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Slides shown at this event whose aim was to help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy.
- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?
mashup* is brought together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.