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Society of Human Resource Management<br />Social Media<br />The Mason Center <br />at Lynchburg College<br />
<ul><li>Survey Results
Demographics
Use of Social Networks
Time Spent
Accessing Social Networks
Dr. Sally Selden
HR’s Role</li></ul>Today’s Agenda<br />
2009 Survey Results<br />Part One<br />
146 responses received between <br />September 14-October 19, 2009<br />About the Survey<br />
Type of Employment<br />Roles and Responsibilities<br />
Size of employer<br />Employment Size<br />
Social Network Usage<br />Part Two<br />
Which social networks have you joined?<br />Popular Social Networks<br />
Pew Foundation<br />
Rate the following statements<br />Opinions<br />
Minutes Spent at Home<br />Home Social Networking<br />
Minutes Spent at Work<br />Work Social Networking<br />
At Home<br />At Work<br />Work/Home Comparison<br />
Access via Smart Phone/Laptop Computer<br />Internet Access<br />
Corporate Policies<br />Part Three<br />
Policies Towards Social Networking<br />Corporate Policies<br />Policies Towards Professional Networking<br />
Use of Personal Communication Devices<br />Corporate Policies<br />
Does your organization use social networking to direct traffic to your business?<br />Corporate Policies<br />Do you have ...
Recent Survey-3,000 business professionals<br /><ul><li>69% depend on webinars and podcast for business information
62% visit company or brand profiles in their day-to-day routine; mostly marketing and sales professionals
71% of businesses have seven different social media strategies
While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.</li></ul>Closing<b...
The Role of Human Resources<br />Social Media<br />Featuring Dr. Sally Selden<br />
Social Media and Human Resources<br /><ul><li>External Communications
Recruiting
Employment Brand
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SHRM Presentation

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Social Media Presentation delivered to Central Va. SHRM members, March 11

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Transcript of "SHRM Presentation"

  1. 1. Society of Human Resource Management<br />Social Media<br />The Mason Center <br />at Lynchburg College<br />
  2. 2. <ul><li>Survey Results
  3. 3. Demographics
  4. 4. Use of Social Networks
  5. 5. Time Spent
  6. 6. Accessing Social Networks
  7. 7. Dr. Sally Selden
  8. 8. HR’s Role</li></ul>Today’s Agenda<br />
  9. 9. 2009 Survey Results<br />Part One<br />
  10. 10. 146 responses received between <br />September 14-October 19, 2009<br />About the Survey<br />
  11. 11. Type of Employment<br />Roles and Responsibilities<br />
  12. 12. Size of employer<br />Employment Size<br />
  13. 13. Social Network Usage<br />Part Two<br />
  14. 14. Which social networks have you joined?<br />Popular Social Networks<br />
  15. 15. Pew Foundation<br />
  16. 16. Rate the following statements<br />Opinions<br />
  17. 17. Minutes Spent at Home<br />Home Social Networking<br />
  18. 18. Minutes Spent at Work<br />Work Social Networking<br />
  19. 19. At Home<br />At Work<br />Work/Home Comparison<br />
  20. 20. Access via Smart Phone/Laptop Computer<br />Internet Access<br />
  21. 21. Corporate Policies<br />Part Three<br />
  22. 22. Policies Towards Social Networking<br />Corporate Policies<br />Policies Towards Professional Networking<br />
  23. 23. Use of Personal Communication Devices<br />Corporate Policies<br />
  24. 24. Does your organization use social networking to direct traffic to your business?<br />Corporate Policies<br />Do you have an assigned person to social networking?<br />
  25. 25. Recent Survey-3,000 business professionals<br /><ul><li>69% depend on webinars and podcast for business information
  26. 26. 62% visit company or brand profiles in their day-to-day routine; mostly marketing and sales professionals
  27. 27. 71% of businesses have seven different social media strategies
  28. 28. While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.</li></ul>Closing<br />Source; www.business.com/info/business-social-media-benchmark-study<br />
  29. 29. The Role of Human Resources<br />Social Media<br />Featuring Dr. Sally Selden<br />
  30. 30. Social Media and Human Resources<br /><ul><li>External Communications
  31. 31. Recruiting
  32. 32. Employment Brand
  33. 33. HR Value Proposition
  34. 34. Connection with alumni & partners
  35. 35. Internal Communications
  36. 36. Facilitation of teams
  37. 37. Knowledge resources
  38. 38. Employee engagement
  39. 39. Ethical and Legal Issues
  40. 40. Privacy
  41. 41. Protection of Intellectual property
  42. 42. Policies regarding employee usage of social media</li></ul>Human Resources<br />
  43. 43. Corporate Social Networking<br />Corporate Social Networking<br />Presented By: Jordan McLaughlin<br />
  44. 44. Social Networing<br />
  45. 45. Business Use?<br />Networking<br />Over 535,000,000 users between <br /> LinkedIn, Facebook, & Twitter<br />Marketing<br />Public Relations<br />New Products/Services <br />Recruiting<br />Post Jobs<br />Locate Talent<br />Corporate Use<br />
  46. 46. Networking<br />Over 535,000,000 users<br />LinkedIn: 60,000,000<br />Twitter: 75,000,000<br />Facebook: 400,000,000<br />Blogs: 130,000,000 Blogs<br />Business Solutions<br />Post Questions & Answers<br />Customer Feedback<br />Connect with Professionals in your Industry, Profession, or Local/Regional area<br />Corporate Networking<br />
  47. 47. Marketing<br />Public Relations<br />Send out tweets or comments to update customers & followers of trade shows, events, job postings, etc. <br />Connect with potential customers/business clients<br />New Product or Service<br />Allow customers/media/competition to view new jobs or services you perform(ed)<br />Careful balance of information is KEY<br />Corporate Marketing<br />
  48. 48. Recruiting<br />Post Jobs<br />Post jobs on LinkedIn<br />Post tweets about new job postings/job fairs/recruiting events (Twitter)<br />Provide links to job postings (Facebook)<br />Find Talent<br />Search profiles (skills, geographic locations, experience, industry, etc.)<br />Connect with recruiting firms<br />Corporate Recruiting<br />
  49. 49. First Five Steps<br />Research your company’s profile(s)<br />Create an “official” company profile<br />Be selective on what is added or posted on your company’s profile<br />Stay up-to-date<br />Leverage your networking power <br />First 5 Steps to SNS<br />
  50. 50. Pros:<br />PROFESSIONAL<br />Experienced users<br />Job Search Engine<br />High Functionality<br />No Admin. Restrictions to Company Profiles<br />Cons:<br />No Admin. Restrictions to Company Profiles<br />LinkedIn<br />
  51. 51. Pros:<br />Large Quantity of Users<br />Private Company Profiles<br />Moderate Business Functionality (Apps)<br />Admin. Restrictions to Company Profiles<br />Cons:<br />Admin. Restrictions to Company Profiles<br />Facebook<br />
  52. 52. Pros:<br />Moderate Quantity of Users<br />Private Company Profiles<br />Clean, Simple & Easy<br />High Degree of Personalization<br />Cons:<br />Limit Characters for Name<br />Non-duplication of Names<br />Twitter<br />
  53. 53. BLOGS<br />Pros:<br />High degree of personalization<br />Adjustable level of privacy and control<br />Little to No Restrictions<br />Cons:<br />VERY EXPENSIVE to manage<br />Low traffic<br />Blogs<br />
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