Blogging presentation

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Blogging for not for profit and voluntary organisations. Delivered to the social media masterclass run by The Wheel. 11 May 2010

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  • Icecreamireland.com
  • Blogging presentation

    1. 1. Blogging for Community & Voluntary Organisations<br />Maryrose Lyons, Brightspark Consulting<br />11 May 2010<br />
    2. 2. BrightsparkBlog<br />Launched in June 2003. “The ups and downs of running an internet business in Dublin” Typepad -> Blogger -> Wordpress<br />
    3. 3. BrightsparkBlog<br />1203 posts 769 approved comments<br />Awards there have been some…<br />
    4. 4. Cluetrain Manifesto<br />There’s a new conversation between and among your market and your workers.<br />It’s making them smarter and it’s enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporatewords and happy talk brochures. Or you can join the conversation.<br />
    5. 5. What & Why Blog?<br />Usually - but not always - written by 1 person Updated regularly<br />Written on a topic – but that can be anything!<br />Great for search engine optimisationDrives traffic to your website <br />Humanises your organisationTell your story Share your vision Promotes your services <br />
    6. 6. Great Irish Blogs<br />
    7. 7. Great Irish Blogs<br />
    8. 8. Great Irish Blogs<br />
    9. 9. Great Irish Blogs<br />
    10. 10. Great Irish Blogs<br />
    11. 11. Great Irish Blogs<br />
    12. 12. Great Irish Blogs<br />
    13. 13. Great Irish Blogs<br />
    14. 14. Good Source Of Blogs<br />Irish Blog Awards<br />The not so short list: <br />http://awards.ie/blogawards/2010/03/10/2010-irish-blog-awards-not-so-shortlists/<br />
    15. 15. How To Do It Right<br />Planning<br />Personality<br />Perseverance<br />Promoting<br />
    16. 16. 1. Planning<br />Who is your audience? <br />What will your blog be about?<br />Are there similar ones out there?<br />
    17. 17. 2. Personality<br />Reveal yourself<br />Don’t be afraid to have opinions<br />Tell stories<br />Relate things from real life<br />
    18. 18. 2. Personality<br />How Not To Do It<br />http://ictchampion.lasa.org.uk/<br />http://www.intelligentgiving.com/the_buzz/the_blog/<br />http://getfullyfundedblog.com/<br />
    19. 19. 2. Personality<br />How To Do It<br />http://england.shelter.org.uk/news<br />http://www.actingonimpulse.net/blog/<br />http://irishautismaction.blogspot.com/<br />http://www.sankalpa.ie/<br />http://www.concern.net/blogs/haiti-earthquake-coverage<br />http://blog.charitynavigator.org/<br />http://www.greenpeace.org/international/en/news/Blogs/climate/<br />http://www.asmallchange.net/<br />
    20. 20. 3. Perseverance<br />It’s all about the content plan baby!<br />
    21. 21. 4. Promoting<br />Google is your number 1 What are your target search terms Categories/Tags<br />Read other blogs<br />RSS is your friend<br />Repackage<br />Ezine Twitter Facebook<br />
    22. 22. Thank You For Listening<br />http://www.brightspark-consulting.com/<br />

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