Printer's Quick Start for Twitter

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Presented to the FTA Great Lakes Group at Harper College in March 2010, this presentation will help any user get started with a Twitter profile. While simple and short, it shows you where to start; includes key considerations for strategy; and how to engage prospects, colleagues, suppliers and the community. With the Resources I've included at the end, you won't need to buy a book or call your nephew!

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Printer's Quick Start for Twitter

  1. 1. twitter<br />Do I hear a bluebird?<br />
  2. 2. Objectives<br />Network<br />Build Community<br />Provide Customer Service<br />Sell<br />Prospects<br />Branding & Awareness<br />Fundraise<br />
  3. 3. December 2008 Dell Outlet <br /> (@delloutlet) <br /> Posted e-commerce links to <br /> Twitter<br /> $1 million online sales<br />MarketingProfs, Twitter Success Stories<br />Twitter as a sales tool?<br />
  4. 4. www.twitter.com<br />
  5. 5. Create your profile<br />
  6. 6. Start to tweet<br />
  7. 7. Add shortened link to your post<br />
  8. 8. Find, using twellow.com<br />
  9. 9. Or find w/twitter, and Follow<br />
  10. 10. TweetDeck.com<br />
  11. 11.
  12. 12. Twitter’s ‘Help’ screen<br />
  13. 13. Does twitter fit your company’s strategy?<br />Create, personalize your company profile<br />Delegate twitter maintenance<br />Find people and companies<br />Write posts that encourage followers<br />Engage your employees<br />Monitor twitter activity<br />Twitter checklist<br />
  14. 14. Strategy – where’s your network?<br />
  15. 15. Create, personalize your profile<br />
  16. 16. Marketing-the message<br />Sales–lead generation<br />Customer Service–customer care<br /> i.e., SW Airline–listen, reach out<br />Field Service <br /> –Intel, proactive, trouble-shoot<br />Delegate<br />
  17. 17. www.twellow.com<br /> twitter ‘yellow pages’<br />http://search.twitter.com/<br /> real time results for all mentions<br />http://www.twitterlocal.net/<br />download, allows location based follows<br />Find friends, companies<br />
  18. 18. Post consistently<br />Be yourself<br />Share interesting info<br />Link to blog or article, use bitly <br />Create a contest<br />Ask a question, request feedback<br />Good baseline followers: 100-200<br />Post ‘hooks’ for new followers<br />
  19. 19. Publish company guidelines<br /> i.e. – Intel Social Media Guidelines<br />Encourage but don’t mandate<br />Allow/encourage posts to both company and personal profiles<br />Share your great company culture, <br /> softball league, awards, employees <br /> involved in community events <br />Motivate your employees<br />
  20. 20. Create a CRM field <br /> for your Social Media tool<br /> (twitter, LinkedIn, Facebook)<br />Number of followers<br />Click-through’s to your website<br />Monitor/Measure Results<br />
  21. 21. Help screens<br />http://www.marketingprofs.com<br />http://mashable.com<br />http://www.hubspot.com<br />http://www.socialmediatoday.com<br />http://webworkerdaily.com<br />Resources<br />
  22. 22. Thank You!<br />Mary Mekelburg<br />Mekelburg Consulting<br />mmmklbrg@charter.net<br />262.364.6439<br />www.linkedin.com/in/marymekelburg<br />Follow me on twitter @Mary_Mekelburg<br />

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