My Car is Talking But What's it Saying?

My Car is Talking But What’s It Saying?

Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel. Poor design in your car? A button, a sound, an application … Submit via Twitter @sxswmycar or comment at meebo.com/sxsw

Mary S. Butler, Razorfish Jason Kriese, Microsoft Auto Mike Jones, Smart Design David Kidd, George Mason University Karen Kaushansky, Tellme

About Me Current • Senior Content Strategist, Razorfish • Editor, Headlightblog.com Previous • Editor-in-Chief, Forbes.com luxury auto site • Managing Editor, Cars.com

David Kidd George Mason University •Driver distraction •Interruptions •Usability Liberty Mutual •Perceptions of driving ability Westat •Driving experience

Promising trends: • Speech-based interfaces • Infotainment for information control Potential concerns: • Aesthetics over human- centered design • Interfaces that are incompatible with driving

think Intuitive and functional design that accommodates the limitations of the driver 7

jason kriese user experience program mgr

“I design, define, and develop features for the Microsoft Auto platform.” Zzzzzzzz…

my 60 minute commute in 60sec 45sec

13.7 exhilarating miles

en route 2 incoming calls (“The Boss” and Grandma) 4 GB of music 1 worthwhile radio station (Def Lepperd!) 1 2 3x perusing m.facebook 1 change to a 9am meeting

arrived!

think We need to facilitate purposeful, micro consumption of content in the car. 18

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Doesn’t turn on 20

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think We used to fawn over new cars, now our phones and laptops get the attention. Carmakers are eager for the affection we give our gadgets. Hence, screens. It’s a good thing: They’re more accurate to the car, and more effective for the driver. 25

Karen Kaushansky 26

think Designing for the car means designing interactions that are natural and non-stressful which today and in the future can be voice (speech input, audio output). 33

think Automakers and their designers need to figure out better ways to integrate consumer hand-held and other portable devices into vehicles. 34

Michael’s Mazda 3 Hatchback

Kenni’s 2004 Honda Pilot EX

Evan’s 1996 Infiniti G20

Question 1: Challenges / Pain Points

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Charting anxiety freakin’ out anxiety calm pre-planning write on updating arrived unfamiliar completed paper route travelling new search incoming last 5% of with while call nav passengers driving task/situation over time

Prototyping

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Occlusion Method

Peripheral Detection Task Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894. Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.

Lane-change Test (LCT) Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.

Eye-tracking and EEG

Timeline Analysis Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.

Best methods

Cars of the future

Cars of the (Near) Future

Sony Xplod car stereo with a front USB port

Delphi three-port hub

Multiple ports allow multiple consumer interfaces

Car of the Future

Land Rover LRX Concept

Delphi iPhone Car Controller

Rinspeed iChange

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http://www.todayandtomorrow.net/2008/03/28/reventon-2/ http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.htm Lamborghini display 79

Ford avatar / EVA

Tasks performed in the car 100% 18% 28% 36% 2% 80% 49% 52% 52% 52% 3% 59% 60% 63% 71% 69% 75% 2% 79% 76% 82% 83% 60% 2% 3% 80% 19% 40% 21% 3% 12% 14% 69% 62% 10% 8% 46% 45% 6% 6% 20% 3% 34% 32% 5% 4% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13% 0% I Do This Would Like To Don't Want To

Mary S. Butler, Razorfish (Mary.Butler@razorfish.com) Jason Kriese, Microsoft Auto (jkriese@microsoft.com) Mike Jones, Smart Design (Michael@SmartDesignUSA.com) David Kidd, George Mason U. (dkidd3@gmu.edu) Karen Kaushansky, Tellme (kjkausha@microsoft.com) Continue the conversation: My Car is Talking But What It’s Saying on Facebook http://bit.ly/sxswmycar

My Car is Talking But What's it Saying?

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Notes on slide 1

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