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Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
Masabi - Rail Ticketing demo at MoMo London
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Masabi - Rail Ticketing demo at MoMo London

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Slides accompanying Ben's rail ticket sales demonstration at Mobile Monday London's demo night on 15th June 2009.

Slides accompanying Ben's rail ticket sales demonstration at Mobile Monday London's demo night on 15th June 2009.

Published in: Technology, Business
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  • 1.  Masabi build mobile applications  Award winning and certified security  Ticket sales and delivery from mobile  Projects: Consultancy supporting the standards Rail Settlement Plan work on self-print and mobile barcodes mobile tickets for Business Rail ticket sales ticket sales from mobile (’07 – ‘08)
  • 2. RSPS3001 Approved in December 2008 as the UK standard for self print and mobile barcode rail ticketing
  • 3.  Only 12% of rail tickets sold on the internet – most bought at station  Over 2/3 of mobile users never complete their sign-up if it’s on the web  So: Sign up the users when they need it  in a queue  in a hurry  next to a broken ticket machine
  • 4.  No sign-up process  no usernames  no passwords  Mostly off-line interface, SMS backup  Fast repeated regular purchases  Auto-show tickets, full screen barcodes

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