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Mary Preheim Group Complete Home Marketing Plan
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Mary Preheim Group Complete Home Marketing Plan


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Buying or Selling a home in today’s market can be challenging – The Mary Preheim Group understands that. While the market is often times demanding, hundreds of homes are sold each week in Southern …

Buying or Selling a home in today’s market can be challenging – The Mary Preheim Group understands that. While the market is often times demanding, hundreds of homes are sold each week in Southern Nevada. What’s the difference between a home selling or a home or failing to do so? The Details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our existing network, at The Mary Preheim Group no detail is overlooked.
With a proven track record, the right skill set and years of experience, The Mary Preheim Group has all the tools whether you are looking to buy, sell, invest or rent. If you’re serious about buying or selling a home, were serious about getting the job done. Who you work with in today’s market matters. We look forward to working with you.

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  • 1. Mary Preheim 702-900-6279 I will exceed your expectations: As a REALTY EXECUTIVES REALTOR®, I have the experience that counts. Thank you for taking the time to meet with me today. I appreciate the opportunity to present my comprehensive sales and marketing plan. I am confident I can exceed your expectations. I look forward to working with you.
  • 2. Top Priorities in Selling Your Home Below is a list of factors that will contribute to the sale of your home. It is important that I understand your priorities, so I know how to customize and better manage that process. Please list your priorities in order of importance low to high (low importance, moderate importance, high importance). Preparation Broker Qualifications Communications Pricing Escrow & Transaction Management After Sales Follow-Up Current Market Conditions Time on the Market Walk-Away Dollars Open Houses Target Marketing Marketing & Advertising Internet Exposure Staging & Merchandising LOW MODERATE HIGH
  • 3. Qualities of Your Home Upgrades, remodeling, additions, special qualities and characteristics: What were the top three reasons you purchased your home? What do you like most about the property and location of your home? What do you like least about this property and the location? In addition to the basic features of your home, please provide some additional information regarding what makes your home unique or special. This information will enable me to better market your home, help identify – and attract – the most appropriate buyers and ultimately meet your key personal and financial objectives.
  • 4. Bringing Buyers to Your Home Understanding where buyers come from allows my Realty Executives team and me to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, it’s common knowledge that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for me to offer a powerful combination of expert real estate representation and a dominant Internet presence. Experience the advantages of working with an Executive Mary Preheim 702-900-6279
  • 5. Bringing Buyers to Your Home Understanding where buyers come from allows my Realty Executives team and me to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, it’s common knowledge that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for me to offer a powerful combination of expert real estate representation and a dominant Internet presence. Experience the advantages of working with an Executive
  • 6. Selling a house in today’s real estate market requires more than just a sign in the yard and an ad in the newspaper. I use a broad- based marketing approach designed to expose your home to the maximum number of qualified buyers and brokers. My Personal 35 Point Marketing Plan Bringing Buyers to Your Home 1. Evaluation of your wants, needs and highest priorities when selling your home. 2. Marketing and pricing consultation and Competitive Market Analysis (CMA) 3. Get an extra set of keys and place in lock box at property 4. Handle all contracts, disclosures and documents and submit to office for legal compliance 5. Make suggestions for presenting and enhancing your home, including staging if necessary 6. Order sign, brochure box and insert color marketing flyers 7. Schedule photographer and order virtual tour 8. Take picture(s) of property and upload to the Multiple Listing Service (MLS), Internet websites & search engines 9. Order and review a preliminary title report and document the home is free of any title or legal issues. 10. Order natural hazards disclosure report 11.Order “just listed” postcards to be sent to 200 homes, and local businesses in immediate area of home 12. Place your home on the Multiple Listing Service (MLS) 13. Place your home on my personal and local websites 14. Place your home on, Trulia®, Zillow® , and 37 other real estate specific sites 15. Place your home on Google™, GoogleBase™,and/or other search engines 16. Post on Social media sties; IE: Facebook, Facebook pages, Twitter, Flickr, YouTube, Pinterest, etc. 17. Advertise in Homes Illustrated and other consumer homes magazines and websites 18. Present your home in my weekly office networking meeting and schedule an office tour 19. Directly contact 100 top producing agents in Las Vegas announcing your home has just been listed, inquiring if they have potential buyers 20. Set up MLS tour, where all brokerages and agents in your area can preview your property 21. Set up and schedule “open house” advertisements and materials 22. Walk neighborhood day before “open house” passing out flyers/doorhangers to your neighbors 23. Submit buyer offer(s) to seller for review 24. Represent and assist in negotiating purchase offer and respective counter offers 25. Open escrow and manage escrow process until closing 26. Order termite and/or structural inspection(s) and coordinate work if necessary 27. Attend general home inspection, managing problem-resolution if necessary 28. Attend appraisal appointment and answer any questions for the appraiser 29. Order home warranty coverage for listing period and for buyer if applicable 30. Order CC& Rs and financials of HOA, if applicable 31. Place call into loan officer ensuring strength of buyer 32. Manage and communicate all pre-settlement activity via weekly progress reports 33. Attend closing sign off at title company and answer any questions you may have 34. Monitor final funding of buyer’s loan 35. Follow-up consultation ensuring your expectations were met throughout entire home selling process
  • 7. My marketing plan is complemented by our local, regional, national and global advertising, marketplace coverage and industry leadership.
  • 8. Experience the advantages of working with an Executive Print and Electronic Personalized Brochures and Flyers I will put together a custom media plan to market your property to the right audience. That program may include some or all of the following media: and more... this is only a short snapshot.
  • 9. Professional Photography AFTER BEFORE
  • 10. Virtual Tours
  • 11. Reaching Buyers Through The Internet and Other International Advertising With 87% of homebuyers beginning their search for a home on the Internet, I couple my marketing strategy with a broad reach on the worldwide web by using websites, search engines, portals, blogs, virtual communities and more. Realty Executives supports me with additional and powerful international advertising to create opportunities, attract potential home buyers and generate interest in your home. This combined marketing strategy allows me to reach large networks of home buyers, other real estate agents and industry professionals. The ultimate benefit to you – my client – is more exposure for your home, making it easier for home buyers to take action on purchasing it. where the experts are™
  • 12. Zillow Premier Agent Showcase
  • 13. Zillow Premier Agent Showcase
  • 14. Premier Agent Showcase
  • 15. Trulia VIP Agent Showcase
  • 16. By combining cutting-edge marketing and technology strategies with an expansive worldwide network, I will be able to connect you with a wide variety of potential buyers.
  • 17. Give it a try! Just Call, Text or Scan the code to your right    Reaching Buyers Through Technology As we know, technology is changing how we live. And, it has changed the way I run my business and service you – my client. I embrace technology and have invested in it to reach, communicate and motivate your buyer – making it easy for them to purchase your home. From my mobile phone and e-mail to my website, my goal is to get your home in front of as many potential buyers as possible. And, since research shows that a fast response time to inquiries on your home is very important to home buyers, I use technology to react quickly to their requests. I embrace technology to reach your buyer – and to be accessible to you. Mobile Marketing
  • 18. The Power of an International Franchise Realty Executives International’s broad reach and global community network enable me to access buyers from around the world, network with other Executives and their clients, share best practices and refer buyers and sellers. Our Global Network where the experts are™
  • 19. My marketing creates interest and exposure for your property ... and that is often the difference between “For Sale” and “SOLD”
  • 20. OUR TEAM
  • 21. Mary Preheim Team Leader, Listing Specialist CSP, SFR®, REALTOR® Mary began in the industry in 2003 on the mortgage side of the market in Nevada when things were just starting to take off in the direct vertical elevator ride we have been falling from for the last 5 years. Mary finds that understanding both the financing and real estate sides greatly benefits her team and clients in their transactions. Mary embraced the changes in the market and became certified in short sales and foreclosures long ahead of the curve. With over $700 million in transactional volume experience in her back pocket, she looks to make every transaction a successful one. Raised in a small farm-town in Idaho, she learned what hard work was at an early age. Mary has carried that work ethic with her throughout her life and in her career. where the experts are™ Memberships/Certifications/Awards: ▪ Member of National Association of REALTORS, Nevada Association of REALTORS, Greater Las Vegas Association of REALTORS, Las Vegas Young Professionals ▪ SFR®, Certified Short Sale & Foreclosure Specialist ▪ CDPE, Certified Distressed Property Expert ▪ #1 Solo Producer Realty Executives of Nevada 2011, 2012 ▪ 2011, 2012, 2013 Diamond Award Realty Executives International – gross commission earned ▪ 2011, 2012, 2013 Executive Award Realty Executives International --Top 100 Executives worldwide by units sold ▪ 100% Club Realty Executives International 2010, 2011, 2012 ,2013 ▪ Top 1% Overall Agents in Greater Las Vegas 2011, 2012, 2013
  • 22. A Team always outperforms and individual… where the experts are™ At your service: Client Services Coordinator / Licensed The first point of contact for all incoming leads. Customer service to new and existing clients is their #1 priority. Showing Agent / Licensed Coordinates showings on properties, explains the buyer process, handles the paperwork for the offer process and negotiates the best terms for our clients needs. Marketing Coordinator Exposing our inventory of homes online, by phone and door knocking, our marketing guru works to find the right buyer for our seller and finds more homes to add to our inventory for our buyers. Transaction Coordinator / Licensed Handles everything in the transaction from D to Z. Their priority is to keep our transactions moving at the highest level possible to enhance the experience for each of our clients. Foreclosure & Auction Specialist / Spanish Speaking Translator Specializing in educating investors on the foreclosure auction processes and how to generate positive returns on investments. Buyer Specialists / Licensed Agents Listens effectively to discern what the buyer’s priorities are in the purchase of their home. Explains the buying process and keeps clients updated on the changes in the marketplace. Relentless follow up and barracuda closers are the traits of these Agents.
  • 23. OUR TEAM - - - Just a Few of our Partners where the experts are™ All Western Mortgage First American Title Old Republic Home Protection 3 Day Blinds Protection One Security Solutions Inspector Waldo Criterium McWilliam Engineers Stephens Termite & Mold Investigations Quick N Easy Handyman Las Vegas Handyman Anna’s House Cleaning Services ACA Appliances Repair Aidan Aron Appraisals Greenscapes Landscaping Mark Harmon Pest Control B&G Pool Services Adams Pool Solutions Odor Masters Sin City Plumbing Pain in the Pipe Plumbing Newark & Newark Law Firm Alverson, Taylor, Mortensen & Sanders Law Offices Sherman CPAs Mediation Around the Table Policy Now Insurance Services The Ahbe Group Insurance Services National Credit Federation New Solutions Restoration Simply Connected Home Audio/Video Integration Digital Insight Printing Advance Gas & Fireplace Repair Orange Carpet Cleaning Floral Essence Florist ABC Locksmith Nevada Registrations & Asset Protection Sierra Air Conditioning Cal Air Cooling & Heating Innovative Air Cut Rate Glass Builders Design Group
  • 24. Whether you are educated and experienced in the home selling process, or a first time home seller, we will evaluate and consult with you to ensure we fully understand – and meet – your expectations. We will walk you through the sales, negotiations, contracts and disclosures processes to make sure you are informed, and more importantly, protected. We will not compromise our professional or ethical responsibilities throughout this entire process. Our Mission
  • 25. As an EXECUTIVE, I will position your home to get it SOLD. I List As a REALTOR®, I will post your home on the Multiple Listing Service (MLS), making it available to thousands of other REALTORS® in our city, state, across the country and around the world. I will also access all of the REALTORS® in my office and in our surrounding areas leveraging my sphere of influence. I Market It is important to give your home the most exposure possible. The key is to use multiple streams of influence using the power of the MLS, word-of-mouth marketing, social spheres, online and print marketing in addition to my local, regional, national and global reach. I will put together a custom marketing plan so we target the right buyers for your home. My plan integrates traditional, proven methods with progressive modern methods all with one strategic purpose – getting your home SOLD. I Call, I Communicate, I Respond Once we have listed your home and created the maximum opportunity for exposure, emphasis turns to servicing the interested buyers and their REALTORS®. Prospective home buyers and their REALTORS® can reach me or Realty Executives through a wide variety of communication modes around the clock – mobile phone, voicemail, answering service, office attendant, text messaging, instant messaging, the internet and email – all enabling me to quickly respond to interested parties. where the experts are™
  • 26. I Show I am the best person to showcase all that your property has to offer because of our extensive conversations and my independent research. I will coordinate all showings of your home. And, during the showing process I will control the visit and make sure your home is presented in the best possible light. I Verify My goal is to sell your home in the quickest amount of time with the least amount of inconvenience to you. Throughout the listing process it is my job to verify that your home is continuously being positioned well. From marketing, advertising and staging, to showings and researching the competition. And, when necessary, I communicate with you to make the necessary modifications to ensure a seamless transaction. I Represent & Negotiate I have a responsibility to meet your needs to ensure the sale of your home. I will represent your best interests when dealing with prospects and their REALTOR® so you can concentrate on other things. You can be as little, or as much involved as you desire. Once a purchase contract is submitted, I will negotiate on your behalf to assure your satisfaction. I will partner with you throughout the entire process. I Satisfy It’s my job to market your home so that it is best positioned to sell fast, and for fair-market top dollar. My goal is to make this transition as stress-free as possible so that you can enjoy the experience of what lies ahead. Experience the advantages of working with an Executive
  • 27. I have been dedicated to meeting the needs of my clients for the past 10 years. Real estate is my career — my clients are my passion. Without your continued satisfaction and support, I could not sustain and flourish in this business. My mission is to facilitate the purchase and sale of your home in a friendly, courteous and professional manner. To achieve this goal, I have developed a strategic and comprehensive Marketing Plan that has been proven to deliver results. I hereby promise to fulfill these obligations and requirements set out in my Personal Mission Statement and Marketing Plan. My Personal Guarantee ________________________________________________ Mary Preheim REALTOR®
  • 28. YOUR PROTECTION Client Care Manager Transaction Coordinator Team Leader Mary Preheim
  • 29. Market Leadership & Coverage Community-Wide REALTY EXECUTIVES of Nevada has invested heavily in multiple 6 locations of high-quality offices throughout Las Vegas and Henderson in order to both grow and lead our area with a powerful presence of market leadership and dominance. The result is a company that maintains itself the top 3 brokerages for production per Executive with 150+Top-Producing Executives. Throughout LAS VEGAS & HENDERSON SUMMERLIN 1925 Village Center Circle #150 Las Vegas, NV 89134 702-873-4500 HENDERSON 2855 Saint Rose Pkwy Henderson, NV 89052 702-940-4500 PROPERTY MANAGEMENT 316 S Jones Blvd #100 Las Vegas, NV89107 702-992-7846 NORTHWEST SCOTT TEAM 5550 Painted Mirage Rd #320 Las Vegas, NV 89149 702-656-5900 SOUTHEAST WORTHINGTON/HATCHER/HARBISON 770 Coronado Center Dr #100 Henderson, NV 89052 702-777-1234 where the experts are™ DOWNTOWN MITCHELL RUBEIS GROUP 823 S. Las Vegas Blvd. 5th Floor Las Vegas, NV 89101 702-873-4500
  • 30. Our History 1965 – Dale Rector launches Realty Executives in Scottsdale, Arizona 1972 – Realty Executives becomes #1 Brokerage in Phoenix 1988 – Realty Executives expands to Canada 1994 – Ranked 54th in Success Magazine’s list of 100 best franchises 2000 – Realty Executives celebrates 35th anniversary of their 1st franchise 2002 – Realty Executives continues its international expansion 2008 – Realty Executives expands its network to nearly 20 countries with more than 800 offices 2008 – Expansive growth in Central America includes Costa Rica, Panama, Nicaragua and Belize. 2009 – Realty Executives opens a new office in Honduras on the island of Roatan. 2010 – Realty Executives International launches a robust Technology Initiative that plans out to the year 2020. 2010 – Realty Executives International expands rapidly on the global level. New international territories include Turkey, Saudi Arabia, Qatar, United Arab Emirates, Oman, Bahrain and Kuwait. 2010 – Realty Executives International celebrates its 45th Anniversary. The Realty Executives International network extends into 24 countries. 2010 – Realty Executives International is first national franchisor to launch Microsoft TAG technology to global network. 2010 – Realty Executives International launches new web site: exceeds 1.2 Million web pages which positions the web site to be ranked top in major search engines. 2011 – Realty Executives International sees significant franchise growth first quarter of 2011. “There is a difference between an Agent and an Executive” -Dale Rector, 1965
  • 31. Experience the advantages of working with an “EXECUTIVE”
  • 32. Our Brand Promise Experience the advantages of working with an “EXECUTIVE”
  • 33. Our Brand Pillars 1. Innovative, Entrepreneurial Spirit Realty Executives is characterized by an innovative, entrepreneurial spirit. We have a proven legacy of entrepreneurialism and industry innovation which translates to more exposure and higher levels of efficiency for you. 2. Trusted and Effective Advocate We have a non-negotiable value system – it’s a priority to us that you experience our integrity-driven environment by working with me. 3. Uniquely Personalized Experience As a brand, and as individuals, we exhibit genuine warmth, caring and individual focus throughout each step of our time working together. 4. Connected, Caring Family Our underlying desire to offer exceptional service is born out of a deep- rooted commitment to service. We’re a family business, and real estate is a means to serve others.
  • 34. Setting the Bar Realty Executives was founded on the principles of attracting the best professionals in the industry. That means you receive the knowledge, service and support both you and your home deserve. Realty Executives and I are committed to a smooth and successful transaction. Together Realty Executives and I set the bar – and raise the standard – in filling all five fundamental seller needs: The five fundamental seller needs: 1. Maximize property equity 2. Utilize a massive interconnected network 3. Manage risk 4. Ensure trust 5. Communicate effectively When you list your home with REALTY EXECUTIVES, you’re putting your largest investment in the hands of experts.
  • 35. Determining the List Price Determining an appropriate list price is the single act which will have the largest impact on how much or little activity you receive. I will help you determine the list price of your property through three key steps: 1. Know the physical and material qualities affecting the value and desirability of your home The condition of your home will impact a buyer’s perception of its value. Even moderate improvements (such as touch- up paint on walls) can dramatically improve the perceived value, therefore driving buyer interest, offers and, ultimately, a higher purchase price. 2. Know your market conditions Location, lifestyle opportunities, job growth, the economy, inventory and demand to name a few are all mitigating factors in how fair market value will be determined for your property. 3. Evaluate your competition The more we know about the competition, the better prepared I am with how to position and sell your home successfully. The competition is how we will gauge where we need to be, to get your house SOLD. It is my responsibility and obligation to help you make an informed decision. Fair market value is set by what a buyer is willing to pay
  • 36. Market Value Strategies Statistics Have Shown • Fair market value pricing will enable you to reach 95% of the buyers searching in your homes criteria • Just 15% above fair market value will decrease your buyer pool to 20%
  • 37. The Effects of Overpricing Your Home Although the illusion of more walk- away dollars is enticing, overpricing one’s home typically results in the opposite effect. Overpricing a home is often a result of being uninformed or misinformed about the true value of your property. Serious home sellers that want to sell their home for the most amount of money, in the shortest amount of time, do not overprice their home. If you price your property at fair market value from the beginning you will likely increase your buyer pool and decrease days on market. Overpricing your home can mean a decrease in interested buyers and an increase in days on market
  • 38. The Effects of Overpricing Your Home • Lower levels of brokerage exposure • Lower levels of buyer exposure 1. Agents will not show overpriced properties to their buyers. 2. Buyers not working with an agent perform enough research to know an overpriced home and will not take the time to view that home. • Longer days on market An overpriced property is perceived as ‘stale’ regardless if price reductions are implemented or there is ‘room’ for negotiating. • Perception that the home is not as desirable Overpriced homes typically experience longer days on the market. Buyers interpret longer days on market to mean ‘buyer beware.’ • Difficulty with obtaining financing Lenders base decision on fair market value. If a lender’s appraiser determines the home to be above fair market value, and above what they are willing to finance, they may require a buyer to make up the difference in cash.
  • 39. Experience the advantages of working with an Executive Home Staging Tips When selling your home you must begin to experience your home as a potential buyer might. Imagine looking at your home through a different pair of eyes – your potential buyer’s eyes. First Step: See What Your Buyer Sees Walk outside your property. Take a look at the front door and the overall curb appeal. Notice the condition of the paint, the trim, the light fixtures, the door hardware and, if you own a detached, home notice the lawn and landscaping. In looking at your home through a potential buyer’s eyes, how does it look? Are there things you need to address? Second Step: Create a clean canvas When setting the stage for your home to be ‘for sale,’ you must take into consideration how a buyer will feel while viewing your home. You want to create an environment where potential buyers can visualize themselves in your home. If you have a lot of personalized items throughout the house – this may hinder them from doing so. Personalized items may include specific colored walls (as opposed to neutral) or, it might be walls full of pictures and family heirlooms. Again, this will prevent them from thinking about your home as potentially becoming theirs.
  • 40. Home Staging: Tips to Consider • Check visibility of house address from the street • Create an inviting entry way • Keep windows open, light candles or bake items which appeal to a buyer’s sense of smell • Pay attention to details such as door knobs, light switches, faucets and polish or replace as necessary • Turn on all lights and keep window covering open to keep the space light and bright • Remove unnecessary furniture – you want to keep rooms appearing as large as possible • Unify your home décor to be as neutral as possible, to appeal to the masses • Place plants and fresh flowers to add color and life to rooms where the experts are™
  • 41. We have a proven track record! Benefits: 200+ homes sold! TEAM
  • 46. It’s our job to find a buyer at the best price in the shortest amount of time. Our goal is to make this transition as comfortable and stress-free as possible so you can enjoy the opportunities that await you in your new home. So, let’s get started! SATISFY