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Healthcare Media and Marketing Services - Loclyz Overview
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Healthcare Media and Marketing Services - Loclyz Overview

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In this era of health reform, many healthcare companies are assessing their marketing plans and looking for ways to differentiate and stand out. Loclyz Medical Media Services is a media and marketing …

In this era of health reform, many healthcare companies are assessing their marketing plans and looking for ways to differentiate and stand out. Loclyz Medical Media Services is a media and marketing firm that can help. We're focused entirely on healthcare, offering video marketing; video production, public relations, media relations, digital content, and social media marketing. Our goal is to get eyes on your business and help you be recognized as thought leaders in the medical industry. We offer a free marketing health check-up. This document provides more details. Isn't it time to evaluate the health of your marketing plan?

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  • 1. 333 Looking for a marketing firm focused on healthcare? Loclyz Medical Media Services Media and marketing services for healthcare providers who want to stand out Digital Content  Video Marketing PR  Media Relations  Social Media
  • 2. The Situation The need for gaining – and sustaining – a competitive edge has never been more critical for healthcare companies. Health reform, the changing patient landscape and financial pressures have providers reassessing the way they do business and how they attract and retain customers. Those who want to survive and thrive are taking a close look at their marketing plans. They know business as usual won’t cut it anymore. They need to rethink their messaging and tactics and then execute a strategy that will help them stand out and differentiate. That’s true regardless of whether healthcare companies are experiencing consolidation or growth. Competition is fierce. Confusion is abundant. And the noise is only expected to amplify. Loclyz can help you stand out, be heard and demonstrate thought leadership. We’re all about getting eyes on your business. Whether you’re in the B2C or B2B space, competition to stand out is only going to increase as companies race to become the authoritative voice in healthcare. How are you developing that voice and how are you going to make sure it’s heard? Healthcare Marketing If you’re like most healthcare companies, as you reevaluate your marketing strategy and tactics, chances are you’re taking a close look at how you’re using videos to market your company or service. After all, it’s one of the best ways to tell your story and one of the most preferred formats for your target audience. Video marketing is growing at such a fast rate, by 2015, 80% of all internet marketing will be video based. The question is how should you invest those marketing dollars when it comes to video? Do you simply hire a video production company to produce a video or do you need more? Most companies have only limited marketing dollars. They need to spend those dollars wisely and see a return on their investment. Simply producing a video (or videos) is not going to produce that ROI, but that doesn’t mean you need to spend big bucks. There are affordable ways to take advantage of digital marketing while still generating the results you want. The key to success is utilizing tools and communications that drive people to your website or other digital content, plus finding the right strategic partner who understands your business, your priorities and your customers. That partner must also deeply understand your industry. That’s why Loclyz focuses solely on the healthcare community.
  • 3. Loclyz for Healthcare Loclyz is a Denver-based media and marketing services firm focused on helping local and regional healthcare companies stand out and differentiate with powerful strategies that weave digital content, video production, expert storytelling, PR, media relations, and social media marketing. Videos & Live Streaming Our award-winning video producers create engaging videos for websites and social media. In addition, our live streaming capabilities allow you to stream webinars, product demonstrations, medical procedures, and events. Strategic Content PR & Media Relations We can create additional strategic content, such as whitepapers and articles, to help demonstrate your value and thought leadership. One of our major differentiators is our PR and media expertise. As former media, we leverage our skills and relationships to produce extraordinary exposure. We know what media want and how to give it to them. Social Media Marketing We strengthen our customized solutions with social media marketing, such as Facebook campaigns. Our Social Media Consultant is one of the best in the country. In fact, his work won him an award as one of the world’s top 10 social media blogs.
  • 4. Our Approach Strategic and Affordable We start by deeply understanding your business and your customers. We listen to you, study the market, investigate the competition, and profile your targets. Then we develop video content that helps tell your story (B2C or B2B). We complement that content with a public relations campaign and social media support, driving your targeted audience to your content, raising awareness and getting eyes on your business. However, raising awareness is just the first goal. We know that to truly grow and prosper in this ultra-competitive market full of numerous players, you need to have strong differentiating messaging and a strategy for positioning yourself as thought leaders in the market. That’s what we do for our clients. That’s what makes us different from the other video production and marketing companies serving local and regional healthcare organizations in the Colorado market. Our team is comprised of some of the most talented and innovative marketing and communications professionals in the area. We’ve pulled talent from the Denver-area television stations and added respected marketing pros and one of the country’s best Facebook marketing experts. Together, we’re able to offer healthcare companies integrated media and marketing strategies that produce significant results. One of the biggest priorities for healthcare companies going into 2014 is patient education and advancing consumer knowledge. With more than 180 million Americans regularly watching web videos and most consumers self-identifying as visual learners, this multimedia content is perfectly suited for most healthcare providers. Let’s explore whether it’s right for you. Contact us for a free consultation. We call it the Loclyz Marketing Health Checkup. Our team will meet with you for 30 minutes for a strategic consultation. Give us a call and get your marketing questions answered. Isn’t it time to evaluate the health of your marketing plan? Contact Us: 720.838.0596 Loclyz Medical Media Services Phone: 720.838.0596 Email: mike@loclyz.com Digital Content  Video Marketing PR  Media Relations  Social Media