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Andrew Grill - Social Media '09 (a mashup* event)

by mashup* Event on Nov 18, 2009

360 views

Andrew Grill

Andrew Grill
Engagement in the Real World
Social Media '09
a mashup* event
mashupevent.com

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Andrew Grill - Social Media ’09 (a mashup* event) — Presentation Transcript

@andrewgrill LondonCalling.mobi Engagement in the real world
Why are we here?
- Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
- Operations delivers.
- Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublack
4 rules
- Listen
- Learn
- Engage
- Integrate
bit.ly/4rules
Listen Listen
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate
@andrewgrill LondonCalling.mobi [email_address]