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Outreach for small research institutes
 

Outreach for small research institutes

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Sometimes a small research institute does not always have the staff to promote its programs and findings effectively. What can you do to improve outreach efforts? Don't reinvent the wheel. Do what you ...

Sometimes a small research institute does not always have the staff to promote its programs and findings effectively. What can you do to improve outreach efforts? Don't reinvent the wheel. Do what you do best and repurpose as much as you can.

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    Outreach for small research institutes Outreach for small research institutes Presentation Transcript

    • Goals & purpose for outreach
      To attract and train the best and most diverse students
      To enhance and expand our multidisciplinary research projects
      To translate our IP into technology that will serve humanity
    • Target Audiences Missed Opportunities
      Educators
      Patients
      Donors
      Small companies
      Collaborators
      Faculty
      Internal Media
    • Outreach Activities
       
      Professional Development Seminars*
      Annual Magazine Mini Symposiums*Events/Festivals
      Multidisciplinary Clinics*Newsletters
      Twitter Annual ReportPress Releases
      Face-to-Face* Annual Symposium*
      Communications Workshop*
      Research Laboratory Workshops*Website
      Company Visit Days* FacebookAnimations
      Conferences Lectures
      Visiting ProfessorshipsFlyers/FAQ Sheets Interviews
      College Recruiting EventsInternships* Collaborations
      *Active* versus Passive Activities
    • Measure of success? Staff: 2  8; Funding: 1 grant ($3M)  43 ($58M);
      Students: 5 IGERT  38 in various programs; Postdocs: 0 8;
      Corporate Partners: 1  8; Faculty: 8 (executive committee)  220+
    • Conclusions/Recommendations
      Set a few, focused objectives: What do you want to accomplish?
      Leverage available resources.
      - Externally, assign staff members to promote your agenda within their job descriptions (eg. Who is keeping your agenda on the media radar?)
      - Internally, what do you do well?
      Get buy-in from all participants associated with your group so that they become outreach vehicles for you.
      If something’s not working, stop doing it.