Robin Wight - Social Media '09 (a mashup* event)

The Future's Bright, The Future's Social Robin Wight, President, Engine

Brands only exist because they help consumers make buying decisions without using too much brain power

Your brain doesn’t like changing its mind

R R L L a) INITIAL b) PRACTICED Practised tasks are easier for the brain to do than novel tasks Source: The Executive Brain Frontal Lobes & the Civilised Mind – Elkhonon Goldberg

What car did people think the yuppie drove? 33% 27% 19% 9%

Attitude Change Behaviour Change Behaviour Change ? Attitude Change 

The mind changer:

The Future's Bright, The Future's Social Robin Wight President, Engine

Completing the story online can double the effectiveness of communication

The end of destination web Visits to brand websites are declining as social media takes hold Source: Google Analytics

The Future's Bright, The Future's Social Robin Wight President, Engine

Robin Wight - Social Media '09 (a mashup* event)

by mashup* Event on Nov 18, 2009

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Robin Wight - Social Media ’09 (a mashup* event) — Presentation Transcript