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Transport mTicketing: The mCommerce Catalyst
 

Transport mTicketing: The mCommerce Catalyst

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A joint presentation by Masabi and thetrainline on how transport mTickets is driving wider mCommerce because for many consumers it is the first experience of their mobile phone beyond voice or text. ...

A joint presentation by Masabi and thetrainline on how transport mTickets is driving wider mCommerce because for many consumers it is the first experience of their mobile phone beyond voice or text. Presented at the BlackBerry Innovation Forum, 12th October 2011.

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    Transport mTicketing: The mCommerce Catalyst Transport mTicketing: The mCommerce Catalyst Presentation Transcript

    • Transport mTicketing:the mCommerce Catalyst
      Ben Whitaker & Rob Hughes
    • Solve Real Life Problems
      “Just because a new technology can do something does not mean people will use it – you must solve real problems.”
    • eTicketing systems integrator and consumer retailer
      UK’s largest provider of internet rail ticketing sales
      Biggest supplier to Train Operating Companies of online retail
      Covers leisure and corporate markets
      Leading the industry in the introduction of eTicketing
      Provide eTicketing services for:
      Virgin Trains
      CrossCountry Trains
      First Group
      Rapidly moving into the mobile retail/ticketing channel
    • Specialists in mass market mTicketing
      Mobile is the ticket machine AND the ticket
      Mobile app lets you buy & receive tickets
      mTickets via secure 2D barcode / human readable format / NFC
      PCI DSS compliance, instant credit card payments
      Unique features:
      Mass market apps – not just for smartphones!
      Award winning payment security
      Best in class usability
      Barcode scanning faster than Oyster
    • Introducing mTicketing
    • A Real Life Problem
      Buying tickets at the station is still an inconvenience – despite modern technology
      High rail use in the UK
      70% of tickets still bought at station
      More and more people using trains everyday
    • But There’s a Better Way
      Your phone becomes the ticket machine and the ticket
    • Benefits for Everyone
      Customers
      No more ticket queues
      Purchase wherever, whenever, in a few clicks!
      Easily find cheapest fares
      Get real time updates
      Operators
      Low cost way to expand sales capacity
      Reduce queues
      Add new revenue streams
      Transform customer experience
    • mTicketing apps released for thetrainline and seven of its partners, available on all major BlackBerry models

      “Brilliant! Shows BlackBerry apps can be as intuitive as iPhone apps!”
      “Booking my train ticket has never been so quick.”
      “Probably quicker and easier to use than the internet sites...”

      Quick & Easy Purchases
    • Coming Soon…
      Mobile already becoming an established retail & ticketing medium
      All consumers have a potential ticket machine in their pocket
      Getting a ticket on your phone just makes sense
      The mCommerce beachhead
    • NFC – The Next Generation
      Easier to integrate with existing smartcard systems than barcode
      BlackBerry leading the way in mass market NFC adoption due to:
      Great APIs including MiFare emulation
      Large antenna gives better range, stronger signal
      Convenience – no need for Secure Element rental contracts
      Speed – 550ms average transaction times
      BlackBerry9900 with NFC
    • Any Questions?
    • @bbemeabusiness