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Mat Morrison The Good, Bad & Ugly of Social Media
Double-click to edit
 
 
 
Chatêau  Yquem d’
 
 
£50
 
Market Norms
Social Norms
ROI Price Volume
Honour Loyalty Bravery Fairness Friendliness Sacrifice Generosity
Market Norms vs Social Norms
Value vs Values
 
What is a brand?
A brand is what its customers define it as. Simple. @jedhallam
Brand is... the sum of what others see and say of you. @clairatwaves
A brand is a person’s gut feeling about a product, service or organization. @martyneumeier
Passive Perception
Product + Perception
Brands are  a guarantee of quality
 
 
Product + Promise
 
 
 
 
Brands replace  personal relationships
Product + Personality
 
Market Norms vs Social Norms
 
It’s just a business relationship
Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compar...
 
One person is not the brand
 
 
Promises we can’t keep?
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Mat Morrison - Social Media '09 (a mashup* event)

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Mat Morrison
The Good, Bad & Ugly of Social Media
Social Media '09
a mashup* event
mashupevent.com

Published in: Business, Technology
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Transcript of "Mat Morrison - Social Media '09 (a mashup* event)"

  1. 1. Mat Morrison The Good, Bad & Ugly of Social Media
  2. 2. Double-click to edit
  3. 6. Chatêau Yquem d’
  4. 9. £50
  5. 11. Market Norms
  6. 12. Social Norms
  7. 13. ROI Price Volume
  8. 14. Honour Loyalty Bravery Fairness Friendliness Sacrifice Generosity
  9. 15. Market Norms vs Social Norms
  10. 16. Value vs Values
  11. 18. What is a brand?
  12. 19. A brand is what its customers define it as. Simple. @jedhallam
  13. 20. Brand is... the sum of what others see and say of you. @clairatwaves
  14. 21. A brand is a person’s gut feeling about a product, service or organization. @martyneumeier
  15. 22. Passive Perception
  16. 23. Product + Perception
  17. 24. Brands are a guarantee of quality
  18. 27. Product + Promise
  19. 32. Brands replace personal relationships
  20. 33. Product + Personality
  21. 35. Market Norms vs Social Norms
  22. 37. It’s just a business relationship
  23. 38. Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything. http://whocallsme.com/Phone-Number.aspx/08456850048/7
  24. 40. One person is not the brand
  25. 43. Promises we can’t keep?
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