The art of app discovery
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The art of app discovery

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The art of app discovery The art of app discovery Presentation Transcript

  • ART OF APP @KEVINMRYANMOTIVITY MARKETING, INC.RethinkProbable
  • MOTIVITYSmall Agency, Big Work2MOTIVITY MARKETING, INC.
  • Brand ControlYour Message:3
  • Brand ControlMy Message:4
  • Brand ControlYour Message:5
  • Brand ControlMy Message:6
  • Discovery7
  • Discovery8
  • Discovery9
  • Discovery10
  • Discovery11
  • Discovery12
  • Discovery13
  • Discovery14
  • Discovery15
  • Discovery16
  • Discovery17
  • Discovery18
  • Discovery: soft science19• Sample: large• App Store• Referral• 3rd Party Site• App promoting App• MediaNielsen• Sample: 247• Feature (App Store)• Referral• Blog• Mobile Ad• OtherUnemployed developer in a mall
  • Discovery: what’s an APP brand to do?20Have tons ofmoney, a.k.a.media budget
  • Discovery: what’s an APP brand to do?21Practical: Engage in time honored marketing tacticsImpractical: Fantasize that people will find you andlove you
  • Discovery: what’s an APP brand to do?22Licit: Encourage engaged reviewsIllicit: Hire a review farm in BulgariaLicit: A small search or Facebook campaignIllicit: Buried treasure contest
  • MOTIVITY MARKETING, INC.YOU’RE WELCOME!2323INFO@MOTIVITYMARKETING.COM