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Location, location, location: The next big thing in social media marketing

by Mary S. Butler on Oct 20, 2010

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This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler. ...

This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.

The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?

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car zar eric miltsch digital automotive facebook places geotoko foursquare 2010 automotive internet roundtable location-based services yelp check-ins check-in services auction direct usa luther lowe jd power razorfish finish line ford doug frisbie social media marketing gowalla mary s butler bill pearson amica

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Location, location, location: The next big thing in social media marketing — Presentation Transcript