Your SlideShare is downloading. ×
My Car is Talking But What's it Saying?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

My Car is Talking But What's it Saying?

2,596

Published on

Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior …

Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior Interaction Designer, Smart Design; and David Kidd, doctoral student, George Mason University. The panel was moderated by Mary S. Butler, Senior Content Strategist, Razorfish and Editor of Headlightblog.com.

From the panel description:
"We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow."

Published in: Automotive, Technology, Sports
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,596
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
108
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. My Car is Talking But What’s It Saying?
  • 2. Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel. Poor design in your car? A button, a sound, an application … Submit via Twitter @sxswmycar or comment at meebo.com/sxsw
  • 3. Mary S. Butler, Razorfish Jason Kriese, Microsoft Auto Mike Jones, Smart Design David Kidd, George Mason University Karen Kaushansky, Tellme
  • 4. About Me Current • Senior Content Strategist, Razorfish • Editor, Headlightblog.com Previous • Editor-in-Chief, Forbes.com luxury auto site • Managing Editor, Cars.com
  • 5. David Kidd George Mason University •Driver distraction •Interruptions •Usability Liberty Mutual •Perceptions of driving ability Westat •Driving experience
  • 6. Promising trends: • Speech-based interfaces • Infotainment for information control Potential concerns: • Aesthetics over human- centered design • Interfaces that are incompatible with driving
  • 7. think Intuitive and functional design that accommodates the limitations of the driver 7
  • 8. jason kriese user experience program mgr
  • 9. “I design, define, and develop features for the Microsoft Auto platform.” Zzzzzzzz…
  • 10. my 60 minute commute in 60sec 45sec
  • 11. 13.7 exhilarating miles
  • 12. en route 2 incoming calls (“The Boss” and Grandma) 4 GB of music 1 worthwhile radio station (Def Lepperd!) 1 2 3x perusing m.facebook 1 change to a 9am meeting
  • 13. arrived!
  • 14. think We need to facilitate purposeful, micro consumption of content in the car. 18
  • 15. 19
  • 16. Doesn’t turn on 20
  • 17. 21
  • 18. 22
  • 19. 23
  • 20. 24
  • 21. think We used to fawn over new cars, now our phones and laptops get the attention. Carmakers are eager for the affection we give our gadgets. Hence, screens. It’s a good thing: They’re more accurate to the car, and more effective for the driver. 25
  • 22. Karen Kaushansky 26
  • 23. All I want to do is make a phone call Copyright 2008 Microsoft Corporation, Confidential & Proprietary 32
  • 24. think Designing for the car means designing interactions that are natural and non-stressful which today and in the future can be voice (speech input, audio output). 33
  • 25. think Automakers and their designers need to figure out better ways to integrate consumer hand-held and other portable devices into vehicles. 34
  • 26. Michael’s Mazda 3 Hatchback
  • 27. Kenni’s 2004 Honda Pilot EX
  • 28. Evan’s 1996 Infiniti G20
  • 29. Question 1: Challenges / Pain Points
  • 30. 48
  • 31. Charting anxiety freakin’ out anxiety calm pre-planning write on updating arrived unfamiliar completed paper route travelling new search incoming last 5% of with while call nav passengers driving task/situation over time
  • 32. Prototyping
  • 33. 51
  • 34. Occlusion Method
  • 35. Peripheral Detection Task Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894. Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.
  • 36. Lane-change Test (LCT) Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.
  • 37. Eye-tracking and EEG
  • 38. Timeline Analysis Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.
  • 39. Best methods
  • 40. Cars of the future
  • 41. Cars of the (Near) Future
  • 42. Sony Xplod car stereo with a front USB port
  • 43. Delphi three-port hub
  • 44. Multiple ports allow multiple consumer interfaces
  • 45. Car of the Future
  • 46. Land Rover LRX Concept
  • 47. Delphi iPhone Car Controller
  • 48. Rinspeed iChange
  • 49. 74
  • 50. 77
  • 51. http://www.todayandtomorrow.net/2008/03/28/reventon-2/ http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm http://cars.about.com/od/lamborghini/ig/2008-Lamborghini- Reventon-pics/2008-Lamborghini-Reventon-dash.htm Lamborghini display 79
  • 52. Ford avatar / EVA
  • 53. Tasks performed in the car 100% 18% 28% 36% 2% 80% 49% 52% 52% 52% 3% 59% 60% 63% 71% 69% 75% 2% 79% 76% 82% 83% 60% 2% 3% 80% 19% 40% 21% 3% 12% 14% 69% 62% 10% 8% 46% 45% 6% 6% 20% 3% 34% 32% 5% 4% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13% 0% I Do This Would Like To Don't Want To
  • 54. Mary S. Butler, Razorfish (Mary.Butler@razorfish.com) Jason Kriese, Microsoft Auto (jkriese@microsoft.com) Mike Jones, Smart Design (Michael@SmartDesignUSA.com) David Kidd, George Mason U. (dkidd3@gmu.edu) Karen Kaushansky, Tellme (kjkausha@microsoft.com) Continue the conversation: My Car is Talking But What It’s Saying on Facebook http://bit.ly/sxswmycar

×