The art of app discovery

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The art of app discovery

  1. 1. ART OF APP @KEVINMRYANMOTIVITY MARKETING, INC.RethinkProbable
  2. 2. MOTIVITYSmall Agency, Big Work2MOTIVITY MARKETING, INC.
  3. 3. Brand ControlYour Message:3
  4. 4. Brand ControlMy Message:4
  5. 5. Brand ControlYour Message:5
  6. 6. Brand ControlMy Message:6
  7. 7. Discovery7
  8. 8. Discovery8
  9. 9. Discovery9
  10. 10. Discovery10
  11. 11. Discovery11
  12. 12. Discovery12
  13. 13. Discovery13
  14. 14. Discovery14
  15. 15. Discovery15
  16. 16. Discovery16
  17. 17. Discovery17
  18. 18. Discovery18
  19. 19. Discovery: soft science19• Sample: large• App Store• Referral• 3rd Party Site• App promoting App• MediaNielsen• Sample: 247• Feature (App Store)• Referral• Blog• Mobile Ad• OtherUnemployed developer in a mall
  20. 20. Discovery: what’s an APP brand to do?20Have tons ofmoney, a.k.a.media budget
  21. 21. Discovery: what’s an APP brand to do?21Practical: Engage in time honored marketing tacticsImpractical: Fantasize that people will find you andlove you
  22. 22. Discovery: what’s an APP brand to do?22Licit: Encourage engaged reviewsIllicit: Hire a review farm in BulgariaLicit: A small search or Facebook campaignIllicit: Buried treasure contest
  23. 23. MOTIVITY MARKETING, INC.YOU’RE WELCOME!2323INFO@MOTIVITYMARKETING.COM

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