How facebook ads fit into a lead funnel

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  • 1. How Facebook Ads Fit Into A Lead Funnel
  • 2. Awareness Interest Conversion Advocacy How Facebook Ads Fit Into Your Funnel
  • 3. You can’t use Facebook to drive sales, because I’ve never seen a conversion from Facebook. I think you just doesn’t know how analytics work… Last click attribution is dead.
  • 4. RIP Last Click Attribution Last Click Attribution Linear AttributionV.S
  • 5. Goals Optimize Content Targeting Viral Cycle Before you Start • Determine Goals • Establish a Budget • Define a Target Market • Develop a Content Strategy • Set Up Tracking