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    1. 1. Entrepreneurial network: Transforming research into practise<br />
    2. 2. Structure of presentation<br />From research into <br /> practise<br />The IDEAS network <br /> session<br />From practise into <br /> research <br />
    3. 3. The Programme <br />Delivered at DSIC, , ,the programme comprises of three<br />interactive workshop programmes plus additional bespoke support for high-tech SME’s; <br /><ul><li>Customer Focused Value & Innovation May - June ‘09
    4. 4. Competitive Advantage through People and Processes Oct - Nov ’09
    5. 5. Beyond Networking, Creativity Collaboration and Growth Jan – Feb ’10</li></ul>Each workshop programme consists of 4-6 sessions, cohorts of 15 -20 companies.<br />
    6. 6. Workshop Program 3<br />Beyond Networking <br />Creativity, <br />Collaboration <br />and Growth<br />
    7. 7. Six Degrees <br />of Separation<br />First mentioned in 1920’s by FrigyesKarinthy<br />in short stories called ‘Everything Is Different’<br />
    8. 8. “Everybody on this planet is separated by only six other people. Six degrees of separation. Between us and everybody else on this planet. The president of the United States. A gondolier in Venice… It’s not just the big names. It’s anyone. A native in a rain forest. An Eskimo. I am bound to everyone on this planet by a trail of six people…”<br />John Guare'sSix Degrees of Separation<br />
    9. 9. First test: Stanley Milgram’s experiment<br /> Stanley Milgram sent mails to random people in Kansas and Nebraska, and asked them to readdress the mail to their acquaintance who may know the ‘target’ person in Boston. <br />S. Milgram (1977) The Individual in a Social World<br />
    10. 10. Second test: Erdos number<br />Paul Erdos is very famous mathematician who published <br />+ 1500 papers.<br /> A person who writes a paper with him has Erdos Number of 1. A person who writes a paper with a person whose Erdos Number is 1 has Erdos Number of 2. And so on.<br />http://www.oakland.edu/enp/<br />Paul Erdős (1913-1996) <br />
    11. 11. The results<br />The average Erdös number is 4.69 and the median is 5.<br /> Average number of intermediate people in Stanley Migram experiment is 5.5<br />
    12. 12. Third test: The Kevin Bacon game<br />Connect any actor to Kevin Bacon, by linking actors who have acted in the same movie.<br /> Oracle of Bacon website uses Internet Movie Database (IMDB.com) to find the shortest link between any two actors: http://oracleofbacon.org/<br />
    13. 13. Only six people between me and ..... ??<br />Just because a path exists, doesn’t mean you can easily findit.<br /> You don’t know all of the contacts whom your friends know.<br />
    14. 14. How do businesses get benefits from the latest development of knowledge?<br />
    15. 15. Academic terms and concepts sometimes need to be translated into ‘business language’. <br />People like to have FUN!!<br />
    16. 16. Design activity:<br />SMEs mapped<br /> their networks<br /> Organized by the SME in a way that makes sense to them<br />
    17. 17. Geographical distance – spatial proximity<br />Network is local <br />when most of contacts are located in a close proximity. <br />Network is global /non-local when most of contacts are located in a distant proximity. <br />
    18. 18. Strength of ties – Relational characteristics<br />Strong ties are described as long-term and intense interactions between entrepreneurs and their contacts. <br /> Weak ties are described as infrequent and irregular interactions between entrepreneurs and their contacts. <br />
    19. 19. Heterogeneity – Social proximity<br />Government<br />Owner of a small business<br />Academic<br />Academic<br />Executive in a large company<br />Employed<br />Employed<br />Homogeneous means that entrepreneurs have contacts that come from relatively similar backgrounds.<br />Heterogeneous means that entrepreneurs have contacts that come from relatively diverse backgrounds.<br />
    20. 20. Connectedness of networks – Structural characteristics<br /> Tight or dense networks are networks in which everyone is connected to each other. <br />Loose networks are networks in which not everyone knows each other. <br />
    21. 21. Benefits of network<br />Knowledge spillovers, <br />reduce loneliness, etc<br />New information and Knowledge<br />Exchange of fine-grained <br />Information and tacit knowledge, trust, etc<br />Access to new opportunities<br />Access to a variety of resources, experiences, and knowledge<br />Strong support in certain issues and share similar value<br />Cooperation, trust, credibility and transfer of tacit knowledge<br />Brokerage opportunities<br />
    22. 22. How to make these people happy and back <br />to their office with something real?<br />
    23. 23.
    24. 24. From practise into research<br />
    25. 25. How business can benefitfrom their network? <br />How to optimizenetwork to reap the benefits? <br />How to find the important node, the supernetwork?<br />
    26. 26. 9 of 10 articles in networks use conventional techniques of data collection. Why not start something different?<br />
    27. 27. <ul><li>SMEs find it relevant
    28. 28. SMEs give the information that we need for our research</li></li></ul><li>
    29. 29. Guide SMEs to fill this questionnaire in an interactiveway.<br />Contacts are divided into fourcategories:<br />Core contact<br />Contacts who help with new ideas<br />Contact who could help to test out ideas<br />Contact who could help to bring ideas to market<br />
    30. 30.
    31. 31. Research on network<br />
    32. 32. Starting from my PhD work<br />How do social networks influencethe growth of university spin-offs?<br />To what extent, and under what conditionsare the characteristics of social networks beneficialfor growth?<br />Research in Delft, the Netherlands and Trondheim, Norway (+/- 100 spin-offs)<br />
    33. 33. Confused!!!!!<br />Network is complex!<br />Strong and weak ties, diversity, geographical distance bring positive benefits to firms in different contexts.<br />
    34. 34. Analyse the data collected from the workshop<br />
    35. 35. Network characteristics<br />
    36. 36. 34<br />Level of interactions with contacts and overall networks structure<br />Level of interactions with contacts and geographical distance<br />
    37. 37. Geographic distance and Level of interactions with contacts<br />
    38. 38. Connectivity of contacts and Level of interactions with contacts<br />
    39. 39. Network characteristics<br />
    40. 40. Network characteristics<br />
    41. 41. In the workshop we worked with SMEs to… <br />Identify contacts that helped in the past<br />Construct network for the future to solve specific problems<br />
    42. 42. Firms use different contacts to solve problems. However, the presence of core contacts(local and strong ties) is still important. <br /> More than onecore contactalways appears in the process of problem solving.<br />
    43. 43. Two weeks afterthe workshop<br />SMEs receive a <br />tailor-made report<br />
    44. 44. Be balanced, dynamic, and diverse<br />
    45. 45. “The value of a social network is defined not only by who's on it, but by who's excluded”<br />Paul Saffo in The Economist<br />
    46. 46. Thanks for your time<br />Dr. Danny Soetanto MBA<br />IDEAS Research Associate<br />

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