Mat Morrison - Social Media '09 (a mashup* event)

Mat Morrison The Good, Bad & Ugly of Social Media

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Chatêau Yquem d’

Market Norms

Social Norms

ROI Price Volume

Honour Loyalty Bravery Fairness Friendliness Sacrifice Generosity

Market Norms vs Social Norms

Value vs Values

What is a brand?

A brand is what its customers define it as. Simple. @jedhallam

Brand is... the sum of what others see and say of you. @clairatwaves

A brand is a person’s gut feeling about a product, service or organization. @martyneumeier

Passive Perception

Product + Perception

Brands are a guarantee of quality

Product + Promise

Brands replace personal relationships

Product + Personality

Market Norms vs Social Norms

It’s just a business relationship

Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything. http://whocallsme.com/Phone-Number.aspx/08456850048/7

One person is not the brand

Promises we can’t keep?

Mat Morrison - Social Media '09 (a mashup* event)

by mashup* Event on Nov 18, 2009

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Mat Morrison - Social Media ’09 (a mashup* event) — Presentation Transcript