Adult Summer Reading Programs

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This program was presented by Mary Kelly and Holly Hibner for ALA 2009. It details how libraries can market services through a reading program.

This program was presented by Mary Kelly and Holly Hibner for ALA 2009. It details how libraries can market services through a reading program.

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  • 2 examples of smaller branches that use the form Use depending on staff status during summer Summer 1 – made available Summer 2 – staff member dealing with father’s illness so didn’t have time
  • Use but don’t go beyond handing out form Programming mostly done by friends
  • Examples of previous year tie ins
  • Tie programming into whatever theme using
  • Handout for patrons
  • Branch as example of types of prizes can offer Prizes: go beyond just free books and restaurant gift cards What is attractions are available in your community?
  • Adapt ASRP to YSRP
  • Reading form
  • RA list generated by patron comments

Transcript

  • 1. Adult Summer Reading Program Salem-South Lyon District Library
      • Mary Kelly
      • 248-437-6431 ext 202
      • [email_address]
      • Holly Hibner
      • 248-437-6431 ext 201
      • [email_address]
    Presentation available online: www.slideshare.net/hhibner www.slideshare.net/marykelly48
  • 2. Other ASRP’s
    • Read books, write book reviews, fill out forms to be drawn for prizes. More book reviews = more forms = more chances to win.
    • “ Read at least 2 books per week, enter weekly drawing.”
    • “ Read six books from four categories to make sure they don’t read six of the same genre.”
    • “ Goal: ten books in ten weeks. About half usually finish.”
    • “ We give adults a card to get stamped when they review a book they read this summer.  Review: list the book and author, give it a star rating, write three words that describe it, and list any other books or authors that they would suggest to someone who reads this book and likes it. ”
  • 3. What do these programs have in common?
    • Focus is on books and reading
    • They require work for the patron
    • They punish slow readers and non-readers
    • They cater to those who are already library users
  • 4. SSLDL Basics
    • Class IV Library
    • Member of The Library Network
    • Serve multiple townships/counties
    • Population served ~18,000
    • 2 high schools, 2 middle schools, 7 elementary schools
    • 4.75 (FTE) on-desk librarians
  • 5. Whole Library Programming
    • Programs synchronized to encourage family participation
    • Summer Reading Programs for various age groups marketed as one
    • Promote link between family reading and literacy
    • Everything is connected
  • 6. Goals for Adult Summer Reading
    • Ease of participation
    • Market different library services
    • Experiment outside of comfort zone
    • Model reading behavior to children
    • Promote the library as a fun place!
  • 7. Building a Program
      • Try a few summers before judging success
    • Bully the regulars
    • Get kids to guilt parents into it
    • Talk it up during story time, computer classes, and at check-out desks
    • Do senior center visits, exercise class visits, Bingo announcements, etc.
  • 8. Adult Participation
    • 2003 – 76 adults
    • 2004 – 92 adults
    • 2005 – 109 adults
    • 2006 – 146 adults
    • 2007 – 222 adults
    • 2008 – 266 adults
  • 9. Keep it Simple!
    • Keep game easy to administer
    • Complicated rules undermine goals
    • Be flexible with the rules so patrons can be successful.
      • Allow titles to be used in various categories
    • Encourage non-users/non-readers to stretch and experience the library.
    • It’s not the regulars we’re worried about! For them it is just plain fun.
  • 10. A dult Summer Reading Program
    • Horry County Memorial Library System
    • Claire Campana
    • [email_address]
    • Presentation available at:
    • http://www.slideshare.net/hhibner
    • http://www.slideshare.net/marykelly48
  • 11. HCML
    • 9 branch system, plus a bookmobile
    • Staff: 52 full time, 19 part time
    • Population served: approximately 250,000
  • 12. Adult SRP and HCML Fiction Nonfiction Science Fiction Magazine of Your Choice Mystery Young Adult Biography Movie Based on a Book Western
  • 13. Guiding Philosophy
    • Autonomy
    • Adaptability
  • 14. Little River Library
    • 2 full time, 1 part time staff members
    • Average summer daily patron count: 160
  • 15. Surfside Library
    • 4 full time, 1 part time staff member
    • Average summer daily patron count: 303
  • 16. Individualized Branch Approaches
  • 17. Socastee Library
    • 8 full time, 3 part time staff members
    • Average summer daily patron count: 831
  • 18. Tic Tac Toe True Crime or Police Procedural Mystery Featuring Animals Humorous Mystery or Bibliomystery Female Detective or Romantic Thriller Mystery Movie Based on a Book Culinary or Historical Mystery Cozy or British Mystery Legal or Medical Mystery Senior Sleuths or Private Eyes
  • 19. Programming
    • Mystery Movie Showings
    • Talk on local mysteries by Horry County Museum director
    • Talk by local Crime Scene Investigator
    • Author visits
  • 20. Conway Library
    • 9 full time, 6 part time staff members
    • Average summer daily patron count: 433
  • 21.  
  • 22. Prizes
    • Tickets to: Alabama Theater
    • Le Grand Cirque
    • Carolina Opry
    • Myrtle Beach Pelicans
    • Gift Baskets
    • Night at a Bed and Breakfast
  • 23. North Myrtle Beach Library
    • 4 full time, 2 part time staff
    • Average summer daily patron count: 463
  • 24. Logos
  • 25.  
  • 26.  
  • 27. Benefits of Our Approach
    • Staff Ownership
    • Cost Efficient
    • Time Efficient
  • 28.
    • Claire Campana
    • [email_address]
    • www.hcml.org
    • Presentation available at:
    • http://www.slideshare.net/hhibner
    • http://www.slideshare.net/marykelly48
    • Thanks to Jane (Conway), Sharon and Kim (Socastee), Cindy (Little River), Shelley (North Myrtle Beach), and Gwenda (Surfside).
  • 29. Library Bingo
  • 30. It works!
    • Market various collections
      • ie: graphic novels, local history, cookbooks, maps
    • “ Attend a program” square
      • Increases program attendance statistics
      • Markets all the great programs you offer!
      • “ Read a children’s book” square
        • Cross-promotes departments
        • Parents can read same books their kids are reading: encourages family read-aloud time
  • 31. Prizes
    • Adult Programming budget
      • $700 for 2009-2010 fiscal year (07/01 to 06/30)
      • ~$50 spent on Summer Reading Program
    • Less is more (“Semi-Fabulous” prizes)
      • More winners
      • Less about the prize, more about the fun
    • 20-25 semi-fabulous prizes
      • Mostly donated by local businesses
      • Gift certificates purchased for $5-$10 each
      • Everyone gets a free book/DVD/CD from donations to library
  • 32. Techie Details
    • Created with-
    • PHP - General-purpose scripting language
    • MySQL - Open source database
    • Swiftmail - Open source PHP Mailer
    • Visifire -  Open source data visualization controls powered by Silverlight
    • Javascript - Scripting language
    • AJAX - Used to retrieve data from the server asynchronously in the background
    • MooTools - Compact Javascript framework
  • 33. Online sign-up *Software created by fabulous SSLDL Tech Staff from scratch using PHP/MySQL!
  • 34. Online Sign-up
  • 35.  
  • 36. Administrative Module
  • 37. Participant’s record
  • 38. Statistics
  • 39.  
  • 40.  
  • 41. In Conclusion
    • Keep it light
    • Keep it simple
    • Make it a family affair
    • Promote the library’s collections, services, and programs
  • 42.
    • Holly Hibner [email_address]
    • http://hhibner.blogspot.com
    • Mary Kelly [email_address]
    • http://practicallibrarian.blogspot.com
    • Claire Campana [email_address]
    • http://www.hcml.org
    • http://awfullibrarybooks.wordpress.com
    • Presentation available online:
    • www.slideshare.net/hhibner
    • www.slideshare.net/marykelly48