Transport Card Forum - Masabi presentation


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Presentation by Ben Whitaker of Masabi to the Transport Card Forum.

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  • We’re using on-screen barcodes to show the ticket values for reading by automatic gates, or checking by the train guards who carry hand-held scanners.The ticket code can be transferred to the NFC element on compatible phones (like this nokia 6131) but this handset is the only mainstream GSM handset with NFC and we’ve not heard of others in the pipeline.Even when NFC services become mainstream, you will still need a secure interface to purchase entitlements, before they get transferred to the NFC element.
  • [The screenshots above are animated, to show useful UI widgets helping the user to select from large lists, or input Credit Card numbers correctly]WAP and WEB services are Thin Clients ; good when you have a reliable, low latency connection. Mobile is not like that. – inside buildings, moving vehicles and in remote locations: connections are often dropped or unavailable.Mobile Java allows us to build FAT clients, and not just glorified mini-browsers!Applications should provide most of the interaction while OFF-LINE and then only require an occasional connection at the end to make transactions, or get updates.e.g. you should be able to review your bank account and create new payment instructions while on the metro, not only when stood still in good Here are screenshots showing how you can quickly select one station from a list hundreds long, and also how to perform local validation of credit card numbers before sending to reduce the number of unecessary network connectionsSMS Failover:Many users (more than half, we reckon) cannot make network connections from Java using WAP, because they need to switch to the correct INTERNET settings. To provide these users with an out-of-the-box instant purchase, the application can automatically detect the lack of functioning GPRS and switch to encrypted SMS instead.
  • This is circa end 2008 – since then, there are many more on left and one more on right. None on right have operator subsidies.Nokia are the most pro-active NFC handset manufacturer.
  • Credit Card details entered just once into the application.Users have said “easier to use the mobile purchase than web purchase” because of quick, optimised workflow.
  • Come see me after for live demos, or to chat about building secure mobile applications form-commerce,Banking,Ticketing,Messaging,Read our blog for more details on
  • Transport Card Forum - Masabi presentation

    1. 1. Mobile Ticketing<br />Without waiting for NFC<br />
    2. 2. Who are Masabi?<br /><ul><li>Masabi build mobile applications
    3. 3. Founded 2002
    4. 4. Award winning and certified security
    5. 5. Ticket sales and delivery from mobile
    6. 6. Projects with:</li></ul>Consultancy to set the standardsfor self-print and mobile barcodes <br />mobile tickets for <br />
    7. 7. Technology Warning!<br />Just because you cando something with new technology –<br />Does not mean customers will adopt<br />Does not mean that companies will make money from it<br />
    8. 8. User Adoption of “new”?<br />Normal people only try a new technology to do something…<br />…if the old way of doing it is painful enough to make them try.<br />At that moment: offer them a better way.<br />
    9. 9. Why introduce eTicking?<br />Operator Incentives:<br />Reduce cost of sales <br />Capex and Opex on people and machines<br />Reduce queues<br />Gather more customer Data <br />Encourage modal shift through down-sell<br />Enable new product types<br />Increase revenue through up-sell and cross-sell<br />Customer Incentives:<br />Avoid the pain of queues<br />Cheaper Tickets, such as Advanced or Oyster<br />
    10. 10. UK Rail eTicket Types<br />Barcode<br />Contactless NFC<br />ITSO National Smart-Card<br />Season and Concessionary passes<br />Self-Print Barcode<br />Web Purchases<br />Mobile NFC<br />Walk-up, Advanced<br />& all other tickets<br />Mobile Barcode<br />Walk-up, Advanced<br />& all other tickets<br />
    11. 11. Ticket type breakdown<br />
    12. 12. Oyster’s Adoption Drivers<br />
    13. 13. ITSO is not Oyster<br />not touch-in-touch-out <br />not stored value wallet or payment<br />Does have spare mi-fare capability on cards, but outside of ITSO scheme<br />encodes individual entitlements<br />same price structure as CCST<br />Configure and purchase each ticket <br />Season or Concession Passes<br />Advanced (with paper counter-part)<br />Walk-up (at TVM)<br />
    14. 14. Season Smartcard Drivers<br />
    15. 15. Walk-up eTicket Drivers<br />
    16. 16.
    17. 17. Barcode Tickets<br />Self-print and <br />Mobile<br />
    18. 18. Mobile Purchase Workflow<br />Human readable <br />and scannable tickets<br />(ToD pickup option for routes not accepting Barcode yet)<br />
    19. 19. Mobile Barcode Tickets<br />WAP/MMS/Images<br />Any phone with MMS always has WAP<br />SMS-pictures not big enough for RSP<br />Compromise between text and barcode<br />Re-sizing can be an issue<br />DRM not everywhere<br />Smart Application<br />Full-screen, no re-sizing issues<br />Text and barcode separate<br />Application organises tickets<br />
    20. 20. Usability – Mobile Apps<br /><ul><li>Still useful without a reliable data connection (unlike WAP)
    21. 21. Optimised data entry
    22. 22. Faster responses
    23. 23. Catch mistakes quicker
    24. 24. SMS failover from GPRS
    25. 25. Avoid settings, reception & roaming problems
    26. 26. Cheaper + faster for the user
    27. 27. Send only the data
    28. 28. Flat rate data is still not common</li></li></ul><li>Walk-up First Purchase<br />
    29. 29. Repeat Purchase<br />
    30. 30. Key Usability Points:<br />No sign-up process!<br />no usernames<br />no passwords<br />Mostly off-line interface, SMS backup<br />Fast repeated regular purchases<br />Full screen barcodes for fast scanning<br />
    31. 31. UK Rail Barcode Ticket Standard<br />RSPS3001 Approved in December 2008as the UK standard for self print and mobile barcode rail ticketing<br />
    32. 32. Shared Barcode Standard<br />Public and open security<br />Based on standard SSL certificates<br />Each TOC generates and sign tickets with their own private key<br />Scanners only contain list of TOC public keys to scan and validate<br />Decentralised system<br />robust and can operate off-line<br />cheap to implement and use<br />Share self-print and mobile barcodes between Operators and 3rd party retailers<br />Integrate with standard EPOS<br />
    33. 33. Soft Rollout of Scanners<br />Free<br />pennies<br />£x,000<br />£££<br />£££££<br />
    34. 34.
    35. 35. Barcode Suppliers<br />Working with established Systems Integrators and suppliers to ensure that innovative barcode services are delivered with industrial scalability and reliability<br />
    36. 36. How to Rollout Barcode?<br />Ask your existing Web ticket sales system provider to enable barcode ticketing, controlled by route and ticket type<br />Brief revenue enforcement staff on how to perform visual inspection of e-Tickets<br />Advertise it (in stations next to queues best)<br />Gradually add scanners and gate scanners as each route experiences more adoption of eTickets<br />
    37. 37. Benefits of Barcode: <br />Customer<br />Sign-up in the queue (no usernames or passwords)<br />No queues ever again<br />Quicker re-purchase<br />Tickets same price<br />Operator<br />Lower cost per sale<br />No need to expand stations<br />Staged capital expense on scanners<br />
    38. 38. Barcode Vs Smartcard<br />SmartCard<br /><ul><li>Great for zones/city
    39. 39. Season tickets
    40. 40. No Screen
    41. 41. Full rollout of scanners-> highcapex
    42. 42. ITSO security
    43. 43. Smartcard media
    44. 44. Ticket distribution must be on-line</li></ul>Barcode<br />Great for long distance<br />Walk-up or advanced<br />Visual, readable<br />Soft rollout of scanners-> low capex<br />Free Security<br />No media to issue<br />Can cope with offline stations<br />
    45. 45. Capital Expenditure Items<br />
    46. 46. NFC – Not Today<br />NOKIA HANDSETS<br />NOKIA NFC HANDSETS<br />
    47. 47. Case Study - Ticketing<br />Chiltern Railwawith YourRail<br />User feedback: “Better than the web!”<br /><ul><li>Buy anywhere
    48. 48. No paper, no queues - barcode tickets
    49. 49. Tunnels don’t break the system
    50. 50. Auto-detects SMS or GPRS
    51. 51. 1-2 SMS per ticket
    52. 52. Doubles the consumer uptake by removing Data issues
    53. 53. Quick repeat tickets
    54. 54. Customer loyalty and lock-in</li></li></ul><li>Business Case & User Case<br />People will only try to use new technology to do a regular daily activity…<br />…if the old way of doing it is painful enough to make them try something new.<br />At that moment: offer them a better way.<br />
    55. 55. 7788 895<br />