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B2B Social Media | Entrepreneurs Day Dublin

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Presentation at Entrepreneurs Day Dublin on B2B social media marketing, with social media case studies ireland.

Presentation at Entrepreneurs Day Dublin on B2B social media marketing, with social media case studies ireland.

Published in: Marketing, Business, Technology

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  • Transcript

    • 1. Why I Love Social Media And Why You Should Too Presentation to Entrepreneurs Day Dublin. #OutFromCrowd 11 June 2014
    • 2. A Bit About Me Digital Marketing since 1999 Brightspark Consulting 2003 Around since start of Social B2B & B2C Teens & Social Media
    • 3. The following slides contain jargon, buzzwords, and military images.
    • 4. Scary Ships Photo Credit: The Official US Navy on Flickr
    • 5. 1. Persona Driven Marketing The Who? Who are you trying to reach? Name them. What are their Interests? Painpoints? What makes them tick? Where do they hang out online?
    • 6. 2. Content Marketing The What? What do you need to tell them? What have you got to say that will interest them? How to spin your message into something that will resonate?
    • 7.  Don't be afraid to have 2. Content Marketing
    • 8. Don't be afraid to say it like it like it is… 2. Content Marketing
    • 9. 2. Content Marketing Don't be afraid to use good old fashioned email
    • 10. The How 3. Social Media Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/ Social Media Is A Mindset
    • 11. 3. Social Media Content Plan – Your Secret Weapon Image credit: rapgenius.com
    • 12. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    • 13. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    • 14. Local Authority Finances.com
    • 15. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    • 16. Avego How To Video
    • 17. Interesting B2B Content INFOGRAPHICBLOG MICRO CONTENT VIDEO DEMO'S Presentation VIDEO TESTIMONIALS
    • 18. Research & Distribution
    • 19. Why Do Many Get It Wrong? It takes time You must be consistent Know why you’re doing it… So you can measure results What are your goals? o Brand Awareness o Leads o Customers o Thought Leadership
    • 20. Find Me (Do The Right Thing) http://brightspark-consulting.com/ @maryrose ie.linkedin.com/in/maryroselyons/ plus.google.com/MaryroseLyons http://www.slideshare.net/maryroselyons