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Presentation to Unislim Leaders
 

Presentation to Unislim Leaders

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Talk given to the leaders of Unislim about how to use Social Media for sales given on the celebration of their 40th birthday.

Talk given to the leaders of Unislim about how to use Social Media for sales given on the celebration of their 40th birthday.

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  • And delicious
  • Look at top sites
  • Look at top sites
  • Look at top sites
  • Do we recognise RSS?
  • Do we recognise RSS?
  • Do we recognise RSS?
  • https://twitter.com/#!/search-advanced
  • Do we recognise RSS?
  • http://pinterest.com/all/
  • http://mashable.com/2012/02/26/pinterest-womens-magazines/
  • http://mashable.com/2012/02/28/pinterest-youtube/Biggest traffic generator is Pinterest. Started posting vids on its pinterest boards on 1 Feb and YT activity doubled (200k views to 400k) within 5 daysMore views and it helps move the vids up the YT search engineVids play on pinterest but count as YT traffic
  • Your source page: http://pinterest.com/source/unislim.com/What content is resonating? What recipes get repinned?

Presentation to Unislim Leaders Presentation to Unislim Leaders Presentation Transcript

  • Unislim | May 2012SOCIAL MEDIA FOR SALESMARYROSE LYONS | BRIGHTSPARK
  • What Is Social Media?• According to Wikipedia
  • What Is Social Media?• According to WikipediaOr a fancy way of describing all the millions of conversations going on 24/7
  • Characteristics of Social Media• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
  • Characteristics of Social Media• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Think comments on blogs. Ratings & reviews. Forums.
  • Characteristics of Social Media• Two-Way Conversation Not broadcast. Many- to-many. Not one-to- many
  • Characteristics of Social Media• Two-Way Conversation Not broadcast. Many- to-many. Not one-to- many The Irish are pretty good at this!
  • Characteristics of Social Media• Community Facilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, p hotography, politics, knitti ng, even a favourite TV show.
  • Characteristics of Social Media• Community Facilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, photography, politics, knitting, even a favourite TV show. If YOU are secretly into knitting, check out www.dailyknitter.com or for craft, www.etsy.com
  • Characteristics of Social Media• Connected We now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face).
  • Characteristics of Social Media• Connected We now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face). On average we stay in touch with 52 people through these means (Source: Universal McCann)
  • Types of Social Media1. Blogs - yours is rather good
  • Types of Social Media2. Social Networking Sites
  • Types of Social Media• But the world’s most famous one is…
  • Types of Social Media3. Microblogs
  • Types of Social Media• But watch out for …
  • Types of Social Media• According to their respective blogs
  • Types of Social Media• And the new wunderkind…
  • Types of Social Media4. Content Communities
  • Types of Social Media5. Forums
  • Types of Social Media5. ForumsBoards.ie has 3.2 million unique visitors every month
  • Types of Social Media6. Wikis
  • Types of Social Media7. Podcasts
  • 3 Steps To Social Media Success1. Listen
  • 3 Steps To Social Media Success1. Listen2. Engage
  • 3 Steps To Social Media Success1. Listen2. Engage3. Plan
  • Step 1: Listen• Advanced Twitter Search
  • Is Nancy Here?
  • Step 1: Listen• Advanced Twitter Search• Boardreader
  • http://boardreader.com/
  • Step 1: Listen• Advanced Twitter Search• Boardreader• Ice Rocket
  • http://www.icerocket.com
  • Step 1: Listen• Advanced Twitter Search• Boardreader• Ice Rocket• Google Alerts
  • http://www.google.com/alerts
  • Step 2: Engage
  • Step 2: Engage
  • Step 2: Engage
  • Step 2: Engage
  • Step 2: Engage• Know your audience. – Who are they? What is going on in their lives?• Speak to them in their own language. – Get the tone right.
  • Step 2: Engage
  • Step 2: EngageWhen you’re doing the broadcasting…• Keep it short – 140 chars / 20 words• Ask questions
  • Step 2: Engage• Be human• Helpful• Fun
  • Your Twitter Page
  • Step 3: Plan It• Create a content plan … and stick to it
  • Step 3: Plan It• Create a content plan … and stick to it• Use your channels to amplify your message
  • Step 3: Plan It• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …
  • Step 3: Plan It• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …You are already pretty good at that!
  • How Much Time?
  • How Much Time?
  • Pinterest
  • Pinterest• Hugely visual, emphasises pictures over text• It’s about wish lists. Aspirations• Removes barrier to content contribution because you just have to show taste, not opinion• Demographic is women, 25-44
  • Bonus: Pinterest• #1 traffic referrer to
  • And
  • #2 referrer to cookinglight.com
  • #4 referrer to myrecipe.com
  • Lionsgate Be Fit Channel
  • What Are People Saying About You?
  • Social Media IS Important
  • Can You Afford Not To?All internet users willbecome active internetusers, just asconsumers made thetransition fromoccasional to regular TVwatching in the 1950’sand 1960’s.
  • Advice For All Businesses“Resistance to social media is futile.Millions of people are creating content forthe social Web. Your competitors arealready there. Your customers have beenthere for a long time. If your business isntputting itself out there, it ought to be …”BusinessWeek, Feb 2009
  • Thank You!• Get in touch!