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Jonathan Akwue - Social Media '09 (a mashup* event)

by mashup* Event on Nov 18, 2009

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Jonathan Akwue

Jonathan Akwue
Social Media in Government
Social Media '09
a mashup* event
mashupevent.com

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Jonathan Akwue - Social Media ’09 (a mashup* event) — Presentation Transcript

Social Media in Government Jonathan Akwue
. Parts of the UK Government actually ‘get’ Social Media
. Using social media to deliver services to parents…
. The traditional way of finding help…
. … but the world has changed
So we launched an Innovation Fund…
… with some familiar names
… and some new ones
2.4 million parents reached 74% had never accessed parent support before Did it work? 72% of Dad’s were new users
Not everything worked… The pilot SMS services did not prove to be popular with parents
… but we’re learning all the time
… using old and new media
. Any Questions?