Allergo app opportunity analysis project


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Presentation for Stanford Technology Entrepreneurship Venture Lab 2012.

Andes Team:

Here we show the Opportunity Analysis for our "Allergo" application, from the results of data information from potential customers and experts from the industry.

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Allergo app opportunity analysis project

  1. 1. Opportunity analysis projectTechnology Entrepreneurship Venture Lab 2012
  2. 2. IdeaAllergo app is a mobile application to detect allergens in fooditems of mass consumption, focused on the Latin Americanmarket.The idea is that people can check whether they contain ingredientsharmful to your health quickly, having the ability to find substituteproducts in order not to overly restricted your diet.
  3. 3. Our MarketFood allergies are ubiquitous worldwide, regardlessof age and ethnicity. However, they are moreprevalent among young children. Approximately26% of the World’s population is 0-14 years old.Also according to the statistics from ElucidareLimited on January 2011, about 10 million peoplein North America alone suffer from food allergies,and more than 9 million people in South America.About Smartphones, they are becoming more and morepopular in the U.S. and all over the world. As of March2012, an analysis by Nielsen shows that 50.4% ofconsumers in the U.S. used smartphones. Forresterreports that by 2016 the world should have one billionsmartphone users.
  4. 4. Value PropositionAllergens have become a more important health concern within the pastdecade. It is estimated that over 150 million people worldwide have atleast one food allergy.Our app will scan the bar code of the different products available in themain supermarkets to provide instant information on whether theproduct is free of allergens such as tree nuts, wheat, gluten, shellfish,eggs, milk, soy, peanuts and fish. The information will also include crosscontamination possibilities. This way it will be easier for customers tobuy a product and not have to worry that it is not safe for them to eat.
  5. 5. Opportunity AnalysisFrom the validated information we conclude there’s a marketopportunity because:1. There is a proven need for this mobile app and the market isready and in need for the technology.2. There’s nothing out there developed and oriented(considering gastronomic culture and the penetration of mobileapplications) for the latin american market.3. People would be interested in the use of a mobile app thathelps them when buying.4. Latin American people are worry about buying items that cangenerate allergies.
  6. 6. Opportunity Analysis5. They dont have a tool that allows them to purchase safe.6. We are finding out more and more that there is a proactive,positive attitude in the food allergy community to collaborate inorder to bring better solutions to consumers. In this case, wefound there are present efforts in retailers (restaurants) toadapt their business offering to meet the needs of consumerssuch as the gluten-free community.7. There’s approx 124 million people in latin america whosuffers of food allergies problems.8. We find another food restrictions that we can include in ourbusiness model, like Gluten-free products, kosher, organic,simple dieting, pregnant food, and others. So allergies can be astart of a much bigger, useful and scalable application.
  7. 7. Opportunity Analysis9. There’s a necessity for the establishment of easy accesschannels between consumers and food producers to gaininformation about the processes and ingredients of foodproducts of mass consumption.10. We can infer that almost all of the market in latin america in2015 will have access to mobile phone or web-basedapplications, so our app is developing relevant.11. Health will be a big global issue in the coming years.
  8. 8. Opportunity AnalysisWe need to create the need for everyone in the valuechain, from retailer to manufacturers, to get on board andprovide homogeneous availability of information. Thisseems like a gargantuan task, but as we have seen itsbeing done around the world with increasing success.We understand that we face a chicken-and-egg situationhere, since we wont get the users if we dont have thecompanies, and the companies wont come if we donthave a strong user base. The solution to this I think willcome from partnering with networks such as this, leading,
  9. 9. PrototypeThis is a prototype application screen,which can scan bar codes of foodproducts.The application then displaysinformation about the product and if ithas ingredients that may cause allergyto the person, who entering to theallergo app on a first instance foodsthat cause allergies.