Time To Get Stuck Into Twitter
(Disclaimer*)
Let’s Rank Ourselves
Twitter? LinkedIn?
A Brief History
• Twitter
Born on 21 March 2006
Total number of Twitter users: 500 million
Monthly active users: 200 milli...
Twitter Lingo
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.
Twitter Lingo
Reply: talking to a person
(public)
A Tweet = an expression or opinion of
140 chars or less, on Twitter to a...
Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
A Tweet = an expres...
Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
b...
Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
b...
Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
b...
Twitter Etiquette
1. RT = currency of
Twitter, show the
love
2. ‘via’ good
etiquette to not
pass off as your
own
3. If som...
# What Is This? #
• A way of spreading information about a
subject, or participating in a discussion
– Used widely at conf...
How To RT
• Be shorter than the 140 chars to allow for
RT’s (90)
• Stick the hashtag or @ in the middle
How To Hashtag
DO…
– Use for humour #firstworldproblems
– To take part in a conversation #seanadref
How To Hashtag
• DON’T
• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades
• #h...
How You Seen This?
Klout
• A number between 1 and 100 that denotes
how influential you are.
• Can download it for Chrome
Twitter “Levels”
• Level 1:
Broadcast Only
Twitter “Levels”
• Level 2: Chitty
Chat
Twitter “Levels”
• Level 3:
Advanced
Search
Anatomy Of A Twitter Page
Anatomy Of A Twitter Page
Twitter Basics
1. Decide on a name (business or personal?)
2. Fill out the profile
3. Choose a design style
– Twitterbackg...
Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
4. What will ...
Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
– Share, don’...
Let’s Go…
• Tweetdeck is an app that sits on your desktop
Tweetdeck
• Add Twitter accounts
• Remove the black
• Add columns
– Interactions shows all the people who followed
you, fa...
“There’s An App For That”
• Find people worth following:
http://wefollow.com/
• Know what is the best time and day for you...
Exercise!
Increase your
Klout score.
How? Create content people
want to share and respond to.
Connect all your social netw...
Thank You!
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02 twitter

  1. 1. Time To Get Stuck Into Twitter (Disclaimer*)
  2. 2. Let’s Rank Ourselves Twitter? LinkedIn?
  3. 3. A Brief History • Twitter Born on 21 March 2006 Total number of Twitter users: 500 million Monthly active users: 200 million Average number of followers/user: 206 Average time spent per user/month: 170 mins % Users accessing via mobile: 60%
  4. 4. Twitter Lingo A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  5. 5. Twitter Lingo Reply: talking to a person (public) A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  6. 6. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  7. 7. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  8. 8. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  9. 9. Twitter Lingo Reply: talking to a person (public) Direct Message (DM): talking to a person (privately) Other person must be following you in order to DM Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend Favorite/Star: save stuff A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
  10. 10. Twitter Etiquette 1. RT = currency of Twitter, show the love 2. ‘via’ good etiquette to not pass off as your own 3. If something’s worth repeating, do it. If something’s worth repeating, do it!
  11. 11. # What Is This? # • A way of spreading information about a subject, or participating in a discussion – Used widely at conferences • Choose something short & simple #websummit • Remind attendees about the hashtag (materials, screens, speaker mentions, etc.) – Marks a shift in how people watch TV • #vinb, #latelate, #lovehate – #FF
  12. 12. How To RT • Be shorter than the 140 chars to allow for RT’s (90) • Stick the hashtag or @ in the middle
  13. 13. How To Hashtag DO… – Use for humour #firstworldproblems – To take part in a conversation #seanadref
  14. 14. How To Hashtag • DON’T • Use one to jump in on a conversation that has nothing to do with you, eg. Habitat lampshades • #hashtag #every #word #in #a #sentence. [It is a crime.]
  15. 15. How You Seen This?
  16. 16. Klout • A number between 1 and 100 that denotes how influential you are. • Can download it for Chrome
  17. 17. Twitter “Levels” • Level 1: Broadcast Only
  18. 18. Twitter “Levels” • Level 2: Chitty Chat
  19. 19. Twitter “Levels” • Level 3: Advanced Search
  20. 20. Anatomy Of A Twitter Page
  21. 21. Anatomy Of A Twitter Page
  22. 22. Twitter Basics 1. Decide on a name (business or personal?) 2. Fill out the profile 3. Choose a design style – Twitterbackgrounds, twitpaper – Bespoke design can include additional info 4. Find some followers 5. Go!
  23. 23. Twitter Goals 1. What is our overall goal? 2. How will we achieve that? 3. What kind of things will we post? 4. What will we not post? 5. Who will post? 6. How often? 7. How will we measure success?
  24. 24. Twitter Goals 1. What is our overall goal? 2. How will we achieve that? 3. What kind of things will we post? – Share, don’t sell – Be helpful – Be personal… funny even! 4. What will we not post? 5. Who will post? 6. How often? – Very important to commit to it 7. How will we measure success?
  25. 25. Let’s Go… • Tweetdeck is an app that sits on your desktop
  26. 26. Tweetdeck • Add Twitter accounts • Remove the black • Add columns – Interactions shows all the people who followed you, favourite your tweets, or RT’ed you. – Show Mentions, Messages – Activity if you want to spy on people! • When someone follows you, choose to follow them, their mentions, or their favorites…
  27. 27. “There’s An App For That” • Find people worth following: http://wefollow.com/ • Know what is the best time and day for your audience: https://followerwonk.com • Clean your follower lists: http://www.friendorfollow.com/ • Track your performance http://twittercounter.com/ or tweetstats.com
  28. 28. Exercise! Increase your Klout score. How? Create content people want to share and respond to. Connect all your social networks. The more that people tweet, mention, comment, like, the higher your score will be.
  29. 29. Thank You!

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