sat. April 13, 2013 CommiIee on Telecommunica7ons, U7li7es and Energy, he voted to stop eﬀorts Methuen, MA by major cable television distributors to circumvent fair nego7a7ons and to AMC Annual Conference disassemble public access media as we know it.May 29-31, 2013 A CPA and musician for over 30 years, Randy Hunt con7nues to produce programs San Francisco, CA for cable and Internet access and is a real friend to MassAccess on Beacon Hill.
WINTER 2013 NEWS AND IDEAS FROM MASSACCESS Unlucky ‘13? Nope! Message from the Chair13 is not a number I have ever feared or shied away from. Have you? AOer all, it is just a number right? So why not make ’13 a break out year for Community Media here in MA? Together we can make a diﬀerence in preserving PEG but we need your ac7ve par7cipa7on. Some ideas that may help to make your center the happening place -‐ Start with “cour7ng” your local elected oﬃcials: • Bring them in to do a monthly show if they are not doing one now. • Give them awards/plaques for suppor7ng your community media center’s interests. • Send them 7mely and relevant emails having to do with our industry. Keep them informed. • Ask them to do promo7onal spots and PSA’s that can be shown on your channels and website. Enhance your local news repor7ng and incorporate social media into your outreach plan: • Set goals to be the number one source of local informa7on for your community. • No other channels can provide your residents with a steady ﬂow of local news and informa7on. • Partner with other local media outlets to enhance your website capabili7es. • Use college interns to produce weekly news segments. • AIract the younger genera7on (and others) by using social media applica7ons. Diversify your workshop oﬀerings: • Partner with other organiza7ons to oﬀer a wide array of training courses including ﬁlm, graphic anima7on, social media, health awareness, cultural arts, etc. • Bring in professionals to lead workshops. • Open them up to members and non-‐members. Vary the admission fee if necessary. Run cool events at your facility to keep your members interested and en7ce new members to join: • Ice cream socials • Friday night at the movies • Touch a truck for kids • Ar7st showcases • Halloween contests • More Develop your “other “ departments if you have the resources (above and beyond the core P, E and G): • News and community events • Original programming • Film • Radio • Facility and equipment rentalProduc7on services • Web and social media designThose are just some of my ideas that may help you become more entrenched in your community. Being an ac7ve community media center is where it’s at today. The old Wayne’s World model will not get us very far with the technological advances happening around us. We need to either adapt to these 7mes or we will become a distant memory quickly. Y’all ready for this? Call me if you want in.Best Wishes in 2013!Bob Kelly, Chairman of the Board, MassAccess 2013 H N Y!
WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSArchiving: Expanding Media Centers’ Viabilityby Jim Lescault, E.D. Amherst MediaThose who aIended Mass Access’s spring mini-‐conference in Waltham at the Na7onal Archives and Records Administra7on had the good fortune to hear the following excerpted remarks of Diane LeBlanc, the Northeast Regional Director: “This is my message to you today and PERHAPS it is one YOU HAVE NOT HEARD BEFORE – so I want to say it again just so everyone is clear. LOCAL COMMUNITY CABLE ACCESS STATIONS ARE REPOSITORIES OF LOCAL HISTORY AND THEREFORE HAVE A FUNDAMENTAL RESPONSIBILITY TO PRESERVE THAT HISTORY AND MAKE IT AVAILABLE TO FUTURE GENERATIONS.”LeBlanc’s comments invoked a roomful of smiles and nods of apprecia7on. She was right, we don’t usually hear these words of recogni7on for our important role in preserving local history but also we had never heard them from the top regional representa7ve of the Na7onal Archives.When she invited those in aIendance to a seminar en7tled, “Where the Funds Are…” I knew I was going to make the eﬀort to ﬁnd out more about archiving and how we might address our 36 years of accumulated tapes of every size and format. When I was hired ﬁve years earlier by Amherst Media, the process in place was to duplicate to DVD and thereaOer dispose of the original tape. Con$nued on page 8
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WINTER 2013 EDITION BUS 52 Features “Marblehead Youth News” On their visit to MassachuseIs, BUS 52 selected “Marblehead Youth News”, for their web-‐series “featuring stories of inspiring people who are doing innova7ve things to make their communi7es a beIer place." Check out the video at hIp://web.bus52.com/proﬁles/marblehead-‐youth-‐news/# . “Marblehead Youth News” is a public access show produced at Marblehead Community Access & Media’s MHTV.“Kids in Marblehead, MassachuseIs are taking TV to the next level.” reads the intro to the video on the BUS 52 website. “Instead of just watching it like other kids, they produce their own show. “ Bus 52 is project undertaken by a group of recent college grads who traveled the country to produce “a 52 week web-‐series featuring stories of inspiring people who are doing innova7ve things to make their communi7es a beIer place." On their visit to MassachuseIs, they chose to feature “Marblehead Youth News”, a public access show produced at Marblehead Community Access & Media’s MHTV. Check out the video at hIp://web.bus52.com/proﬁles/marblehead-‐youth-‐news/# “Marblehead Youth News” (MYN), is in its 2nd year of produc7on at MHTV. It’s the brainchild of Darcy Mayers, a local parent who approached MHTV’s Execu7ve Director, Joan Goloboy, with the thought that Marblehead kids could be doing something with their free 7me other than playing sports. “Darcy had a fabulous vision for how kids in grades 2 – 8 could create a news show covering topics that interested them. She was totally commiIed to the concept of kids wri7ng, shoo7ng, edi7ng, and anchoring the show. con$nued on page 11
con$nued from page 4This methodology was put to an abrupt end but the overriding need to reformat our historical collec7on remained paramount in our newly adopted ﬁve-‐ year strategic plan. Preparing for my role as moderator on the archiving panel at the mini-‐conference, I researched the Community Preserva7on Act (CPA), which many towns and ci7es in the state had enacted, crea7ng a substan7al funding source at the local level. In addi7on to this informa7on I was excited to hear about the “Roving Archivist Services” provided by the MassachuseIs State Historical Records Advisory Board, (SHRAB). Amherst Media’s applica7on was accepted and we were matched with an archival consultant to perform a strategic assessment, draOing a report with recommenda7ons on how we might proceed.The Roving Archivist’s report was aIached to Amherst Media’s ﬁrst ever applica7on for the Town of Amherst’s considera7on in alloca7ng CPA Historical Preserva7on monies for the archiving of our video library. It will be months before we know if we are awarded monies, but the process and local discussions about the importance of video history has already started. Usually, the comments include “Of course this is a no brainer,” regarding the need to preserve local history digitally, referring to Amherst Media as a “Digital Library”. In so doing we are formula7ng new partnerships and/or rela7onships with local ins7tu7ons. Did I men7on that the Amherst Historical Society has become a new non-‐proﬁt member of Amherst Media? I end with these contempla7ve words from Diane LeBlanc-‐As ExecuRve Directors it is your responsibility to keep essenRal records retrievable, readable, and authenRc for as long as they remain valuable—whether that is a few years, a few hundred years, or forever... www.unisetcorp.com
WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSCon$nued from Page 7An ini7al call for interest brought nearly 40 parents and kids to a mee7ng where they enthusias7cally embraced the idea and jumped right in. We found that many kids are already edi7ng videos on their home computers. We made available some user-‐friendly consumer-‐grade HD cameras, coached kids -‐-‐ and their parents – on how best to use whatever technology they had at hand – including smart phones and ﬂip-‐type cameras. Each month, kids brainstorm ideas, and then get to work on produc7on. Segments have dealt with a broad variety of topics -‐-‐ from the trip one family took to China to adopt a baby, to an interview with Glee star, Alex Newell; from coverage of Hurricane Sandy’s impact on Marblehead, to holiday shopping 7ps at local shops. With their edited pieces completed, they come into the studio to shoot anchor intros, a monthly movie review, and op-‐ed pieces ranging from poli7cs to music, nutri7on or the Olympics . Every show features a diﬀerent pair of anchors, and kids ﬁll all the studio and control room crew posi7ons. MHTV staﬀ mentors, troubleshoots, and provides technical assistance as needed. “Feedback confirms that viewers love the show,” adds Goloboy. “Participation in the program continues to expand. As a result, we’ve grown our membership significantly, and now, with the BUS 52 story, Marblehead Youth News has become a nationally recognized phenomenon.”
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WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESSSave the Date! Mini Conference firstname.lastname@example.org email@example.com Spring 2013 May 3rd, 9:30AM-2PM WGBH Boston PBS afﬁliates www.hbcommunications.com