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Redwood Cradle to cradle Innov_ex 09
 

Redwood Cradle to cradle Innov_ex 09

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Cradle to Cradle and the complexities of using leather

Cradle to Cradle and the complexities of using leather
Innovation for Extremes 2009 http://www.innovation-for-extremes.org

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    Redwood Cradle to cradle Innov_ex 09 Redwood Cradle to cradle Innov_ex 09 Presentation Transcript

    • Cradle to cradle and the complexities of using leather
      • Michael Redwood
        • Visiting Professor in Business Development in Leather, British School of Leather Technology
        • Leather consultant and advisor on strategy and innovation
        • www.mikeredwood.com
    • LEATHER A KEY MATERIAL THROUGH THE AGES APPRECIATED FOR ITS PERFORMANCE AND ITS BEAUTY IN TERMS OF TOUCH, FEEL, LOOK, AND SMELL
    •  
    • 21 st Century Leather
      • A high performance material of choice rather than necessity
      • Has manufacturing issues
      • Change is needed rather than just trying harder or “meeting legal requirements”
      • Cradle to Cradle offers the right sort of basic approach
    • Talking mostly nonsense
      • chrome is bad and vegetable good for tanning
      • organic tannages
      • tanning without chemicals
      • leather which is naturally biodegradable
    • Articles from leather
      • Leather is only as good as they way it is used
      • end of life of footwear and leathergoods important
      • Europe consumes 4 pairs per capita and the US 7: a lot of landfill!
      • Recycling to Africa is highly controversial
      • Solution begins with Design stage considering
        • Appropriate life
        • End of life
    • Questions to ask ourselves
      • Instead of trying to be less bad can we be good?
      • Should we really all cut our hair so we use less shampoo?
      • Should we stop eating in Mexican restaurants to reduce methane produced?
      • Is a cherry tree bad because it produces too much blossom?
      • Is C2C a better way?
    • The new industrial revolution
      • Braungart design philosophy:
      • "Don't just change small things, reinvent everything!"
    •  
    • Reinvent everything Have fun doing it