Why I Love Social Media And Why
You Should Too
Presentation to Entrepreneurs Day
Dublin. #OutFromCrowd
11 June 2014
A Bit About Me
Digital Marketing since 1999
Brightspark Consulting 2003
Around since start of Social
B2B & B2C
Teens & Soc...
The following slides contain jargon, buzzwords,
and military images.
Scary Ships
Photo Credit: The Official US Navy on Flickr
1. Persona Driven Marketing
The Who?
Who are you
trying to reach?
Name them.
What are their
Interests?
Painpoints? What
ma...
2. Content Marketing
The What?
What do you need to tell them?
What have you got to say that will
interest them? How to spi...

Don't be afraid to have
2. Content Marketing
Don't be afraid to say it like it like it is…
2. Content Marketing
2. Content Marketing
Don't be afraid to use good old
fashioned email
The How
3. Social Media
Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/
Social Media Is...
3. Social Media
Content Plan – Your Secret Weapon
Image credit: rapgenius.com
Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS
Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS
Local Authority Finances.com
Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS
Avego How To Video
Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS
Research & Distribution
Why Do Many Get It Wrong?
It takes time
You must be consistent
Know why you’re doing it…
So you can measure results
W...
Find Me (Do The Right Thing)
http://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.co...
B2B Social Media | Entrepreneurs Day Dublin
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B2B Social Media | Entrepreneurs Day Dublin

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Presentation at Entrepreneurs Day Dublin on B2B social media marketing, with social media case studies ireland.

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  • B2B Social Media | Entrepreneurs Day Dublin

    1. 1. Why I Love Social Media And Why You Should Too Presentation to Entrepreneurs Day Dublin. #OutFromCrowd 11 June 2014
    2. 2. A Bit About Me Digital Marketing since 1999 Brightspark Consulting 2003 Around since start of Social B2B & B2C Teens & Social Media
    3. 3. The following slides contain jargon, buzzwords, and military images.
    4. 4. Scary Ships Photo Credit: The Official US Navy on Flickr
    5. 5. 1. Persona Driven Marketing The Who? Who are you trying to reach? Name them. What are their Interests? Painpoints? What makes them tick? Where do they hang out online?
    6. 6. 2. Content Marketing The What? What do you need to tell them? What have you got to say that will interest them? How to spin your message into something that will resonate?
    7. 7.  Don't be afraid to have 2. Content Marketing
    8. 8. Don't be afraid to say it like it like it is… 2. Content Marketing
    9. 9. 2. Content Marketing Don't be afraid to use good old fashioned email
    10. 10. The How 3. Social Media Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/ Social Media Is A Mindset
    11. 11. 3. Social Media Content Plan – Your Secret Weapon Image credit: rapgenius.com
    12. 12. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    13. 13. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    14. 14. Local Authority Finances.com
    15. 15. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    16. 16. Avego How To Video
    17. 17. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    18. 18. Research & Distribution
    19. 19. Why Do Many Get It Wrong? It takes time You must be consistent Know why you’re doing it… So you can measure results What are your goals? o Brand Awareness o Leads o Customers o Thought Leadership
    20. 20. Find Me (Do The Right Thing) http://brightspark-consulting.com/ @maryrose ie.linkedin.com/in/maryroselyons/ plus.google.com/MaryroseLyons http://www.slideshare.net/maryroselyons
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