www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Online Market Research and Analytics
1
1Wednesday, Octobe...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
“We Don’t Need To Know About Analytics....”
2
“We don’t n...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
My First Thought After Hearing Those Words
3
“Humans. Bri...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Other Doctors Agree Black Holes Are Bad For You
4
Even on...
What Am I Talking About WIllis
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 5
What Am I Talking About ...
What Am I Talking About WIllis
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 6
What Am I Talking About ...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Keyword Research Like A Rock Star
7
“...let me step in an...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 8
Document What You’re Doing
8Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 9
Establish Root Words From Content
Write down the most
b...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 10
Tip via Jeremy Vest @videoguild
Find More Related Keyw...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Stay Organized
11
Add the newly mined
keywords to your
do...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Keyword Planner
12
Take those words and
search for...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Keyword Planner
13
13Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Start Excluding Irrelevant Words
14
14Wednesday, October ...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Find More Irrelevant Words
15
Look at each ad group
and fi...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Download Your Keyword CSV
16
16Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Clean Up That Data
17
."..yeah. I'll just put on my Star
...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strip The Useless Data
18
18Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strip out Low Search Volume Keywords
19
19Wednesday, Octo...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Put it in the Document
20
Because George Orwell
is right;...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
There’s Also Bing
21
21Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Add Keywords
22
22Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strict = Exact Match Keyword Data
23
23Wednesday, October...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
YUP That’s How It Works
24
24Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Now Multiply By A Number Correlating To Market Share
25
6...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
What Could Possibly Be Wrong With That Data?
26
*3.726256...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Wordtracker
27
27Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
They Do Have A Free Version
28
28Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
FreeKeyWords.WordTracker.com
29
29Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
What Are The Limits?
30
30Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Let’s Try It Out
31
31Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Houston We Have A Problem
32
32Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Before We Move On
33
Questions ?
33Wednesday, October 9, ...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Web Analytic From a UI Geek
34
“There is a magic in graph...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
35
(Well We Used To)
3...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
36
(Well We Used To)
(...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
37
(Well We Used To)
(...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Two Options For Analytics
38
Cloud
(AKA a server you don’...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 39
Open Web Analytics
39Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Referring Search Terms
40
40Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Click Heatmap
41
41Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Point By Point With Google
42
On a point by point
compari...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Point By Point With A Car
43
๏ Power Steering
๏ Rear View...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Over All Great Self Hosted App
44
44Wednesday, October 9,...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Clicky Web Analytics
45
45Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Free with Some Limitations
46
46Wednesday, October 9, 13
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Free Version Shows Keyword Searches
47
47Wednesday, Octob...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Super Simple Wordpress Integration
48
48Wednesday, Octobe...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Woopra Real-time Customer Analytics
49
49Wednesday, Octob...
www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Ask Something I Don’t Know = No Hablo Ingles
50
Questions...
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Key Word Research and Analytics Post Google

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Key Word Research and Analytics Post Google

  1. 1. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Online Market Research and Analytics 1 1Wednesday, October 9, 13
  2. 2. www.MasonPelt.com08/10/13| |Online Market Research and Analytics “We Don’t Need To Know About Analytics....” 2 “We don’t need to know about analytics software or keyword research because we already know what will work for us ” Someone Mason No Longer Works With 2Wednesday, October 9, 13
  3. 3. www.MasonPelt.com08/10/13| |Online Market Research and Analytics My First Thought After Hearing Those Words 3 “Humans. Brilliant humans. Humans who travel all the way across space, flying in a tiny little rocket right into the orbit of a black hole,...” The Doctor “Doctor Who" The Satan Pit (TV 2006) 3Wednesday, October 9, 13
  4. 4. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Other Doctors Agree Black Holes Are Bad For You 4 Even on the chance that a fly by the seat of your pants approach works and you: • Use all the correct keywords • Write perfect content • Share at the best possible time You Have No Proof Of What Works 4Wednesday, October 9, 13
  5. 5. What Am I Talking About WIllis www.MasonPelt.com08/10/13| |Online Market Research and Analytics 5 What Am I Talking About WIllis ๏ Keyword Research ๏ Website Analytics Tools ๏ Data Management 5Wednesday, October 9, 13
  6. 6. What Am I Talking About WIllis www.MasonPelt.com08/10/13| |Online Market Research and Analytics 6 What Am I Talking About WIllis ๏ Keyword Research ๏ Website Analytics Tools ๏ Data Management NOTE: Every tip, tool or technique that I give you is going to be free cheap 6Wednesday, October 9, 13
  7. 7. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Keyword Research Like A Rock Star 7 “...let me step in and assure you that my research will go on uninterrupted, and that social relationships will continue to baffle and repulse me.” Dr. Sheldon Cooper “The Big Bang Theory” The Jerusalem Duality (TV 2008) 7Wednesday, October 9, 13
  8. 8. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 8 Document What You’re Doing 8Wednesday, October 9, 13
  9. 9. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 9 Establish Root Words From Content Write down the most basic keywords that describe you, your product or service 9Wednesday, October 9, 13
  10. 10. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 10 Tip via Jeremy Vest @videoguild Find More Related Keywords 10Wednesday, October 9, 13
  11. 11. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Stay Organized 11 Add the newly mined keywords to your document 11Wednesday, October 9, 13
  12. 12. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Google Keyword Planner 12 Take those words and search for new keywords and ad group ideas 12Wednesday, October 9, 13
  13. 13. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Google Keyword Planner 13 13Wednesday, October 9, 13
  14. 14. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Start Excluding Irrelevant Words 14 14Wednesday, October 9, 13
  15. 15. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Find More Irrelevant Words 15 Look at each ad group and find words to exclude 15Wednesday, October 9, 13
  16. 16. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Download Your Keyword CSV 16 16Wednesday, October 9, 13
  17. 17. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Clean Up That Data 17 ."..yeah. I'll just put on my Star Wars pajamas and sit in my mom's basement and pour over some spreadsheets. It sounds great. " Ben Wyatt “Parks and Recreation" Ron & Tammys (TV 2011) Not An Image of Ben Wyatt 17Wednesday, October 9, 13
  18. 18. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Strip The Useless Data 18 18Wednesday, October 9, 13
  19. 19. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Strip out Low Search Volume Keywords 19 19Wednesday, October 9, 13
  20. 20. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Put it in the Document 20 Because George Orwell is right; Centralized information is easy to track. 20Wednesday, October 9, 13
  21. 21. www.MasonPelt.com08/10/13| |Online Market Research and Analytics There’s Also Bing 21 21Wednesday, October 9, 13
  22. 22. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Add Keywords 22 22Wednesday, October 9, 13
  23. 23. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Strict = Exact Match Keyword Data 23 23Wednesday, October 9, 13
  24. 24. www.MasonPelt.com08/10/13| |Online Market Research and Analytics YUP That’s How It Works 24 24Wednesday, October 9, 13
  25. 25. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Now Multiply By A Number Correlating To Market Share 25 66.7 /17.9 = 3.72625698324 25Wednesday, October 9, 13
  26. 26. www.MasonPelt.com08/10/13| |Online Market Research and Analytics What Could Possibly Be Wrong With That Data? 26 *3.72625698324 videography services 31 digital cinematography 23 cost of production 33 steadicam operator 0 music video directors 0 videography services 115 digital cinematography 85 cost of production 122 steadicam operator 0 music video directors 0 videography services 49500 digital cinematography 135000 cost of production 90500 steadicam operator 40500 music video directors 201000 26Wednesday, October 9, 13
  27. 27. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Wordtracker 27 27Wednesday, October 9, 13
  28. 28. www.MasonPelt.com08/10/13| |Online Market Research and Analytics They Do Have A Free Version 28 28Wednesday, October 9, 13
  29. 29. www.MasonPelt.com08/10/13| |Online Market Research and Analytics FreeKeyWords.WordTracker.com 29 29Wednesday, October 9, 13
  30. 30. www.MasonPelt.com08/10/13| |Online Market Research and Analytics What Are The Limits? 30 30Wednesday, October 9, 13
  31. 31. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Let’s Try It Out 31 31Wednesday, October 9, 13
  32. 32. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Houston We Have A Problem 32 32Wednesday, October 9, 13
  33. 33. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Before We Move On 33 Questions ? 33Wednesday, October 9, 13
  34. 34. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Web Analytic From a UI Geek 34 “There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity.” Henry D. Hubbard National Bureau of Standards (Book 1939) 34Wednesday, October 9, 13
  35. 35. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Google Analytics Made Some Changes 35 (Well We Used To) 35Wednesday, October 9, 13
  36. 36. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Google Analytics Made Some Changes 36 (Well We Used To) (Get The Data That Used To Be Free) 36Wednesday, October 9, 13
  37. 37. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Google Analytics Made Some Changes 37 (Well We Used To) (Get The Data That Used To Be Free) 37Wednesday, October 9, 13
  38. 38. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Two Options For Analytics 38 Cloud (AKA a server you don’t own) Server (AKA a self hosted Cloud) 38Wednesday, October 9, 13
  39. 39. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 39 Open Web Analytics 39Wednesday, October 9, 13
  40. 40. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Referring Search Terms 40 40Wednesday, October 9, 13
  41. 41. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Click Heatmap 41 41Wednesday, October 9, 13
  42. 42. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Point By Point With Google 42 On a point by point comparison they look equal to or better than Google Analytics 42Wednesday, October 9, 13
  43. 43. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Point By Point With A Car 43 ๏ Power Steering ๏ Rear View Mirrors ๏ Brakes ๏ Headlights ๏ Mine Has More Cup Holders 43Wednesday, October 9, 13
  44. 44. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Over All Great Self Hosted App 44 44Wednesday, October 9, 13
  45. 45. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Clicky Web Analytics 45 45Wednesday, October 9, 13
  46. 46. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Free with Some Limitations 46 46Wednesday, October 9, 13
  47. 47. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Free Version Shows Keyword Searches 47 47Wednesday, October 9, 13
  48. 48. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Super Simple Wordpress Integration 48 48Wednesday, October 9, 13
  49. 49. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Woopra Real-time Customer Analytics 49 49Wednesday, October 9, 13
  50. 50. www.MasonPelt.com08/10/13| |Online Market Research and Analytics Ask Something I Don’t Know = No Hablo Ingles 50 Questions ? 50Wednesday, October 9, 13
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