Wrong confirmation ID

Email
Favorite
Favorited ×
Download
Embed
Private Content
Copy and paste this code into your blog or website Copy Customize… Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Tweet

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Andrew Gerrard - Social Media '09 (a mashup* event)

by mashup* Event on Nov 18, 2009

431 views

Andrew Gerrard

Andrew Gerrard
The Social Company Culture
Social Media '09
a mashup* event
mashupevent.com

Accessibility

View text version

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

File a copyright complaint

Statistics

Favorites: 0
Downloads: 2
Comments: 0
Embed Views: 0
Views on SlideShare: 431
Total Views: 431

Water CoolerCanteenSocial clubWorks outingDrink after work on a Fri.
Online is the new workplaceIn a knowledge-based economy everybody uses the internetEverybody is using social networks
Work/Play ?Bit of a shock in the corporate environmentDo you know what employees get up to at workYes - researching, emailing, writing,Also booking their holiday, checking out the address of a restaurant, updating their FB, looking at some photos from last Sat. Night on Flickr.
Social organisationEssential for businessEssential for the brand and for communicationsEssential for engagementCustomers, Partners, vendors suppliersNot just essential for the marketing dept. ButEssential for the WHOLE org.Everybody is now the marketing departmentBUT Balanced between freedom and corporate responsibility
Social cultureFind the internal evangelistsIdentify the hotspots – individuals, departments, divisionsLook vertically AND horizontally for shared common interestTest them
Get itBuild internallyPoliciesGuidelinesProcessesPlatformsProvide time & spaceLet employees feel a part of the org. – own a little bit of the brandGrow from within
http://socialmediagovernance.com
Maintain a balance
Success in social media is not about the technology. It’s not about devices, gadgets and gizmos or this channel or that route to market.These things are all just enablersIt’s what your company does“Technology can only ever serve as a bridge, never as a destination” – Lord Puttnam, IAB Engage, 2005

Andrew Gerrard - Social Media ’09 (a mashup* event) — Presentation Transcript

The Social Company Culture
Andrew Gerrard
12th November 2009
@andrewgerrard
linkedin.com/in/agerrard
@ andrew@d-marketing.co.uk
You are social
“I knew a kid like you once.
Arrogant. Cocksure. Thought he didn’t need to join a social network. Then one day he just...
stopped existing.”
Thank youhttp://www.slideshare.net/agerrard
Andrew Gerrard
12th November 2009
@andrewgerrard
linkedin.com/in/agerrard
@ andrew@d-marketing.co.uk