Transcript of "Sales preso prospect category_may2012"
B2B Managed Performance Based Marketing
Who we areThe premier online destination for businesses to research, find, andcompare products and services at every stage of the buying cycle.• Largest B2B performance-based online marketing company• 12 years in business• One of the largest B2B websites• Largest B2B affiliate network• Quality Leader• >12,000 advertisers 2Business.com Media, Inc. Confidential
What we doOur solution creates a powerful opportunity for advertisers to connectwith business buyers at the right time in the purchasing process. • Connect advertisers to decision makers ACTIVELY looking to buy • Deliver the highest quality leads in the industry • Effectively increase advertiser conversion rates and decrease cost per acquisition by delivering a targeted B2B audience 3Business.com Media, Inc. Confidential
Quality Traffic with an Intent to PurchaseCompared to the general online population, Business.com users are:• 112% more likely to have made a B2B purchase in the last six months• 86% more likely to be in senior management• 58% more likely to be a business decision makerBusiness.com Media, Inc. Confidential 4
Pay-Per-Click Featured Listings • Decision makers ready to buy • Content-rich listings further qualifies buyers before they click • Value Added Logo = No cost branding exposure 5Business.com Media, Inc. Confidential
Business.com Premium Network Distribution Extend your reach to a broader, high quality audience of SMBs with distribution of your PPC ads across our premium partner sites. Business resource connecting buyers to vendors across relevant categories 6Business.com Media, Inc. Confidential
Verified Lead Generation- Pay Per Lead • Connect with buyers who are ACTIVELY comparing vendors and looking for price quotes. • Highest Quality Leads in industry for two reasons: – Source of Leads from quality traffic and network partners – Customer care department MANUALLY calls each lead before sending it to you.Business.com Media, Inc. Confidential -7-
Why Business.com? Quality AudienceAccess tens of millions of qualified business buyers who are looking tomake a purchase. Qualified TrafficContent rich listings and comparison grids further qualifies buyersbefore they click. Expert Account ManagementReceive hands on account management to closely monitorperformance and optimize your campaigns . Improved ROICompare Business.com conversion rates to other online marketingcampaigns and immediately see why Business.com is the qualityleader. 8Business.com Media, Inc. Confidential
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