STARBUCKS<br />New Media Driver’s License-<br />Assignment 10<br />Jill Mason<br />ADV 892<br />
2 Mission Statementshttp://www.starbucks.com/about-us/company-information/mission-statement<br />Coffee- <br />“To inspire...
Starbucks Principles- used to explain how to live the Mission Statements everyday:<br />Our Coffee<br />Our Partners<br />...
Perfect Cup of Coffee<br />Third Place<br />Customer Satisfaction<br />Creating a Starbucks Community<br />Smart Partnersh...
Expand Online Community<br />Our Customers<br />Our Stores<br />Customer Satisfaction<br />Creating a Starbucks Community<...
mystarbucksidea.com<br />Current online promotion<br />Online community sharing drink ideas, likes/dislikes, favorite stor...
Mobile text offers<br />Text a number to ask to receive mobile offers<br />Release offer through tweet or facebook<br />Of...
Facebook- free<br />Twitter- free<br />Pledge button on website- free<br />Only costs would be someone posting the promoti...
Promo codes & Mobile text offers & Clean Up button<br />All come with tracking data<br />Promo codes & Mobile text offers-...
“To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.”<br />“Starbucks is committ...
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NMDL- Starbucks

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NMDL- Starbucks

  1. 1. STARBUCKS<br />New Media Driver’s License-<br />Assignment 10<br />Jill Mason<br />ADV 892<br />
  2. 2. 2 Mission Statementshttp://www.starbucks.com/about-us/company-information/mission-statement<br />Coffee- <br />“To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.”<br />Environmental- <br />“Starbucks is committed to a role of environmental leadership in all facets of our business.” <br />Shaping Decisions<br />
  3. 3. Starbucks Principles- used to explain how to live the Mission Statements everyday:<br />Our Coffee<br />Our Partners<br />Our Customers<br />Our Stores<br />Our Neighborhood<br />Our Shareholders<br />Onward <br />Shaping Decisions<br />
  4. 4. Perfect Cup of Coffee<br />Third Place<br />Customer Satisfaction<br />Creating a Starbucks Community<br />Smart Partnerships<br />Innovation<br />Brand Marketing<br />Starbucks Best Marketing Strategieshttp://www.voteforus.com/starbucksmarketingstrategy.html<br />
  5. 5. Expand Online Community<br />Our Customers<br />Our Stores<br />Customer Satisfaction<br />Creating a Starbucks Community<br />Connect Online with In Line<br />Creating a Starbucks Community<br />Our Neighborhood<br />Our Stores<br />Moving Forward<br />
  6. 6. mystarbucksidea.com<br />Current online promotion<br />Online community sharing drink ideas, likes/dislikes, favorite stores, etc<br />Gives people a sense of ownership; a place where they can give their opinion and feel like they have been heard<br />Promo Codes<br />Have a code on the lip of each cup<br />Code has to be entered online<br />Prizes don’t have to be big<br />Free baked good with purchase of coffee<br />$1 off next coffee<br />Online to In Line<br />
  7. 7. Mobile text offers<br />Text a number to ask to receive mobile offers<br />Release offer through tweet or facebook<br />Offer good for a finite number of days or a day of the week that is “slow”<br />The customer shows text coupon to cashier to redeem<br />No printed coupon; good for the environment<br />“Being a Responsible Company”<br />“Clean Up” pledge button<br />Have a sponsor pledge $1.00 towards environment clean up efforts, for every person that clicks on the pledge button on their web page.<br />This is a great way to drive traffic to the website to be able to share what Starbucks is doing for the environment. <br />Online to In Line<br />CLEAN UP<br />
  8. 8. Facebook- free<br />Twitter- free<br />Pledge button on website- free<br />Only costs would be someone posting the promotions through facebook, twitter, starbucks.com & mystarbucksidea.com and then monitoring the data<br />Budget<br />
  9. 9. Promo codes & Mobile text offers & Clean Up button<br />All come with tracking data<br />Promo codes & Mobile text offers- system should be able to tell you when the promo code was released, how many people used a code and from what area of the country used the code the most<br />Clean Up button- system should keep track of how many times people click on the button<br />Measuring Success<br />
  10. 10. “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.”<br />“Starbucks is committed to a role of environmental leadership in all facets of our business.” <br />Starbucks<br />

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