IS YOUR WEBSITE
REDESIGN COSTS
GETTING OUT
OF HAND?
HOW TO REGAIN CONTROL
THIS POST ORIGINALLY APPEARED ON THE INSIDERS SECTION OF INBOUND HUB.
ONCE YOU’VE MADE THE DECISION TO ENGAGE A
WEB DESIGN...
TIME SPENT
In an ideal
web project
15-20%
80-85%ON STRATEGY, DESIGN, COPYWRITING,
CODING, SEARCH ENGINE OPTIMIZATION
(SEO), AND QUALITY ASSURANCE (QA).
CLIEN...
project
estimate and
budgets
Every company has their own for-
mula and process. but everyone
should be focused on sticking to
the original budget so no...
Unfortunately, many web project bud-
gets go off the rails when client com-
munication and project management
creeps into ...
Everyone has heard stories of website
projects that never end, or whose
price tag has ended up 10 times the
size of the or...
REASONS
PROJECT IS A SUCCESS7MAKE SURE YOUR
TO
1. Absent-Minded
Professor
Syndrome
1. Absent-Minded
Professor Syndrome
Missing meeting times, not responding to emails, or
leaving your action items incomple...
Before you commit to a website redesign project,
make sure you're clear on what your web company
needs from you to complet...
2) Being Wishy-Washy
The more times you change direction, the more time
your web company will spend redoing work or re-
co...
3) Lack of Direction or Team Align
ment
Asking your web company to mediate disputes be-
tween business partners or marketi...
Solution:
Consider engaging your agency in a strategy phase
first to make sure everyone is clear on the direction and
goal...
4) Inviting Too Many Cooks Into
the Kitchen
Asking husbands, mothers-in-law, hairdressers, and
yoga instructors what they ...
Solution:
Keep your website project team lean to stay focused
and use your project budget efficiently. Appoint a
single pe...
5) Getting Stuck on Content
Entrepreneurs and business owners are notorious for
thinking they can do everything themselves...
Solution:
Start working on the content as soon as possible --
block time out on your calendar to focus on writing. If
you ...
6) Perfectionism
Many people think that their website has to be perfect
before it can be useful. In reality, if you’ve mad...
Solution:
Consider a phased approach to your project. Launch
the “minimum viable website” you need to serve your
prospects...
7) Paying Invoices Late, or Not at
All
DON’T BELIEVE THE RUMORS. WEB DESIGN COM-
PANIES DON’T SECRETLY WANT TO BE BOUNTY
H...
WEB PROJECTS CAN BE EXPENSIVE, AND CASH
FLOW CAN BE A CHALLENGE IN SMALL OR RAP-
IDLY GROWING BUSINESSES.
Solution:
Pay on...
A. HONESTY
THAT IS THE MAIN REASON
OUR CLIENT CALL US
HONESTLY PROFESSIONAL
weB. BEING
PROFESSIONAL
BELEIVE IN
www.ima-appweb.com
INDIA | USA
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How to regain control of Website redesign costs getting out of hand ?

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1. IS YOUR WEBSITE REDESIGN COSTS GETTING OUT OF HAND?
2. DO YOU KNOW AN IDEAL TIME SPENT ON THE PROJECT ?
3. WHAT SHOULD BE THE PROJECT ESTIMATE AND BUDGET ?
4. DO YOU KNOW WHOSE RESPONSIBILITY IS “THE SUCCESS OF PROJECT”.

SO THERE IS 7 REASONS TO MAKE SURE YOUR WEB PROJECT IS A SUCCESS.

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How to regain control of Website redesign costs getting out of hand ?

  1. 1. IS YOUR WEBSITE REDESIGN COSTS GETTING OUT OF HAND? HOW TO REGAIN CONTROL
  2. 2. THIS POST ORIGINALLY APPEARED ON THE INSIDERS SECTION OF INBOUND HUB. ONCE YOU’VE MADE THE DECISION TO ENGAGE A WEB DESIGN AGENCY TO DESIGN AND DEVELOP A SITE FOR YOU, IT’S IMPORTANT TO UNDER- STAND HOW TO MAXIMIZE YOUR BUDGET SO THAT YOUR TEAM CAN SPEND AS MUCH TIME AS POSSIBLE ON HIGH-VALUE ACTIVITIES LIKE DESIGN AND DEVELOPMENT.
  3. 3. TIME SPENT In an ideal web project
  4. 4. 15-20% 80-85%ON STRATEGY, DESIGN, COPYWRITING, CODING, SEARCH ENGINE OPTIMIZATION (SEO), AND QUALITY ASSURANCE (QA). CLIENT COMMUNICATION AND PROJECT MANAGEMENT,
  5. 5. project estimate and budgets
  6. 6. Every company has their own for- mula and process. but everyone should be focused on sticking to the original budget so nobody has to renegotiate contracts, reallocate resources, or adjust timelines. DO YOU KNOW WHY MANY WEB PROJECTS ARE FAILURES
  7. 7. Unfortunately, many web project bud- gets go off the rails when client com- munication and project management creeps into the 30-40% range, squeez- ing the other activities into a smaller and smaller slice of the pie. DO YOU KNOW WHOSE RESPONSIBILITY IS “THE SUCCESS OF PROJECT”
  8. 8. Everyone has heard stories of website projects that never end, or whose price tag has ended up 10 times the size of the original estimate. While a lot of responsibility for the success of the project lies in the hands of your web company, there are a few things you can do as a client to make sure your project is a success.
  9. 9. REASONS PROJECT IS A SUCCESS7MAKE SURE YOUR TO
  10. 10. 1. Absent-Minded Professor Syndrome
  11. 11. 1. Absent-Minded Professor Syndrome Missing meeting times, not responding to emails, or leaving your action items incomplete causes your web design agency to spend more time acting as a per- sonal reminder service instead of getting your website right. Busy entrepreneurs and marketing directors have a lot of demands on their time, so it’s easy to get overwhelmed and become unresponsive to your agency.
  12. 12. Before you commit to a website redesign project, make sure you're clear on what your web company needs from you to complete the project, how much time you will need to dedicate, and how responsive you need to be to avoid becoming a bottleneck. Block out time in your schedule and plan to spend 2x more time than they tell you to! Solution:
  13. 13. 2) Being Wishy-Washy The more times you change direction, the more time your web company will spend redoing work or re- communicating plans to the development team. If you’re in startup mode, or your company is growing quickly, your marketing needs may be evolving on a daily basis -- which can make it hard to commit to a design, message, or site architecture. Solution: It’s best to be as decisive as possible to avoid costly redesign and redevelopment work.
  14. 14. 3) Lack of Direction or Team Align ment Asking your web company to mediate disputes be- tween business partners or marketing team members about the direction of a website (or company!) eats into production and design time. It’s best to work on these issues outside of your project meeting time and come to the table with a clear direction.
  15. 15. Solution: Consider engaging your agency in a strategy phase first to make sure everyone is clear on the direction and goals before your project begins. Clarify your business goals, ideal customer, buyer personas, messaging, content, and site architecture before design and devel- opment begins.
  16. 16. 4) Inviting Too Many Cooks Into the Kitchen Asking husbands, mothers-in-law, hairdressers, and yoga instructors what they think at every step of a web- site process can overwhelm you with conflicting opin- ions. It’s understandable to want validation, but you’ll get it soon enough when your site launches and you start looking at the data.
  17. 17. Solution: Keep your website project team lean to stay focused and use your project budget efficiently. Appoint a single person to act as a point person to avoid sending conflicting messages to your web design team.
  18. 18. 5) Getting Stuck on Content Entrepreneurs and business owners are notorious for thinking they can do everything themselves. It’s wise to be realistic about how much time you and your team can commit to developing website content without pro- fessional assistance.
  19. 19. Solution: Start working on the content as soon as possible -- block time out on your calendar to focus on writing. If you have writer’s block, ask your web company to find you a professional writer and keep things moving.
  20. 20. 6) Perfectionism Many people think that their website has to be perfect before it can be useful. In reality, if you’ve made the smart choice to have your site put into a user-friendly content management system, it’s easy to update con- tent on your own, on the fly. It’s far better to launch something you can keep im- proving instead of sitting for months with an almost- finished website you won’t stop tweaking.
  21. 21. Solution: Consider a phased approach to your project. Launch the “minimum viable website” you need to serve your prospects and customers, start collecting data about how they're engaging with your site, and then launch additional features and content over time.
  22. 22. 7) Paying Invoices Late, or Not at All DON’T BELIEVE THE RUMORS. WEB DESIGN COM- PANIES DON’T SECRETLY WANT TO BE BOUNTY HUNTERS WHO HAVE TO CHASE CLIENTS DOWN OR WITHHOLD THE RELEASE OF WEBSITES UNTIL THEY GET PAID.
  23. 23. WEB PROJECTS CAN BE EXPENSIVE, AND CASH FLOW CAN BE A CHALLENGE IN SMALL OR RAP- IDLY GROWING BUSINESSES. Solution: Pay on time according to the terms of your contract, or work out a payment plan so your web design company can be around to help you in the future.
  24. 24. A. HONESTY THAT IS THE MAIN REASON OUR CLIENT CALL US HONESTLY PROFESSIONAL weB. BEING PROFESSIONAL BELEIVE IN
  25. 25. www.ima-appweb.com INDIA | USA

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