How Facebook Ads Fit Into A Lead Funnel
Awareness
Interest
Conversion
Advocacy
How Facebook Ads Fit Into Your Funnel
You can’t
use Facebook to drive sales,
because I’ve never seen a
conversion from Facebook. I think you just doesn’t know
h...
RIP Last Click Attribution
Last Click Attribution Linear AttributionV.S
Goals
Optimize Content
Targeting
Viral Cycle
Before you Start
• Determine Goals
• Establish a Budget
• Define a Target Mark...
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How facebook ads fit into a lead funnel

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How facebook ads fit into a lead funnel

  1. 1. How Facebook Ads Fit Into A Lead Funnel
  2. 2. Awareness Interest Conversion Advocacy How Facebook Ads Fit Into Your Funnel
  3. 3. You can’t use Facebook to drive sales, because I’ve never seen a conversion from Facebook. I think you just doesn’t know how analytics work… Last click attribution is dead.
  4. 4. RIP Last Click Attribution Last Click Attribution Linear AttributionV.S
  5. 5. Goals Optimize Content Targeting Viral Cycle Before you Start • Determine Goals • Establish a Budget • Define a Target Market • Develop a Content Strategy • Set Up Tracking
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