Jason Jones 090506 Innovation4extremes V1

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Jason Jones 090506 Innovation4extremes V1

  1. 1. RM: Innovation for, through, and of Extremes By Jason Jones & David I. Wimpenny De Montfort University Innov_ex 09 9 May 2009
  2. 2. Source:http://en.wikipedia.org/wiki/Gulf_war
  3. 3. Source:www.byu.edu
  4. 4. Source:http://en.wikipedia.org/wiki/Sugarloaf_Mountain,_Brazil
  5. 5. RM: Innovation J. Jones Innovex 09 9 May 2009 through,for, Extremes & of
  6. 6. RM: Innovation J. Jones Innovex 09 9 May 2009 through, Extremes
  7. 7. Source:http://www.notjustrocks.com/uploads/TXColmesneil8-2L.jpg
  8. 8. Source:http://www.notjustrocks.com/uploads/120306-6L.jpg
  9. 9. Source:http://www.notjustrocks.com/uploads/AZFlorence-1L.jpg
  10. 10. LS Lighting + Sand = Fulgurite (fulgurite.com) Source:http://www.notjustrocks.com/uploads/AZFlorence-1L.jpg
  11. 11. LS Lighting + Sand = + Metal Powder + Plastic Powder Laser Laser Sintering (LS) Source:http://www.notjustrocks.com/uploads/AZFlorence-1L.jpg
  12. 12. Laser Sintering (LS or SLS) 3D Systems EOS
  13. 13. Source:www.byu.eduSource:http://en.wikipedia.org/wiki/Amber
  14. 14. Source:www.byu.eduSource:http://en.wikipedia.org/wiki/Amber SLA Stereo Lithography Apparatus(SLA) Sap Left for Ages
  15. 15. Stereolithography (SLA) 3D Systems
  16. 16. Terminology LSSLA FDM 3DP SLMJetting USC LENS SLS
  17. 17. RM: Innovation J. Jones Innovex 09 9 May 2009 through,for, Extremes & of
  18. 18. RM: Innovation J. Jones Innovex 09 9 May 2009 for, Extremes & of
  19. 19. Source:www.carpentertrade.com/ordering.html;en.wikipedia.org/wiki/Grip_(gymnastics)
  20. 20. Source:ducati.com
  21. 21. • Pressure a helmet exerts on the head Correct helmet Small helmet Customized helmet
  22. 22. What is Custom-Fit? is: • A Paradigm where • Digital Manufacturing is • Driven by Customer Data in order to • Produce Customised Products for their Body
  23. 23. What are you going to change? Customised liner Padding EPS
  24. 24. How to do it? 1. Start with a 3D helmet model in the computer 2. Scan the head 3. Morph the helmet design to fit the head 4. Make the helmet Source:Custom-fit.org
  25. 25. 3D scanning
  26. 26. Automated design
  27. 27. 30/01/2015 Result
  28. 28. 30/01/2015 Growing Wish List
  29. 29. (Results: failure. HIC = 2460; peak = 280G)
  30. 30. The Next Generation
  31. 31. The customer is always right. Source:Ducati.com/LoughboroughUniversity
  32. 32. Customer feedback 92% of the motorcyclists surveyed feel discomfort from the seat when travelling long distances Source:Ducati.com/LoughboroughUniversity
  33. 33. • Results from on line survey: motorcycle seats Do motorcyclists want customised seats? Yes, 81.10% No, 18.90% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Customised Seats according to Body Geometry Customer feedback Source:Ducati.com/LoughboroughUniversity
  34. 34. • Results from on line survey: motorcycle seats Customer feedback Yes, 78.9% No, 21.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Willingness to Pay for Customised Seats up to €250, 66% <€500, 31.30% >€500, 2.70% 0% 10% 20% 30% 40% 50% 60% 70% Willingness to Pay Willingness to Pay and Wait Source:Ducati.com/LoughboroughUniversity
  35. 35. What part(s) to change? Stability Pad (inside) Comfort Aesthetics Cover (sky) Bottom Cover (sky)
  36. 36. How to meet customer need? • What bike part(s) to change? – The Seat • How to drive the changes? • What changes to make? Source:Ducati.com
  37. 37. How to drive the changes? • Unsuccessful attempts: Scanning Measuring Source:Human-solutions.com(farleft)
  38. 38. • Success: Empirical data from Pressure Map How to drive the changes?
  39. 39. How to drive the changes? • What about subjective data (your feelings)? Source:IBV Emperical Data (mm Hg) Subjective Data (Feelings)+ Hybrid Data (Comfort Map)=
  40. 40. How to drive the changes?
  41. 41. How to drive the changes?
  42. 42. How to drive the changes?
  43. 43. How to drive the changes?
  44. 44. How to drive the changes? Zone 3 Zone 2 Zone 1
  45. 45. How to meet customer need? • What part(s) to change? – The Seat • How to drive the changes? – Empirical + Subjective Data • What changes to make? Source:Ducati.com
  46. 46. What changes to make? • Laboratory Stiffness testing: – Establish the dynamic performance of the standard seat material (benchmark) – Explore the performance of alternative materials
  47. 47. What changes to make? • Create a “pseudo pocket sprung” seat – Using CAD & Computer Analysis (FEA) to – Hollow out the inside of the seat – Use the force vs. displacement curves from the laboratory stiffness tests to design individual “spring” like structures.
  48. 48. What changes to make? • Using CAD & Computer Analysis (FEA): – Make an array of the “spring” like structures – Insert them into the seat according to…
  49. 49. What changes to make? • …the customer defined Comfort Zones with the customer specified stiffness
  50. 50. What changes to make? • Customised Seat making application
  51. 51. • Customised Seat making application
  52. 52. How to meet customer need? • What bike part(s) to change? – The Seat • How to drive the changes? – Empirical + Subjective Data • What changes to make? – Graded stiffness Source:Ducati.com
  53. 53. The virtual result
  54. 54. The virtual result
  55. 55. The virtual result
  56. 56. Digital fabrication • Validated design using: Laser Sintering 3D Systems EOS
  57. 57. The result
  58. 58. Ducati seat Top side Under side
  59. 59. Learning Outcomes • Is the right material available? • How we will collect the data (3D scanner)? • What regulations might be barriers (CE, UL)? • Will the market pay for the added value?
  60. 60. RM: Innovation J. Jones Innovex 09 9 May 2009 through,for, Extremes & of

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