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Social media vs electronic media


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Presentation by Online Journalism student of UMT . May, 2013

Presentation by Online Journalism student of UMT . May, 2013

Published in: Technology, Business

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  • 3. SOCIAL MEDIASocial media refers to the means of interactionsamong people in which they create, share, andexchange information and ideas in virtualcommunities and networks. Furthermore, socialmedia depend on mobile and web-basedtechnologies to create highly interactive platformsthrough which individuals and communities share,co-create , discuss, and modify user-generatedcontent. Geocities, created in 1994, was one of thefirst social media sites. The concept was for users tocreate their own websites, characterized by one ofsix "cities" that were known for certaincharacteristics.
  • 4. ClassifiCation of soCialMediaSocial media technologies take on many different forms.including magazines, Internet forums, weblogs, socialblogs, micro blogging, wikis, social networks, podcasts,photographs or pictures, video, rating and socialbookmarking. Technologies include: blogs, picture-sharing,blogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few.However, the boundaries between the different typeshave been increasingly blurred. For example, Shi, Rue andWinston (2013) argues that Twitter, as a combination ofbroadcasting service and social network, is better to beclassified as a "social broadcasting technology."
  • 5. Classification of Social MediaThere are 6 types of social media.1. Social Networks - Services that allow you to connect with otherpeople of similar interests and background. Usually they consist of aprofile, various ways to interact with other users, ability to setupgroups, etc. The most popular are Facebook and LinkedIn.2. Bookmarking Sites - Services that allow you to save, organize andmanage links to various websites and resources around the internet.Most allow you to “tag” your links to make them easy to search andshare. The most popular are Delicious and StumbleUpon.3. Social News - Services that allow people to post various newsitems or links to outside articles and then allows it’s users to”vote”on the items. The voting is the core social aspect as the items thatget the most votes are displayed the most prominently. Thecommunity decides which news items get seen by more people.The most popular are Digg and Reddit.
  • 6. Classification of Social Media4. Media Sharing - Services that allow you to upload and sharevarious media such as pictures and video. Most services haveadditional social features such as profiles, commenting, etc. Themost popular are YouTube and Flickr.5. Micro-blogging - Services that focus on short updates that arepushed out to anyone subscribed to receive the updates. Themost popular is Twitter.6. Blog Comments and Forums - Online forums allow membersto hold conversations by posting messages. Blog comments aresimilar except they are attached to blogs and usually thediscussion centers around the topic of the blog post. There areMANY popular blogs and forums.
  • 7. Classification of Social MediaKeep in mind that, while these are the 6 different typesof social media, there can be overlap among thevarious services. For instance, Facebook has micro-blogging features with their “status update”. Also,Flickr and YouTube have comment systems similar tothat of blogs.Social media technologies take on many different formsincluding magazines, Internet forums, weblogs, socialblogs, micro blogging, wikis, social networks, podcasts,photographs or pictures, video, rating and socialbookmarking. When social media is used incombination with mobile devices it is called mobilesocial media.
  • 8. Mobile social MediaWhen social media is used in combination withmobile devices it is called mobile social media.Social media is a group of mobile marketingapplications that allow the creation and exchangeof user-generated content. Due to the fact thatmobile social media runs on mobile devices, itdifferentiates from traditional social media as itincorporates new factors such as the currentlocation of the user (location-sensitivity) or thetime delay between sending and receivingmessages(time-sensitivity).
  • 9. elecTRoNic Media
  • 10. ElEctronic mEdiaElectronic media are media that use electronics orelectromechanical energy for the end-user (audience)to access the content. The primary electronic mediasources familiar to the general public are betterknown as video recordings, audio recordings,multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in theform of digital media. However, electronic media maybe in either analog or digital format... Any equipmentused in the electronic communication process (e.g.television, radio, telephone, desktop computer, gameconsole, handheld device) may also be consideredelectronic media.
  • 11. Electronic mediaElectronic media devices have found their wayinto all parts of modern life. The term isrelevant to media ecology for studying itsimpact compared to printed media andbroadening the scope of understanding mediabeyond a simplistic aspect of media such asone delivery platform (e.g. the World WideWeb) aside from many other options. The termis also relevant to professional careerdevelopment regarding related skill sets.
  • 12. THANK YOU