APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
Building the Social Enterprise                (Panel)David Coleman - Collaborative StrategiesGordon Evans – Salesforce.com...
David Coleman•   Founder and managing director of    Collaborative Strategies, Inc•   Author: of 4 books on collaboration•...
Introducing Our PanelGORDON EVANS, SENIOR DIRECTOR, PRODUCTMARKETING, SALESFORCE.COMKRIS DUGGAN, CEO, BADGEVILLEANDREW KER...
Rate of Change of Tech byGenerations              ©2012 Collaborative Strategies   5
©2012 Collaborative Strategies   6
7©2012 Collaborative Strategies
8©2012 Collaborative Strategies
What is a Social Enterprise?                                             9            ©2012 Collaborative Strategies
Q1- What 3 Characteristics WouldYou Say, best define a SocialEnterprise?  • Kris    1.    2.    3.  Andrew  Gordon        ...
Emerging Workforce Needs Shift    Traditionalist                  Boomer                            Generation X          ...
Generational Differences• Seniors – “loose lips sink ships”• Boomers – e-mail and phone (1 on 1)• Gen X- IM and chat (fast...
Q2- How do You Think theRapidly Changing Workforceaffects SocEnt.• Kris• Gordon• Andrew            ©2012 Collaborative Str...
Q3- What do You See as theThree Biggest Benefits of SocEnt?• Andrew• Kris• Gordon            ©2012 Collaborative Strategie...
Changing OrganizationalStructures• Hierarchical•Fishnet•Matrix                 ©2012 Collaborative Strategies   15
Future (net)work organization                            Core group > 100 includes:                            Company Man...
Q4- How do you ThinkOrganizations are Changing Dueto Social Business? • Gordon • Andrew • Kris            ©2012 Collaborat...
Dunbar’s # =                                      number of social                                      relationships =   ...
Q5- What Role doesEngagement Play in the SocialEnterprise?• Andrew• Gordon• Kris           ©2012 Collaborative Strategies ...
What is a Crowd (and why is itimportant to business)• I have defined Goal Driven Crowd as:• “a coordinated network that dr...
Q6- How is a Crowd Different? Oris it Part of the Social Enterprise? • Kris • Gordon • Andrew             ©2012 Collaborat...
Thanks to the Panel   Thanks to the    Audience!      ©2012 Collaborative Strategies   22
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
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APPNATION IV - Building The Social Enterprise

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  • 1- Different generational age groups, because of their experiences, extend trust over the Internet in different ways.2- As PETCO moves to San Antonio and hires new talent, most of it will be from the younger generations (Gen X and Y)3- This means that phone, fax, and e-mail will not cut it as ways to collaborate.
  • RD: great slide
  • RD: Maybe better to call it something like “Goal-driven Crowd”
  • APPNATION IV - Building The Social Enterprise

    1. 1. APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
    2. 2. Building the Social Enterprise (Panel)David Coleman - Collaborative StrategiesGordon Evans – Salesforce.comKris Duggan - BadgevilleAndrew Kershaw – OracleDecember 11, 2012 (Appnation)
    3. 3. David Coleman• Founder and managing director of Collaborative Strategies, Inc• Author: of 4 books on collaboration• Speaker. blogger, article and column writer, industry analyst (Collaboration)• Industry Analyst for 25 years. Consulting and advisory services: Help end-user organizations using collaborative tools to spend less and get more.• davidc@collaborate.com davidc@collaborate.com www.collaborate.com• Monthly E-letter Twitter = @dcoleman100 Skype: ddcoleman 3 +1-650.342.9197
    4. 4. Introducing Our PanelGORDON EVANS, SENIOR DIRECTOR, PRODUCTMARKETING, SALESFORCE.COMKRIS DUGGAN, CEO, BADGEVILLEANDREW KERSHAW, SENIOR DIRECTOR, ORACLESOCIAL NETWORK, ORACLE ©2012 Collaborative Strategies 4
    5. 5. Rate of Change of Tech byGenerations ©2012 Collaborative Strategies 5
    6. 6. ©2012 Collaborative Strategies 6
    7. 7. 7©2012 Collaborative Strategies
    8. 8. 8©2012 Collaborative Strategies
    9. 9. What is a Social Enterprise? 9 ©2012 Collaborative Strategies
    10. 10. Q1- What 3 Characteristics WouldYou Say, best define a SocialEnterprise? • Kris 1. 2. 3. Andrew Gordon ©2012 Collaborative Strategies 10
    11. 11. Emerging Workforce Needs Shift Traditionalist Boomer Generation X Millennials (Gen Y) Trait: Paternalistic  Trait: Optimistic  Trait: Skepticism  Trait: Empowered Leadership Style:  Leadership Style:  Leadership Style:  Leadership Style: Top-down Consensus Competence Non-hierarchical Career: Pay dues,  Career: Competitive;  Career: Resourceful,  Career: Cutting- build legacy change agents self-manage edge vs. experience Value: Loyalty  Value: Opportunity  Value: Freedom  Value: Diversity and social responsibility Rewards: Job  Rewards: Money,  Rewards: security and title and perks Transferable  Rewards: High pay, recognition benefits, flexibility interesting work and and balance work/life balance Born 1928–1945 Born 1946–1964/5 Born 1965/6–1980 Born 1980–2000 ©2011 Collaborative Strategies 11Source: Based in part on “Meeting the Challenges of Tomorrows Workplace,” CEO Magazine, 2005
    12. 12. Generational Differences• Seniors – “loose lips sink ships”• Boomers – e-mail and phone (1 on 1)• Gen X- IM and chat (faster)• Gen Y – Work in groups, teams communities, collaboration is critical– don’t like e-mail, too slow– Chat/IM/SMS,– the Twitter Generation ©2012 Collaborative Strategies 12
    13. 13. Q2- How do You Think theRapidly Changing Workforceaffects SocEnt.• Kris• Gordon• Andrew ©2012 Collaborative Strategies 13
    14. 14. Q3- What do You See as theThree Biggest Benefits of SocEnt?• Andrew• Kris• Gordon ©2012 Collaborative Strategies 14
    15. 15. Changing OrganizationalStructures• Hierarchical•Fishnet•Matrix ©2012 Collaborative Strategies 15
    16. 16. Future (net)work organization Core group > 100 includes: Company Management R&D management Operations management Marketing Outsourced: Sales IT HR - Supply chain ©2012 Collaborative Strategies 16
    17. 17. Q4- How do you ThinkOrganizations are Changing Dueto Social Business? • Gordon • Andrew • Kris ©2012 Collaborative Strategies 17
    18. 18. Dunbar’s # = number of social relationships = 150Crowd Corollary Value = O(T*E / ATP ) Engagement drivesnetwork value Metcalfe’s Law ©2012 Collaborative Strategies
    19. 19. Q5- What Role doesEngagement Play in the SocialEnterprise?• Andrew• Gordon• Kris ©2012 Collaborative Strategies 19
    20. 20. What is a Crowd (and why is itimportant to business)• I have defined Goal Driven Crowd as:• “a coordinated network that drives an outcome, task or goal which has business value” 20 ©20012 Collaborative Strategies
    21. 21. Q6- How is a Crowd Different? Oris it Part of the Social Enterprise? • Kris • Gordon • Andrew ©2012 Collaborative Strategies 21
    22. 22. Thanks to the Panel Thanks to the Audience! ©2012 Collaborative Strategies 22
    23. 23. APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
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