A look at the super connected consumer
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A look at the super connected consumer

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A look at the super connected consumer A look at the super connected consumer Presentation Transcript

  • The first iPhone was just released… and theApp Store and Android Market did not exist yetSmartphone penetration was in single digitsThe first iPad was still over 3 years awayMobile phones’ primary use was to “make calls”Take me back to 2007…
  • TechnologyTabletHouseholdsNon-TabletHouseholdsSmartphoneHouseholdsNon-SmartphoneHouseholdsVideo Game Console 60% 41% 59% 25%DVR 63% 43% 57% 34%DVD 88% 82% 85% 81%Broadband Access 96% 70% 85% 63%Smartphone 82% 56% -- --Tablet -- -- 34% 12%PC 100% 79% 92% 72%IPOD 53% 26% 45% 13%Portable Video Game Player 26% 14% 23% 7%Tablet and smartphone owning households are more likely toadopt and use other devicesSuper Connected Consumer!
  • 40%of U.S. tablet andsmartphone usersvisit a social networkwhile viewingSource: Q4 2012 Mobile Connected Device Report62.099.8160.8190.2202.5281.4050100150200250300Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012THE TWITTER TV CONVERSATION IS ACCELERATING182% YOY growth in Tweets about TV (U.S.)32 million Unique peoplein the U.S. Tweetedabout TV in 2012Social networking enriches the live TV viewing experience
  • Time Spent Distribution of Top Apps by Ranking (Total Minutes)US, iPhone and Android, March 2012-2013Top 1040%11-2010%21-5012%51-1009%101+29%Top 1046%11-2010%21-5013%51-1009%101+22%20122013Time spent is shifting beyond the top 10 to the long tail of appsSource: Nielsen Electronic Mobile Measurement (EMM)
  • 8.613.322.533.046.731%22% 21%27%37%0.010.020.030.040.050.0March 2011 September 2011 March 2012 September 2012 March 20130%10%20%30%40%50%UAReachMobile Messaging App Unique Audience (millions) and ReachUS, iPhone and Android, March 2011 – 2013UniqueAudience(millions)Reach%Messaging audience has grown rapidly the past two yearsSource: Nielsen Electronic Mobile Measurement (EMM)
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