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Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
Mobile Best Practices
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Mobile Best Practices

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Transcript

  • 1. Tom Godber - CTO Masabi - Co-Founder MoMo Estonia
  • 2.  Tallinn, capital of Estonia, will be co- hosting  Helen was the most popular bit of my last ppt so she‟s back
  • 3.  I‟m not sure why I‟m talking in this section ;)  My company is self-funded  Organic growth  BUT  Funding can be useful  People like to eat
  • 4.  Can fund growth  Organic growth can be painful  Brings way more than money  Contacts  Credibility  etc  Interview the VC  Substance not name dropping
  • 5.  Text, Voice, Alarm Clock  Can other services reach these heights?  NO  But they don‟t need to  “Niche” markets can still be huge
  • 6.  Pain of the user experience  Limited development options  SMS, Wap, Java…  All defined by their drawbacks  Fragmentation  Poor ecosystem, limited support
  • 7.  Mentioned a lot, rarely defined well  Every handset model is different  Then throw in operators, firmware…  Commercial pressures always override QA concerns => everything has bugs
  • 8.  Some of today‟s screen size diversity  The exact sizes may change  But the change is constant…  To offer a good service, you must approach each differently  In a browser or in an installed app
  • 9.  New hardware features added all the time  Camera  GPS / location awareness  Add new APIs for this  Fragmentation because not every handset will have the APIs  Don‟t add APIs  Platform is limited, will get less use
  • 10.  Upgrade cycle myth  “A handset is dead after <N> months”  In countries with subsidies, „free‟ upgrades often end up on  >10% downloads for old Nokia S40  Seen in advanced markets this year  Party like it‟s 2003
  • 11.  Embrace diversity  Target the entire mass market  Are you sure your customers only have iPhones?  >99% of last year‟s handsets weren‟t…  etc
  • 12. BLACKBERRY APPLE FUND FUND  Kleiner Perkins  RBC/Thomson Reuters  $100m  $150m  Apps for single  Apps for EVERY platform: iPhone platform Non-iPhone iPhone Handsets shipped in 2007
  • 13.  It‟s not always about the money  Mobile can transform lives, societies  This is arguably more valuable!  Eg. Frontline SMS  Open source SMS campaign manager  For use by NGOs  Used to monitor elections, track avian flu outbreaks, help schools…
  • 14.  Frontline SMS is at http://www.frontlinesms.com/  Most topics expanded on the Masabists blog http://blog.masabi.com/

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