Your SlideShare is downloading. ×
Flurry simon khalaf_presentation_appnation2013ny
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Flurry simon khalaf_presentation_appnation2013ny

156
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
156
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Title case / Helvetica 24. One line only.May 2013Disruption: There’s an App for ThatSimon Khalaf, President & CEO@FlurryMobile@FlurryMobile@SimonKhalaf
  • 2. Title case / Helvetica 24. One line only.Disruption: There’s an App for ThatWorldwide in-application events measured by Flurry (Trillions)Source: Flurry Analytics, January 2009 – January 2013-0.10.20.30.40.50.60.70.80.91.01.11.21.3Jan2009Mar2009May2009Jul2009Sep2009Nov2009Jan2010Mar2010May2010Jul2010Sep2010Nov2010Jan2011Mar2011May2011Jul2011Sep2011Nov2011Jan2012Mar2012May2012Jul2012Sep2012Nov2012Jan2013TrillionsMusicGamingM&ESocialNetworkingLogistics &TravelRetail
  • 3. Title case / Helvetica 24. One line only.-20406080100120140160180Dec 2010 Dec 2011 Dec 2012Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics7016266 721689470168127Mobile ApplicationsWeb Browsing TelevisionHow Mobile Stacks Up Against TV and The WebU.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
  • 4. Title case / Helvetica 24. One line only.`BROWSER (20%)APP (80%)Games, 32%Facebook, 18%Safari, 12%Productivity, 2%Social Networking, 6%Utility, 8%News, 2%Entertainment, 8%Android Native, 4% Opera Mini, 2%Other, 6%Source: Flurry Analytics, comScore, NetMarketShareIt’s An App World. The Web Just Lives in It.Time Spent on iOS & Android Connected Devices
  • 5. Title case / Helvetica 24. One line only.024681012141618202008 2009 2010 2011 2012App Revenue Is ScalingMobile Revenue per YearBillions($)Source: eMarketer, Mary Meeker (KPCB)Virtual Goods Advertising
  • 6. Title case / Helvetica 24. One line only.U.S. display advertising and digital goods revenueFaster Revenue Ramp than The Web02468101214161996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Billions($)Source: eMarketer, Flurry, ComscoreMOBILE APPSWEB (BROWERS)
  • 7. Title case / Helvetica 24. One line only.Retail Revenue GrowthGrowth in Sales within Commerce App, 2011 to 2012Retailers with Apps Online Marketplaces257%Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)($4.2 Billion in 2012)147%($22 Billion in 2012)
  • 8. Title case / Helvetica 24. One line only.Disruption Across Multiple Industries387%268%247% 237%206% 198%107%Social Media &EntertainmentShopping Productivity Utilities Travel Gaming132%Source: Flurry Analytics Dec 2011- Dec 2012WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
  • 9. Title case / Helvetica 24. One line only.Distribution of time spent in media appsA Closer Look at Media & Entertainment AppsNetworks22%Studios20%2ndScreenApps11%Emerging Media37%Others10%Source: Flurry Analytics
  • 10. Title case / Helvetica 24. One line only.Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry0%10%20%30%40%50%60%70%5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM%ofAudienceShareTELEVISIONMEDIAAPPSMedia & Entertainment Apps Behave Like TVDaypart comparison, people 15+ using medium, U.S.
  • 11. Title case / Helvetica 24. One line only.Distribution of time spent in commerce appsThe Rise of the App & Mortar EconomySource: comScore, Flurry Analytics Dec 2012Retailers27%OnlineMarketplaces20%PurchaseAssistance17%PriceComparison14%Daily Deals13%Others9%
  • 12. Title case / Helvetica 24. One line only.Shopping Apps: Usage by GenderDistribution of Users by Age & Gender5%13%19%16%2%7%10%13%14%1%13-17 18-24 25-34 35-54 55+Age GroupSource: Flurry AnalyticsFEMALESMALES
  • 13. Title case / Helvetica 24. One line only.Shopping App Usage: Gender and DaypartHourly Usage by Gender0%1%2%3%4%5%6%7%8%9%10%5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AMSource: Flurry AnalyticsFEMALESMALES
  • 14. Title case / Helvetica 24. One line only.up to 5 min 5 min to 20 min over 20 min24%62%14%Shopping App Usage: Time Before PurchaseTime spent in apps prior to making purchaseSource: Flurry Analytics
  • 15. Title case / Helvetica 24. One line only.May 2013Thank you!@FlurryMobile@FlurryMobile@SimonKhalaf