My Car is Talking
But What’s It Saying?
Win! We’re raffling off a BlueAnt Supertooth for
your car at the end of the panel.


Poor design in your car? A button, a ...
Mary S. Butler, Razorfish
Jason Kriese, Microsoft Auto
Mike Jones, Smart Design
David Kidd, George Mason University
Karen ...
About Me

Current
• Senior Content Strategist, Razorfish
• Editor, Headlightblog.com


Previous
• Editor-in-Chief, Forbes....
David Kidd


             George Mason University
              •Driver distraction
              •Interruptions
         ...
Promising trends:
• Speech-based interfaces
• Infotainment for information
control




                                 Po...
think


     Intuitive and functional
   design that accommodates
   the limitations of the driver


                     ...
jason
               kriese
user experience program mgr
“I design, define, and develop features for
   the Microsoft Auto platform.”




                        Zzzzzzzz…
my 60 minute commute
   in 60sec 45sec
13.7 exhilarating miles
en route

2 incoming calls (“The Boss” and Grandma)


4 GB of music


1 worthwhile radio station (Def Lepperd!)


1   2   ...
arrived!
think


    We need to facilitate
      purposeful, micro
  consumption of content in
          the car.

                ...
19
Doesn’t turn on




20
21
22
23
24
think

   We used to fawn over new cars, now our
    phones and laptops get the attention.
   Carmakers are eager for the ...
Karen Kaushansky




                   26
All I want to do is make a phone call
                                       Copyright 2008 Microsoft
                    ...
think


   Designing for the car means
  designing interactions that are
    natural and non-stressful
  which today and i...
think

   Automakers and their designers
          need to figure out better
            ways to integrate
        consume...
Michael’s Mazda 3 Hatchback
Kenni’s 2004 Honda Pilot EX
Evan’s 1996 Infiniti G20
Question 1: Challenges / Pain Points
48
Charting anxiety

 freakin’ out




anxiety




        calm



                                pre-planning        write ...
Prototyping
51
Occlusion Method
Peripheral Detection Task




Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experien...
Lane-change Test (LCT)




Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (L...
Eye-tracking and EEG
Timeline Analysis




Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! D...
Best methods
Cars of the future
Cars of the (Near) Future
Sony Xplod car stereo with a front USB port
Delphi three-port hub
Multiple ports allow multiple consumer interfaces
Car of the Future
Land Rover LRX Concept
Delphi iPhone Car Controller
Rinspeed iChange
74
77
http://www.todayandtomorrow.net/2008/03/28/reventon-2/

http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-
Reventon...
Ford avatar / EVA
Tasks performed in the car


   100%
          18%
                28%
                      36%
          2%
   80%
     ...
Mary S. Butler, Razorfish (Mary.Butler@razorfish.com)
 Jason Kriese, Microsoft Auto (jkriese@microsoft.com)
 Mike Jones, S...
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
My Car is Talking But What's it Saying?
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My Car is Talking But What's it Saying?

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Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior Interaction Designer, Smart Design; and David Kidd, doctoral student, George Mason University. The panel was moderated by Mary S. Butler, Senior Content Strategist, Razorfish and Editor of Headlightblog.com.

From the panel description:
"We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow."

Published in: Automotive, Technology, Sports
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My Car is Talking But What's it Saying?

  1. 1. My Car is Talking But What’s It Saying?
  2. 2. Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel. Poor design in your car? A button, a sound, an application … Submit via Twitter @sxswmycar or comment at meebo.com/sxsw
  3. 3. Mary S. Butler, Razorfish Jason Kriese, Microsoft Auto Mike Jones, Smart Design David Kidd, George Mason University Karen Kaushansky, Tellme
  4. 4. About Me Current • Senior Content Strategist, Razorfish • Editor, Headlightblog.com Previous • Editor-in-Chief, Forbes.com luxury auto site • Managing Editor, Cars.com
  5. 5. David Kidd George Mason University •Driver distraction •Interruptions •Usability Liberty Mutual •Perceptions of driving ability Westat •Driving experience
  6. 6. Promising trends: • Speech-based interfaces • Infotainment for information control Potential concerns: • Aesthetics over human- centered design • Interfaces that are incompatible with driving
  7. 7. think Intuitive and functional design that accommodates the limitations of the driver 7
  8. 8. jason kriese user experience program mgr
  9. 9. “I design, define, and develop features for the Microsoft Auto platform.” Zzzzzzzz…
  10. 10. my 60 minute commute in 60sec 45sec
  11. 11. 13.7 exhilarating miles
  12. 12. en route 2 incoming calls (“The Boss” and Grandma) 4 GB of music 1 worthwhile radio station (Def Lepperd!) 1 2 3x perusing m.facebook 1 change to a 9am meeting
  13. 13. arrived!
  14. 14. think We need to facilitate purposeful, micro consumption of content in the car. 18
  15. 15. 19
  16. 16. Doesn’t turn on 20
  17. 17. 21
  18. 18. 22
  19. 19. 23
  20. 20. 24
  21. 21. think We used to fawn over new cars, now our phones and laptops get the attention. Carmakers are eager for the affection we give our gadgets. Hence, screens. It’s a good thing: They’re more accurate to the car, and more effective for the driver. 25
  22. 22. Karen Kaushansky 26
  23. 23. All I want to do is make a phone call Copyright 2008 Microsoft Corporation, Confidential & Proprietary 32
  24. 24. think Designing for the car means designing interactions that are natural and non-stressful which today and in the future can be voice (speech input, audio output). 33
  25. 25. think Automakers and their designers need to figure out better ways to integrate consumer hand-held and other portable devices into vehicles. 34
  26. 26. Michael’s Mazda 3 Hatchback
  27. 27. Kenni’s 2004 Honda Pilot EX
  28. 28. Evan’s 1996 Infiniti G20
  29. 29. Question 1: Challenges / Pain Points
  30. 30. 48
  31. 31. Charting anxiety freakin’ out anxiety calm pre-planning write on updating arrived unfamiliar completed paper route travelling new search incoming last 5% of with while call nav passengers driving task/situation over time
  32. 32. Prototyping
  33. 33. 51
  34. 34. Occlusion Method
  35. 35. Peripheral Detection Task Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894. Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.
  36. 36. Lane-change Test (LCT) Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.
  37. 37. Eye-tracking and EEG
  38. 38. Timeline Analysis Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.
  39. 39. Best methods
  40. 40. Cars of the future
  41. 41. Cars of the (Near) Future
  42. 42. Sony Xplod car stereo with a front USB port
  43. 43. Delphi three-port hub
  44. 44. Multiple ports allow multiple consumer interfaces
  45. 45. Car of the Future
  46. 46. Land Rover LRX Concept
  47. 47. Delphi iPhone Car Controller
  48. 48. Rinspeed iChange
  49. 49. 74
  50. 50. 77
  51. 51. http://www.todayandtomorrow.net/2008/03/28/reventon-2/ http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.htm Lamborghini display 79
  52. 52. Ford avatar / EVA
  53. 53. Tasks performed in the car 100% 18% 28% 36% 2% 80% 49% 52% 52% 52% 3% 59% 60% 63% 71% 69% 75% 2% 79% 76% 82% 83% 60% 2% 3% 80% 19% 40% 21% 3% 12% 14% 69% 62% 10% 8% 46% 45% 6% 6% 20% 3% 34% 32% 5% 4% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13% 0% I Do This Would Like To Don't Want To
  54. 54. Mary S. Butler, Razorfish (Mary.Butler@razorfish.com) Jason Kriese, Microsoft Auto (jkriese@microsoft.com) Mike Jones, Smart Design (Michael@SmartDesignUSA.com) David Kidd, George Mason U. (dkidd3@gmu.edu) Karen Kaushansky, Tellme (kjkausha@microsoft.com) Continue the conversation: My Car is Talking But What It’s Saying on Facebook http://bit.ly/sxswmycar
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