Why Converse is popular?

Slide 1: Why Converse? Masahiko Hato

Slide 2: 100 years ago

Slide 3: What happened?

Slide 4: Converse was founded

Slide 5: This year 100 anniversary th

Slide 6: What’s their main product?

Slide 7: ALL STAR

Slide 8: More than 8 M All star is sold in the world

Slide 9: No.1 in history

Slide 11: What attracts people?

Slide 12: Why Converse? Not other shoes…

Slide 13: I found 3 simple reasons

Slide 15: Design

Slide 16: 1917 First ALL STAR

Slide 17: 90 years later

Slide 18: 2008 Present ALL STAR

Slide 19: Any change?

Slide 21: Sophisticated

Slide 23: Price

Slide 24: Simple All Star is about…

Slide 25: 5,000 yen

Slide 26: ＝

Slide 28: Being Converse

Slide 29: Which is/are Converse?

Slide 30: Everything

Slide 31: We can feel

Slide 32: We can feel Converse taste

Slide 33: We can’t say why…

Slide 34: We can’t say why… but

Slide 35: We can’t say why… but We can feel why

Slide 36: Low Price Promise Being Converse Design

Slide 37: The Unknown Truth

Slide 38: 2001

Slide 39: Something happened

Slide 40: Bankrupt Bankrupte d ed pt ed d nkru pte Ba ed Ba upt kru nk nkr a ru BBan pt ed

Slide 41: 2003 bought converse

Slide 42: Now Converse is getting power again

Slide 43: Women found Converse is…

Slide 44: Cool

Slide 45: They started to wear

Slide 46: They started to wear They started to love

Slide 48: Never betray consumer

Slide 49: Their products are worth paying money

Slide 50: Anytime they give us 3 things

Slide 51: Smile

Slide 52: Smile Smile

Slide 53: Smile Smile Smile

Slide 54: And

Slide 55: Anytime Be Oneself

Slide 56: Converse will not change

Slide 57: To promise 3 reasons

Slide 58: Low Price Simple Being Converse

Slide 59: Converse will be growing

Slide 60: Thank you