I delivered this presentation to Xerox’s Business Development Executives about a year ago. This group of elite Xerox business development specialists receives an enormous amount of advanced training. I was thrilled with their response. Many said the fresh angle (5 lessons from TV reporters for sales reps) really resonated. One executive said she specifically liked the tip: "Don't give them a reason to change the channel." These 5 lessons from TV News cover the following: focusing on your audience (your prospective clients), catching a busy c-level executive's attention and making a great impression once you get in the door. These are easy tips that can make an immediate difference in your sales pursuits. This presentation provides best practices and insight from respected sources, such as IDC and Sales and Marketing Magazine. Enjoy and please share your feedback and your own best practices!