CMX (Connected Mobile Experience) for Higher Education

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CMX is the platform to deliver Next Generation Customised Learning Solutions.

In the next 5 years the education delivery system will change more than it has in the last 30 years.
Majority of people on the planet will have multiple devices.
1) Mobility is a given for the current generation of students.
2) However, this extends far beyond basic connectivity.
3) Learning itself is becoming mobile: Today’s students have grown up with social networking tools and expect the same degree of interactions on campus and in their classes.
4) Video is creating new opportunities to expand access to education while maintaining the person-to-person interactivity and an high quality asynchronous education.

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CMX (Connected Mobile Experience) for Higher Education

  1. 1. Cisco ConfidentialC97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. 1 Connected Constituents CMX for Higher Ed Wi-Fi Platform For Location-Based Services Masi Matteo Sales Specialist Mobilty Follow-me on @masimatteo mamasi@cisco.com
  2. 2. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Market Overview Solution Overview Technology Overview Customer Case Studies
  3. 3. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Mobility Increase Driving Wi-Fi Organizations Looking to Monetize Wi-Fi Wi-Fi as a Platform to Deliver Services More than 10 billion by 20171 1Cisco 2013 Visual Networking Index (VNI) Report
  4. 4. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 In the next 5 YEARS the education delivery system will change more than it has in the last 30YEARS
  5. 5. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Students Learn, Live, and Play on Their Mobile Devices
  6. 6. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 The Wi-Fi Alliance Found That: 90% 70% 70%+ would rather go without their daily Starbucks than their Wi-Fi would rather give up chocolate rather than give up Wi-Fi of 17-29 year olds agreed it would impossible to maintain relationships without Wi-Fi
  7. 7. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 New Solutions Are Needed to Support Growing Trends MOBILE SOCIAL VISUAL VIRTUAL Rich, Secure Collaboration from Any Device, Any Location Learning Networks to Locate, Connect, And Engage High-quality Video Available Everywhere; Real-time and Offline Hosted Applications, Voice, and Video Interaction With VDI Economics
  8. 8. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Gartner, Inc., The 2012 Gartner Higher Education CIO Agenda Survey Cut: A Look at Industry Characteristics and Learning Opportunities, Jan- Martin Lowendahl, June 15, 2012
  9. 9. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Enrich Constituent Experience Effective, Site-wide Communication Wi-Fi as a Platform to Deliver Services
  11. 11. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Detecting and Locating Devices to Provide: Enhanced Constituent Engagement Context-Aware Marketing Opportunities On-Premises Constituent Visibility ENGAGEMENT SERVICES Increased Revenue Opportunities ANALYTICS
  12. 12. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 CONNECT CONSTITUENT PRESENCE DETECT Seamless, secure Wi-Fi on-boarding Mobile device detected Local services CONSTITUENT EXPERIENCE LOCATION ANALYTICS CONSTIITUENT ACCESS ENGAGE
  13. 13. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 • Gain insight into online, onsite, and social trends • Analyze aggregate locations, URLs, and demographics • Integration with CRM systems • Location-based or social onboarding • Automatically connect to the dedicated wireless SSID network • Wi-Fi-based navigation (indoor and outdoor) for improved experience and guided tours • Site-wide messaging (i.e. safety and security) notifications through browser INDOOR GPS LOCATION-SPECIFIC ON-BOARDING TARGETED MESSAGING SYSTEM INTEGRATION ANALYTICS Unlocking Unprecedented Business Value
  14. 14. Cisco Confidential 14C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  15. 15. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Visibility | Control | Optimization | Security One Policy One Management One Network Network Element Layer UNIFIED ACCESS Solution Architecture Guest Access Device- Based Services Location- Enabled Apps Onsite and Offsite Analytics Social Analytics Marketing Tools Ads and Offers Mobile Application Services Browser- Based Services … CISCO AND ECOSYSTEM PARTNERS’ APPS AND SERVICES Mobile Network Services API SOAP/XML REST SDK Presence Service Discovery Location Engine Wireless Security Analytics Engine Application Engine MOBILE SERVICES
  16. 16. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Solution Components Cisco Advanced Services CISCO UNIFIED ACCESS™ Application Visibility and Control | Cisco TrustSec® | Controller-Enabled wIPS Converged Access Switches 802.11ac-Enabled Wireless Cisco Prime™ Infrastructure Cisco Identity Services Engine (ISE) Cisco® Mobility Services Engine (MSE) Base Location License Wireless Intrusion Prevention System (wIPS) License CMX License MOBILE SERVICES CISCO APPS AND SERVICES CMX Connect CMX App Engage CMX Onsite Analytics CMX Online Analytics CMX Social Analytics CMX Browser Engage CMX Dashboard CMX Device Engage ...
  17. 17. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 MSE provides representational state transfer (REST) APIs for location-enabled application development Choose a Physical Appliance or a Virtual Appliance Both platforms support Base Location, Connected Mobile Experiences (CMX), and wIPS Cisco® MSE Virtual Appliance tracks up to 50,000 devices Cisco 3355 MSE tracks up to 25,000 devices Cisco Mobility Services Engine
  18. 18. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Pull model: XML or JSON, based on the requesting client Broad range of use cases – apps, analytics, equipment tracking, etc. Exposes current and historical location information for tracked devices Mobility Services API with support for SOAP/XMP and REST (new!) Push model: XML, JSON, and protocol buffer formats Can be streamed over HTTP, HTTPs, or TCP
  19. 19. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Better Engagement Through Infrastructure Data Abstraction Broadhop Singleligits Qualcomm Broadcom Mazemap frontporch Retailnext Nomi Euclid Sita Facebook GreenTomato Connexient Point Inside Phunware Aisle411 Aisle411 Shopkick Solomo Joingo Frontporch Phunware Joingo Shopkick Solomo Guest Access Device- Based Services Browser- Based Services Location- Enabled Apps Onsite and Online Analytics Social Analytics Marketing Tools Ads and Offers Cisco and Ecosystem Partners’ Apps and Services
  20. 20. Cisco Confidential 20C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  21. 21. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 WEB REGISTRATION • Location-specific portal page • ID capture, terms of use • Easy on-boarding WEB AUTHENTICATION (future release) • Location-specific portal page • Integrates with customer relationship management (CRM) • Support for Hotspot Release 2.0 SOCIAL MEDIA AUTHENTICATION • Simplifies user login • Facebook, LinkedIn, and Google+ support • Social analytics Cisco Connected Mobile Experiences Captive Portal for Mobile Registration and On-Boarding to the Wi-Fi Network CONNECT
  22. 22. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Welcome to the Starlight Hotel and Resort Guest ID Property By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include: San Francisco Terms and Conditions: I agree to the Terms and Conditions Guest PortalStarlight Customizable logos, header and footer, registration fields, and terms and conditions
  23. 23. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Guest Portal Can direct users to landing page, advertisements, or videos once they connect
  24. 24. Cisco Confidential 24C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  25. 25. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 APP ENGAGE • Location-aware app personalizes experience • Rich API enables ecosystem partners to customize apps DEVICE ENGAGE • Devices with location- aware Wi-Fi chipsets automatically discover nearby services BROWSER ENGAGE • Web-based targeted communication with measurable impact • Customizable menus, banners, and services Cisco Connected Mobile Experiences Engaging with Customers via Different Media Engage
  26. 26. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 Providing Unprecedented User Engagement as Well as Analytics Screen shot from Connexient Indoor GPS and directions integrated into app Location-based messaging Location analytics Ability to provide additional customer services Scenario Details Improved visitor satisfaction Fewer late appointments Increased incremental revenue Greater insight into customer flow and dwell times Business Benefits
  27. 27. Cisco Confidential 27C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  28. 28. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 Devices with location-aware Wi-Fi chipsets discover local services Automatically show local services to in-range mobile users
  29. 29. Cisco Confidential 29C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  30. 30. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 ONSITE • How, where, and when users are moving in a venue ONLINE • Top visited websites • Browser campaign adoption • Parse results SOCIAL • Facebook support • Demographics data from users who “check in” Cisco Connected Mobile Experiences Understanding Customers and Increasing Efficiencies with Analytics Analyze
  31. 31. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Dashboard summary of campaign adoption
  32. 32. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32 Customizable menu items, banners, and icons
  33. 33. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 Campaign management with customizable appearance
  34. 34. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 Number of Devices per Zone How Long Were People in the Venue? Before/After Zones
  35. 35. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 Cisco MSE Location Engine Analytics Engine (Physical or Virtual) Mobile Users Cisco Access Points Cisco WLAN Controller (Physical or Virtual) Analytics UI
  36. 36. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 • Top domains visited in venue • Aggregate view • Browser Engage campaign adoption • Number of banner ad click-throughs by date
  37. 37. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 • Top devices used in venue • Top operating systems used in venue
  38. 38. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38 08/24/2013 – 08/26/2013 • Facebook Insights offers views with demographic information for those who have checked in to the venue • Used for profiling customer base
  39. 39. Cisco Confidential 39C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  40. 40. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40 Cisco Unified Access™ infrastructure detects presence and prompts users to authenticate End users authenticate on the wireless network and check in to the location using their Facebook credentials Facebook End users receive venue information on the venue’s Facebook Mobile page Facebook ANALYTICS - Demographic Information Facebook CONNECTDETECT ENGAGE
  41. 41. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41 60%: Women, 25 to 35, married Most visited department: Shoes NEW 60%: Visit frequently 12:30 to 2:30 p.m.: Peak time when customers shop 70%: Like high-fashion magazines Actionable Information About Your Environment CUSTOMER PROFILEFacebook
  42. 42. Cisco Confidential 42C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  43. 43. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43 ANALYTICSDATA Controller (Virtual/Physical) MSE (Virtual/Physical) Analytics UI LOCATION DATA DEVICE-BASED DISCOVERY APPLICATION DATA Mobile Application Server Depending on Application Layer Access Points
  44. 44. Cisco Confidential 44C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  45. 45. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45 Higher Education Transforming User Experience with Personalized Wi-Fi Services • Pre-Authentication: Network Services Discovery on the Device 3G
  46. 46. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46 • Service Discovery Pre-Authentication Local Services Higher Education Transforming User Experience with Personalized Wi-Fi Services
  47. 47. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47 • Seamless Handoff from 3G/4G to Wi-Fi Download App Local Services Higher Education Transforming User Experience with Personalized Wi-Fi Services
  48. 48. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 • Application Downloaded 50% DOWNLOAD COMPLETE Higher Education Transforming User Experience with Personalized Wi-Fi Services
  49. 49. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49 Campus Map Registration Bus Schedules Records Event Calendar Featured Search Map SocialDining Hall Higher Education Transforming User Experience with Personalized Wi-Fi Services
  50. 50. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50 • Navigation Integrated into Student App Featured Search Map SocialDiningi Hall Campus Map Registration Bus Schedules Records Event Calendar Higher Education Transforming User Experience with Personalized Wi-Fi Services
  51. 51. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 51 • Personalized Tour Guide Welcome Campus Map Would you like help finding a facility? Search No, Thanks Yes, please search for: Lab216b Higher Education Transforming User Experience with Personalized Wi-Fi Services
  52. 52. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52 • Turn-by-Turn Navigation based on Location Welcome Campus Map Would you like help finding a facility? Search No, Thanks Yes, please search for: Lab216b Higher Education Transforming User Experience with Personalized Wi-Fi Services
  53. 53. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53 • Augmented Reality with Location- Specific Updates Welcome Campus Map Higher Education Transforming User Experience with Personalized Wi-Fi Services
  54. 54. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54 • Turn by Turn navigation based on Location Welcome Campus Map Would you like help finding a facility? Higher Education Transforming User Experience with Personalized Wi-Fi Services
  55. 55. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55 Would you like help finding a facility? Search No Thanks Yes, please search for: Lab216b Would you like to check for availability? Yes , Please No, Thanks 1000 1100 1200 0100 0200 0300 N/A AVAILABLE Add to Calendar Welcome Campus Map • Integration with App features Higher Education Transforming User Experience with Personalized Wi-Fi Services
  56. 56. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56 Would you like help finding a facility? Search No Thanks Yes, please search for: Lab216b Would you like to check for availability? Yes , Please No, Thanks 1000 1100 1200 0100 0200 0300 N/A SUCCESSFULLY BOOKED! Welcome Campus Map • Integration with App features Higher Education Transforming User Experience with Personalized Wi-Fi Services
  57. 57. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57 3G Higher Education Transforming User Experience with Personalized Wi-Fi Services
  58. 58. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 58 • Browser-Based Communications 3G Spring Registration Ends in 2 days! REGISTER NOW x Higher Education Transforming User Experience with Personalized Wi-Fi Services
  59. 59. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 59 Registration Login User Name Password Submit 3G http://registration.northernu... NU Regist… • Anytime Communication with Constituents Higher Education Transforming User Experience with Personalized Wi-Fi Services
  60. 60. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 60 • Location Analytics: Typical Paths Higher Education Increasing Efficiencies Through Wi-Fi-based Location Analytics
  61. 61. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 61 • Location Analytics: Dwell Time Peak Times Visits Distribution Status of Devices #ofDevices Time of Day #ofDevices Visits #ofDevices Date/Time Higher Education Increasing Efficiencies Through Wi-Fi-based Location Analytics
  62. 62. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62 • Location Analytics: Density Higher Education Increasing Efficiencies Through Wi-Fi-based Location Analytics
  63. 63. Cisco Confidential 63C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  64. 64. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 64 Detection and mitigation of security penetration and DoS attacks • CMX Analytics • CMX Connect • CMX Engage • CMX for Facebook Wi-Fi • Advanced spectrum • Location tracking for rogues, interferers, Wi-Fi clients, and tags • Mobility Services API BASE LOCATION LICENSE Connected Mobile Experiences License wIPS License
  65. 65. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65 Increased Revenue Opportunities Increased satisfaction and loyalty with relevant mobile communication Attribute-based (time, location, profile, etc.) mobile notification capabilities Real-time and historical insight into movements and patterns On-Premise Visibility Context-Aware Marketing Opportunities Enhanced Engagement
  66. 66. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66 • Create an end-to-end application platform to support your initiative • Engage customers better to fuel new revenue streams • Deliver real-time context- and location-aware services and analytics How Will Services for CMX Benefit Me? • Develop an intelligent application infrastructure strategy • Validate LOB use cases and define requirements Where Do I Start? • Application and platform design and development solutions from Cisco and partners • Testing and validation services • Proof of concept and pilot How Do I Manage CMX Application Development? • Optimization services for mobility • Global technical support • Application and platform term license subscription and support from Advanced Services How Do I Manage and Operate After Implementation?
  67. 67. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67 Visit www.cisco.com/go/cmx Or www.cisco.com/go/highered Or Contact your Cisco partner or account manager
  68. 68. Thank you.
  69. 69. Cisco Confidential 69C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.
  70. 70. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 70 • Physical security • Vulnerability assessment and alerts • 802.11i with Advanced Encryption Standard (AES) and Management Frame Protection (MFP) Step 1 Best Practices
  71. 71. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 71 Step 2 • Locate and classify rogues • Contain with spectrum-efficient deauthorization mechanism • Mitigate with Switch Port Tracing (SPT) Detect, Locate, and Mitigate Rogues
  72. 72. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 72 Step 3 • Detect denial-of-service (DoS) and security penetration attacks • Detect and mitigate interferers • Capture, analyze, and report Detect Network and Client Threats
  73. 73. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 73 Discover and assess security problems before they affect the network. Perform proactive configuration auditing and performance monitoring. Save money with accurate, customizable event classification and escalation. Keep the network safe with rogue detection and mitigation.
  74. 74. C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 74 Apply comprehensive over-the-air attack detection. Get the big picture with security event reporting, including Payment Card Industry (PCI) reports. Scale and grow your solution to meet changing needs. Track issues with advanced forensics.

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