Aha momment

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creativity by "Aha moment" perception.

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Aha momment

  1. 1. ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ Eureka moment ! ‫ﻧﻈﺮﻱ‬ ‫ﻣﺴﻌﻮﺩ‬‫ﻣﻨﺶ‬ ‫ﻣﻜﺎﻧﻴﻚ‬ ‫ﻣﻬﺪﺱ‬ ‫ﺍﺭﺷﺪ‬ ‫ﻛﺎﺭﺷﻨﺎﺱ‬MBA ‫ﺁﻣﻮﺯ‬ ‫ﺩﺍﻧﺶ‬TRIZ ‫ﺟﺪﻳﺪ‬ ‫ﺗﺠﺎﺭﻱ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺳﺎﺯﻱ‬ ‫ﭘﻴﺎﺩﻩ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻣﺸﺎﻭﺭ‬ masoudnazari@gmail.com
  2. 2. Archimedes ‫ﻭﺍﻥ‬ ‫ﺩﺭ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﺷﺪﻩ‬ ‫ﮔﺰﺍﺭﺵ‬ ‫ﺍﺭﺷﻤﻴﺪﺱ‬ ‫ﺗﻮﺳﻂ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺩﺭﻙ‬ ،‫ﺑﺎﺭ‬ ‫ﺍﻭﻟﻴﻦ‬ ‫ﺑﻪ‬ ‫ﺑﺮﻫﻨﻪ‬ ‫ﻭ‬ ‫ﺑﺮﺩ‬ ‫ﭘﻲ‬ ‫ﺁﺏ‬ ‫ﺩﺭ‬ ‫ﺷﻨﺎﻭﺭﻱ‬ ‫ﻗﺎﻧﻮﻥ‬ ‫ﻭ‬ ‫ﺣﺠﻤﻲ‬ ‫ﺟﺮﻡ‬ ‫ﺍﺛﺮ‬ ‫ﺭﺍﺑﻄﻪ‬ ‫ﺑﻪ‬ ،‫ﺣﻤﺎﻡ‬ ‫ﻳﺎﻓﺘﻢ‬ ‫ﻣﻴﺰﺩ‬ ‫ﻓﺮﻳﺎﺩ‬ ‫ﺩﺭﺣﺎﻟﻴﻜﻪ‬ ،‫ﺩﻭﻳﺪ‬ ‫ﺧﻴﺎﺑﺎﻥ‬!‫ﻳﺎﻓﺘﻢ‬!
  3. 3. ‫ﺍﺧﺘﺮﺍﻋﺎﺕ‬ ‫ﻭ‬ ‫ﺍﻛﺘﺸﺎﻓﺎﺕ‬ ‫ﻫﻤﻪ‬ ‫ﻳﻚ‬ ‫ﻭﻗﻮﻉ‬ ‫ﺣﺎﺻﻞ‬ ‫ﺩﺍﻧﺸﻤﻨﺪﺍﻥ‬ ‫ﺍﺳﺖ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬. ‫ﺟﻲ‬ ‫ﺁﻧﺪﺭﻩ‬ ‫ﺩﻛﺘﺮ‬.‫ﺍﻟﻴﻨﻴﻜﻒ‬ )‫ﻣﮕﺎﺧﻼﻗﻴﺖ‬ ‫ﻛﺘﺎﺏ‬(
  4. 4. ‫ﺑﺎﻻ‬ ‫ﺑﺮﺍﻱ‬‫ﭘﺎﺳﺦ‬ ‫ﺩﺭﻳﺎﻓﺖ‬ ‫ﻇﺮﻓﻴﺖ‬ ‫ﺑﺮﺩﻥ‬، ‫ﺁﻧﺘﻦ‬ ‫ﺍﺭﺗﻔﺎﻉ‬‫ﺫﻫﻨﻲ‬ ‫ﮔﻴﺮﻧﺪﻩ‬‫ﺑﺒﺮﻳﺪ‬ ‫ﺑﺎﻻ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬! ‫ﺑﻴﺎﻭﺭﻳﺪ‬ ‫ﺧﺎﻃﺮ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺑﺮﻕ‬ ‫ﻭ‬ ‫ﺭﻋﺪ‬ ‫ﻭﻗﻮﻉ‬ ،‫ﻣﻜﺎﻧﻴﺰﻡ‬!
  5. 5. ‫ﻣﺴﺌﻠﻪ‬ ‫ﺻﺤﻴﺢ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﺳﻮﺍﻝ‬ ‫ﻃﺮﺡ‬ ‫ﺧﻮﺏ‬! ‫ﺷﺪﻥ‬ ‫ﻧﺰﺩﻳﻚ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺑﻪ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺩﺭﻳﺎﻓﺖ‬ ‫ﺧﻮﺏ‬ 1-‫ﺗﻌﺮﻳﻒ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺣﻞ‬ ‫ﺍﺑﺰﺍﺭﻫﺎﻱ‬ ‫ﺍﺯ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ‬ ‫ﺳﻮﺍﻝ‬ ‫ﺩﺭﺳﺖ‬
  6. 6. ‫ﻃﻮﻓﺎﻥ‬ ‫ﺫﻫﻨﻲ‬ ‫ﻓﻜﺮ‬ ‫ﺍﺗﺎﻕ‬ ‫ﺍﺻﻮﻝ‬ ‫ﺍﺑﺪﺍﻋﻲ‬ ‫ﻧﻤﻮﺩﺍﺭ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻛﺎﺭﻛﺮﺩ‬ ‫ﺁﺯﻣﺎﻳﺶ‬ ‫ﻭ‬ ‫ﺗﺴﺖ‬ ‫ﺧﻄﺎ‬ ‫ﻭ‬ ‫ﺳﻌﻲ‬ ‫ﺍﺑﺰﺍﺭﻫﺎﻱ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﻛﻼﻩ‬ ‫ﺷﺶ‬ ‫ﺗﻔﻜﺮ‬ ‫ﺣﻞ‬ ‫ﺭﺍﻩ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﺗﺎ‬ ‫ﻓﺎﺻﻠﻪ‬ ‫ﻛﺎﻫﺶ‬...
  7. 7. ∗‫ﻫﺳﺗﻧﺩ؟‬ ‫ﺗﻌﺎﻣﻝ‬ ‫ﺩﺭ‬ ‫ﻫﻡ‬ ‫ﺑﺎ‬ ‫ﭼﻳﺯﻫﺎﻳﯽ‬ ‫ﭼﻪ‬ ‫ﭼﻳﻪ؟‬ ‫ﻣﻭﺟﻭﺩ‬ ‫ﻭﺿﻌﻳﺕ‬ ∗‫ﺍﺳﺕ؟‬ ‫ﻧﺗﻳﺟﻪ‬ ‫ﺑﻪ‬ ‫ﺩﺳﺗﻳﺎﺑﯽ‬ ‫ﻣﺎﻧﻊ‬ ،‫ﭼﻳﺯی‬ ‫ﭼﻪ‬ ∗‫ﺑﺎﺷﻪ؟‬ ‫ﻣﻳﺗﻭﻧﻪ‬ ‫ﭘﯽ‬ ،‫ﺁﻝ‬ ‫ﺍﻳﺩﻩ‬ ‫ﻭﺿﻌﻳﺕ‬ ∗‫ﺷﺩﻩ؟‬ ‫ﺑﻭﺩﻥ‬ ‫ﺁﻝ‬ ‫ﺍﻳﺩﻩ‬ ‫ﻣﺎﻧﻊ‬ ‫ﭼﻳﺯی‬ ‫ﭼﻪ‬ ∗‫ﺑﺯﻧﻳﻡ؟‬ ‫ﺩﻭﺭ‬ ‫ﺭﻭ‬ ‫ﻣﺎﻧﻊ‬ ‫ﻣﻳﺷﻪ‬ ‫ﭼﻁﻭﺭ‬ ∗‫ﺷﺩﻩ؟‬ ‫ﺑﺭﻁﻑ‬ ‫ﻣﺎﻧﻊ‬ ‫ﺍﻳﻥ‬ ،‫ﻫﺎ‬ ‫ﺣﻭﺯﻩ‬ ‫ﮐﺩﻭﻡ‬ ‫ﺗﻭ‬ ‫ﻳﺎ‬ ‫ﻫﺎ‬ ‫ﮐﺟﺎ‬ 2-‫ﻛﻮﺍﻧﺘﻮﻣﻲ‬ ‫ﺳﻮﺍﻻﺕ‬ ‫ﻃﺮﺡ‬
  8. 8. ‫ﻭ‬ ‫ﺭﻭﺣﻴﻪ‬ ‫ﺗﻘﻮﻳﺖ‬ ‫ﻧﻔﺲ‬ ‫ﺑﻪ‬ ‫ﺍﻋﺘﻤﺎﺩ‬ TRIZ ‫ﻣﺜﺒﺖ‬ ‫ﻫﻴﺠﺎﻧﺎﺕ‬ )‫ﻛﺘﺎﺏ‬ ‫ﺑﻴﺎﻧﺪﻳﺸﻴﺪ‬(.... ‫ﻧﻴﺎﻳﺶ‬ ‫ﻭ‬ ‫ﺩﻋﺎ‬ ‫ﺁﺭﺍﻣﺶ‬ ‫ﻫﺎﻱ‬ ‫ﺗﻜﻨﻴﻚ‬ ‫ﺧﻼﻗﻴﺖ‬ ‫ﺗﻤﺮﻛﺰ‬ ‫ﻭ‬ ‫ﻣﺮﺍﻗﺒﻪ‬ 3-‫ﺟﻤﻊ‬ ‫ﻳﺎ‬ ‫ﺗﻤﺮﻛﺰ‬ ‫ﺑﺎ‬ ‫ﺍﻳﺪﻩ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﺍﺣﺘﻤﺎﻝ‬ ‫ﺍﻓﺰﺍﻳﺶ‬ ‫ﺫﻫﻦ‬ ‫ﻗﺪﺭﺕ‬ ‫ﻛﺮﺩﻥ‬
  9. 9. ∗‫ﻧﺎﻣﺮﺑﻮﻁ‬ ‫ﻫﺎﻱ‬ ‫ﺣﻮﺯﻩ‬ ‫ﺩﺭﻣﻮﺭﺩ‬ ‫ﺍﮔﺮ‬ ‫ﺣﺘﻲ‬ ،‫ﺧﻮﺩﺵ‬ ‫ﻛﻤﻚ‬ ‫ﺗﺮﻳﻦ‬ ‫ﺿﻌﻴﻒ‬ ‫ﺩﺭ‬ ،‫ﻣﻄﺎﻟﻌﻪ‬ ‫ﺑﺎﻗﻲ‬ ‫ﻓﻌﺎﻝ‬ ‫ﺣﺎﻟﺖ‬ ‫ﺩﺭ‬ ‫ﻣﺎ‬ ‫ﺫﻫﻦ‬ ‫ﻣﻴﺸﻪ‬ ‫ﺑﺎﻋﺚ‬ ،‫ﺑﺸﻪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﻫﻢ‬ ‫ﻣﻮﺟﻮﺩ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺑﻪ‬ ‫ﺍﺗﻔﺎﻗﺎ‬ ‫ﻛﻪ‬ ‫ﻟﻐﺖ‬ ‫ﻳﻚ‬ ‫ﺑﻪ‬ ‫ﺑﺮﺧﻮﺭﺩﻥ‬ ‫ﻣﺜﻞ‬ ‫ﻧﺎﻣﺮﺑﻮﻁ‬ ‫ﻋﻠﺘﻲ‬ ‫ﺑﻪ‬ ‫ﺗﺎ‬ ‫ﺑﺎﺷﻪ‬ ‫ﺁﻣﺎﺩﻩ‬ ‫ﻭ‬ ،‫ﺑﻤﻮﻧﻪ‬ ‫ﻣﺮﺑﻮﻃﻪ‬ ‫ﻣﺎ‬ ‫ﺳﻮﺍﻝ‬ ‫ﺑﻪ‬!!!‫ﻛﻨﻪ‬ ‫ﺩﺍﻧﻠﻮﺩ‬ ‫ﻣﺎ‬ ‫ﺫﻫﻦ‬ ‫ﺗﻮﻱ‬ ‫ﺭﻭ‬ ‫ﺟﻮﺍﺏ‬ ‫ﻳﻬﻮ‬! ∗‫ﻛﺮﺩﻥ‬ ‫ﺑﺮﻃﺮﻑ‬ ‫ﻳﺎ‬ ‫ﺟﺪﻳﺪ‬ ‫ﺳﺮﻭﻳﺲ‬ ‫ﻳﻚ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﺷﻤﺎ‬ ،‫ﻛﻨﻴﺪ‬ ‫ﻓﺮﺽ‬ ‫ﻣﺜﻼ‬ ‫ﻣﺸﻐﻮﻟﻪ‬ ‫ﻓﻜﺮﺗﻮﻥ‬ ‫ﻓﻌﻠﻴﺘﻮﻥ‬ ‫ﺑﻴﺰﻧﺲ‬ ‫ﻣﺸﻜﻼﺕ‬)‫ﺣﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﻈﺮ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺳﻮﺍﻝ‬(‫ﻭﻟﻲ‬ ‫ﺭﻭ‬ ‫ﻫﺴﺖ‬ ‫ﻣﻴﺰ‬ ‫ﺭﻭﻱ‬ ‫ﻛﻪ‬ ‫ﺧﺎﻧﻮﺍﺩﻩ‬ ‫ﻣﺠﻠﻪ‬ ‫ﻳﻚ‬ ‫ﺁﺭﺍﻳﺸﮕﺎﻩ‬ ‫ﺩﺭ‬ ‫ﺍﻧﺘﻈﺎﺭ‬ ‫ﺣﺎﻟﺖ‬ ‫ﺩﺭ‬ ‫ﺍﻣﺮﻭﺯ‬ ‫ﻛﻨﻴﺪ‬ ‫ﻭﻣﻄﺎﻟﻌﻪ‬ ‫ﺩﺍﺭﻳﺪ‬ ‫ﺑﺮ‬.....‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺟﻮﺍﺏ‬ ‫ﻛﻪ‬ ‫ﺩﺍﺭﺩ‬ ‫ﻭﺟﻮﺩ‬ ‫ﺯﻳﺎﺩﻱ‬ ‫ﺍﺣﺘﻤﺎﻝ‬ ‫ﻛﻨﻴﺪ‬ ‫ﭘﻴﺪﺍ‬ ‫ﺍﻥ‬ ‫ﺧﻄﻮﻁ‬ ‫ﺑﻴﻦ‬ ‫ﺍﺯ‬ ۴-‫ﻣﻁﺎﻟﻌﻪ‬
  10. 10. ∗‫ﻭ‬ ‫ﺷﺪﻩ‬ ‫ﺭﻭﺍﻥ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﭘﻲ‬ ‫ﺩﺭ‬ ‫ﺷﻤﺎ‬ ‫ﻧﺎﺧﻮﺩﺁﮔﺎﻩ‬ ‫ﺿﻤﻴﺮ‬ ‫ﺷﻚ‬ ‫ﺑﺪﻭﻥ‬ ‫ﺑﺮﺳﺎﻧﺪ‬ ‫ﺷﻤﺎ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﭘﻴﺎﻡ‬ ‫ﺗﺎ‬ ‫ﺍﺍﺳﺖ‬ ‫ﻓﺮﺻﺖ‬ ‫ﻳﻚ‬ ‫ﻣﻨﺘﻈﺮ‬! ∗‫ﺍﻳﺪ‬ ‫ﻳﺎﻓﺘﻪ‬ ‫ﺭﺍ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﻛﻨﻴﺪ‬ ‫ﺍﺣﺴﺎﺱ‬ ‫ﺷﻤﺎ‬ ‫ﺑﻄﻮﺭﻳﻜﻪ‬)‫ﻫﻤﻴﻨﻄﻮﺭ‬ ‫ﺍﻟﺒﺘﻪ‬ ‫ﻛﻪ‬ ‫ﻫﺴﺖ‬ ‫ﻫﻢ‬( ∗‫ﺩﺍﺭﻧﺪ‬ ‫ﺭﺍ‬ ‫ﺳﻨﺨﻴﺖ‬ ‫ﺑﻴﺸﺘﺮﻳﻦ‬ ‫ﻛﻪ‬ ‫ﻣﻮﺿﻮﻉ‬ ‫ﺩﻭ‬ ‫ﺗﺎ‬ ‫ﺍﺳﺖ‬ ‫ﻻﺯﻡ‬ ‫ﻛﻠﻴﺪﻱ‬ ‫ﻟﺤﻈﻪ‬ ‫ﻳﻚ‬ ‫ﭘﺲ‬ ‫ﺷﻮﻳﺪ‬ ‫ﺳﻮﺍﻟﺘﺎﻥ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻣﺘﻮﺟﻪ‬ ‫ﺷﻤﺎ‬ ‫ﻭ‬ ‫ﺩﻫﻨﺪ‬ ‫ﺭﺥ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬! ∗‫ﻧﻴﺴﺖ‬ ‫ﺁﻥ‬ ‫ﻧﺪﺍﺩﻥ‬ ‫ﺭﺥ‬ ‫ﻣﻌﻨﻲ‬ ‫ﺑﻪ‬ ،‫ﺑﺎﺷﻴﺪ‬ ‫ﻧﺪﺍﺷﺘﻪ‬ ‫ﺍﻳﻤﺎﻥ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺍﻳﻦ‬ ‫ﺑﻪ‬ ‫ﺍﮔﺮ‬!‫ﺑﻠﻜﻪ‬ ‫ﻧﺼﻴﺐ‬ ‫ﻓﺮﺻﺎ‬ ‫ﻭ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﺭﺩ‬ ‫ﺷﻤﺎ‬ ‫ﮔﻮﺵ‬ ‫ﻛﻨﺎﺭ‬ ‫ﺍﺯ‬ ‫ﻭﻟﻲ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﺍﺭﺳﺎﻝ‬ ‫ﺷﻤﺎ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻣﻴﻜﻨﺪ‬ ‫ﺩﺭﻙ‬ ‫ﺭﺍ‬ ‫ﺯﻧﺪﮔﻲ‬ ‫ﺁﻣﻴﺰ‬ ‫ﺍﺳﺮﺍﺭ‬ ‫ﻫﺎﻱ‬ ‫ﭘﻴﺎﻡ‬ ‫ﻫﺸﻴﺎﺭﺍﻧﻪ‬ ‫ﻛﻪ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﻛﺴﻲ‬ 4-‫ﻣﺤﻴﻂ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﻧﺘﻈﺎﺭ‬ )‫ﻟﻄﻒ‬ ‫ﻟﺤﻈﻪ‬(
  11. 11. ‫ﺍﻧﺪﻛﻨﺪ‬ ‫ﺧﺮﺩ‬ ‫ﺟﻮﻳﻨﺪﮔﺎﻥ‬ ‫ﻛﻪ‬ ‫ﺍﻓﺴﻮﺱ‬! ‫ﺟﺴﺖ‬ ‫ﺗﻮﺳﻞ‬ ‫ﺭﺍﻩ‬ ‫ﺩﺍﻧﻨﺪﮔﺎﻥ‬ ‫ﺳﺨﻦ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺁﻣﻮﺧﺖ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺴﻲ‬ ‫ﻫﺮ‬ ‫ﺍﺯ‬ ‫ﻭ‬ ‫ﻧﻤﻮﺩ‬ ‫ﻛﺎﻭﺵ‬ ‫ﺭﺍ‬ ‫ﺟﻬﺎﻥ‬ ‫ﻛﻪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻭ‬ ‫ﺩﺍﺩ‬ ‫ﺩﺳﺖ‬ ‫ﺍﺯ‬ ‫ﺁﻣﻮﺧﺘﻦ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﺒﺎﻳﺪ‬ ‫ﻫﻢ‬ ‫ﺭﺍ‬ ‫ﺩﻡ‬ ‫ﻳﻚ‬ ‫ﻓﺮﺩﻭﺳﻲ‬ ‫ﻧﻈﺮﻱ‬ ‫ﻣﺴﻌﻮﺩ‬‫ﻣﻨﺶ‬ ‫ﻣﻜﺎﻧﻴﻚ‬ ‫ﻣﻬﺪﺱ‬ ‫ﺍﺭﺷﺪ‬ ‫ﻛﺎﺭﺷﻨﺎﺱ‬MBA ‫ﺁﻣﻮﺯ‬ ‫ﺩﺍﻧﺶ‬TRIZ ‫ﺟﺪﻳﺪ‬ ‫ﺗﺠﺎﺭﻱ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺳﺎﺯﻱ‬ ‫ﭘﻴﺎﺩﻩ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﺩﺭ‬ ‫ﻣﺸﺎﻭﺭ‬ masoudnazari@gmail.com

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