"Apps - What's your Strategy?" 28th Jan '10

mashup* Event
Apps – What’s your Strategy?

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Introduction Simon Grice Program

Program Speakers Jon Moore Gerd Leonhard Charles Weir Panel Taron Maberry Mark Curtis + above Moderator Vikki Chowney

Future events Feb 25th - Being-Local (afternoon) - Location (evening)

Speakers

Simon Grice

Apps
What’s your strategy ?

Jon Moore

So – you want an app?

Who am I? Good question…
I’m a product guy - consumer
I’m charged with 1-3 yr strategy
I have P&Ls
Worked at ‘big’ media & start-ups
I’m wrong about stuff too

Lesson 1: Nail your objectives
the good guys:
have some (!!) and make them count
set stretch goals – be ambitious
and - understand the challenges
(16 / 100,000+ = wow ….)
the rest:
“ my MD wants something shiny…”

Lesson 2: Who’s your audience?
the good guys:
know your target audience - exactly
develop a water-tight business case
test, test, test, test ……………
the rest:
“ if we just launch they will come”

Lesson 3: Delight them!
the good guys:
‘ great’ is 1000x better than ‘good’
“ would I use it? Honestly?”
top products = blood, sweat & tears
the rest:
“ just get it done … being there is better than not”

remember:
there’s too much crap
(thanks … oh & trust no-one except the data!)

Charles Weir

Gerd Leonhard

Vikki Chowney

iDox The world’s most convenient filing system
Paul Lancefield
Broadsight

Whatever Happened To The Paperless Office?
Too big
Too difficult to integrate
Too inconvenient
For the most part - outside of the corporate arena - forgotten

The Paperless Office Lives
Now we have all the elements required for the truly effective and ubiquitous mobile paperless office
Phone replaces the scanner
3G allows fast transmission to cloud storage
iDox app supports really fast scanning, OCR and filing of a document all via the iPhone
Captured documents are stored locally and mirrored remotely

Seeking
A channel partner who will market and promote the application in exchange for a share of the revenue
Identify synergies between our technology ecosystem and others
Business from anyone who would like to integrate our technology into their own systems

The Retroscope

Device Anywhere

Handmark

Neotribe

Artful

“ A lovely way to pass the time” Bill Thompson, of BBC Digital Planet art ful PHOTOGRAPHY

Search for “Artful” on the App Store elastikmobile.com

"Apps - What's your Strategy?" 28th Jan '10

by mashup* Event on Feb 02, 2010

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"Apps - What’s your Strategy?" 28th Jan ’10 — Presentation Transcript