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Google 2012 Overview

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If you still think a google+ page is something for tomorrow, I hope I can persuade you otherwise. Online Marketing and SEO are now very much social

If you still think a google+ page is something for tomorrow, I hope I can persuade you otherwise. Online Marketing and SEO are now very much social

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  • 1. A teenager – with ambition and vision
  • 2. 60 Secs Synopsis on Google1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012
  • 3. 60 Secs Synopsis on Google 1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012Google launches its SearchEngine with its super cleaninterface in contrast to thehome page ofYahoo, MSN, AOL etc. It’salgorithm, based on content& links returns resultsrelevant to users’ searchqueries. It runs ahead of thepack in terms of marketshare and value addedproduct offerings.
  • 4. 60 Secs Synopsis on Google 1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012Google launches its Search Google competition changesEngine with its super clean from fellow search enginesinterface in contrast to the as Facebook, LinkedIn andhome page of Yahoo, MSN, Twitter appear. Google stillAOL etc. It’s algorithm, maintains its market sharebased on content & links as a search engine andreturns results relevant to advertising spend whilstusers’ search queries. It continuing to expand itsruns ahead of the pack in product offerings. 2005, theterms of market share and first personalised searchvalue added product results appear. Byofferings. 2007, personalised results are standard, presenting information in a new way to its users.
  • 5. 60 Secs Synopsis on Google 1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012Google launches its Search Google competition changes The search results changeEngine with its super clean from fellow search engines altogether with theinterface in contrast to the as Facebook, LinkedIn and introduction of Universalhome page of Yahoo, MSN, Twitter appear. Google still Results in July 09, followedAOL etc. It’s algorithm, maintains its market share by social results in Oct 09based on content & links as a search engine and and by Dec 09 you arereturns results relevant to advertising spend whilst opted-in to personalisedusers’ search queries. It continuing to expand its results by default. Inruns ahead of the pack in product offerings. 2005, the 2010, speed played its roleterms of market share and first personalised search with Google introducing thevalue added product results appear. By Caffeine update, taking moreofferings. 2007, personalised results notice of page load times are standard, presenting and introducing Google information in a new way to Instant. its users.
  • 6. 60 Secs Synopsis on Google 1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012Google launches its Search Google competition changes The search results change By 2011, the updates areEngine with its super clean from fellow search engines altogether with the getting more diverse, withinterface in contrast to the as Facebook, LinkedIn and introduction of Universal content algorithms andhome page of Yahoo, MSN, Twitter appear. Google still Results in July 09, followed Adsense updates affectingAOL etc. It’s algorithm, maintains its market share by social results in Oct 09 affiliates hardest. Encryptedbased on content & links as a search engine and and by Dec 09 you are search results for usersreturns results relevant to advertising spend whilst opted-in to personalised signed into Google & theusers’ search queries. It continuing to expand its results by default. In 2010, appearance of Google+runs ahead of the pack in product offerings. 2005, the speed played its role with people in the search results.terms of market share and first personalised search Google introducing the In January 2012, the trendvalue added product results appear. By 2007, Caffeine update, taking more for personalisation continuesofferings. personalised results are notice of page load times with the launch of “Search standard, presenting and introducing Google Plus Your World” offering information in a new way to Instant. completely personalised its users. results. Google continues on its mission for a simple and unified experience for the user across social and searched content with the Google profile getting more and more attention.
  • 7. W hy d o t h e y wa nt to go d o w n t h i s ro u te ? Google wants to find its personas – when a user searches using 2 or 3 wwords, how does it know exactly what they want – figuring this out will keep them ahead of the game in terms of their users and advertisers It doesn’t have the insights of Facebook or the business connections of LinkedIn or the mass updates of Twitter
  • 8. So what is Google’s game plan?Being a simple and intuitive experience across its productsand services with and keeping the information it provides relevant to its users Google sums up its efforts as – “Making the web a better place”
  • 9. How is it going about it? Home Photos Profile Circles GamesIt underlies all of Google now, from search to chat tomaps to YouTube. Its even on the sacrosanct frontpage of Google itself. But what is it?
  • 10. My Google +PageIt puts people, places and things into Web search in a more meaningful way by creatinga full profile for them, instead of just robotically ranking their Web pages.It gives the people behind these profiles more control over how they appear in search.by indexing intentional interactions instead of just hyperlinks, Google hopes to make itssearch results more meaningful, useful and targeted, and thus more profitable.
  • 11. Google +Grouping people into circles is like grouping all your social networks into one place.You can post private stuff to Friends (i.e. people youd usually have on Facebook),public stuff to Followers (i.e. Twitter people) and professional stuff to business folk(i.e. LinkedIn people). I think that is one of the huge benefit Google+
  • 12. Google +And there are a few advantages to setting one of these up:If you connect your website to Google through a Google+ badge or icon, your Google+activities and page start to appear in the search results but what does that mean?
  • 13. Google + . Can you See this?I shared this in business mode and anyone keen to see what/who is behindthis is encouraged to click through to find out – and hopefully connect
  • 14. Google +Hangouts:Under each Google + update there are clickable links to comment – hangout- shareHangouts look like an amazing way to broadcast in real time. Allowing up to 10Google+ users to get together online together after installing a simple Voice & Videoplugin on your computer.For your business, you could have customers join you for a session on yourlatest product launch or a “how to” conference call / live chat session.I read somewhere that the leader in the Hangout will be able to share screens soon,But sharing it what it is all about – how far can you reach online
  • 15. Google +The interesting bit is that once you’ve +1d a page or added a business/person toyour circles you can broadcast to them as your company. You can also, byorganising them in circles speak to the right people at the right time withmessages that should be of interest to them.When a user adds you, you can engage with them as your business not just asYourself.And because Google + content is interrelated with the search results, it brings searchand social together. When you +1 something, it reaches all your Google+ users,but also everyone who uses Google (100m users / 68% market) that is connectedto them in some way.Future Example:You are in Glasgow and fancy an Indian Curry but are not sure which restaurantto go to. On your mobile, you search for “good Indian restaurant Glasgow” –the restaurant your connection enjoyed & shared will be mentioned in a“Mash-Marketing shared this” type link under the restaurant website and the moreconnections a business has the more likely it is to show up in the SERPsbecause of these type of links in future
  • 16. Google +Direct ConnectTo promote Google+ page further, Google allows you to search +brandname andautomatically add their Google+ pages to your circles -
  • 17. ConclusionIf we rushed to social media fearing that we would be left behind if we didn’t,.then it probably explains the phenomenal rise of Google+ with its 100m users.Because of Google’s dominance in the search game, incorporating yourbusiness into the search results in a number of ways is essential and social nowincludes a Google profile and business page. It is too big an opportunity to miss.Google+ allows you to build relationships with users, engage with them in real timethrough very targeted messages, use video chat and even forums to breaknews and/or get to know people better. It is about getting to know people as wellas engaging with people you already know and being able to keep them apart.In future, just as we are networking online, we will engage in greater geographicdistances with users we have discovered online – as clients, partners, virtual friendsWeaving Identity and sharing into all their products is Google’s aim and it willultimately transform the way we use the internet one step further than the socialplatforms have already managed to do.