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Top 9 questions Top 9 questions Presentation Transcript

  • TOP 9 Learning Questions of Group 2 From Chapter 10 -18 (D)evout - Mary Josette Enriquez December 30,2011 www.maryjosetteienriquez.blogspot.com Devout
  • TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com Devout
  • Betamax products is in the ____ Stage of the product cycle. a. introduction b. Growth c. Maturity d. decline e. none of the above www.maryjosetteienriquez.blogspot.com Devout
  • Betamax products is in the ____ Stage of the product cycle. a. introduction b. Growth c. Maturity d. decline e. development www.maryjosetteienriquez.blogspot.com Devout
  • The four stages in a product life cycle www.maryjosetteienriquez.blogspot.com Devout
  • Introduction stage in a product life cycle A period of slow sales growth as the product is introduced in the market. Profits are non-existed because of the heavy expenses of product introduction. www.maryjosetteienriquez.blogspot.com Devout
  • Growth stage in a product life cycle A period of rapid market acceptance and substantial profit improvement. www.maryjosetteienriquez.blogspot.com Devout
  • Maturity stage in a product life cycle A slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profits stabilize or decline because of increased competition. www.maryjosetteienriquez.blogspot.com Devout
  • Decline stage in a product life cycle Sales show a downward drift and profits erode. www.maryjosetteienriquez.blogspot.com Devout
  • Betamax products is in the ____ Stage of the product cycle. a. introduction b. Growth c. Maturity d. decline e. none of the above www.maryjosetteienriquez.blogspot.com Devout
  • Betamax products is in the ____ Stage of the product cycle. a. introduction b. Growth c. Maturity d. decline e. development www.maryjosetteienriquez.blogspot.com Devout
  • TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
  • 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts.
    • Form
    • Style
    • Design
    • Customization
    • None of the above
    http://lexgo-passionforlife.blogspot.com/
  • 3. It is the total features that affect how a product looks & feels.
    • Form
    • Style
    • Design
    • Customization
    • Label
    http://lexgo-passionforlife.blogspot.com/
  • There are several ways that a product can differentiate itself from the competition Form, Style, Design & Customization are some of the product aspects marketers use to stand out. http://lexgo-passionforlife.blogspot.com/
  • Only design covers the totality of the product features http://lexgo-passionforlife.blogspot.com/
    • Form
    • Style
    • Customization
    • Design
    Either specific to shape, size, look & feel, custom made Total features
  • 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts.
    • Form
    • Style
    • Design
    • Customization
    • label
    http://lexgo-passionforlife.blogspot.com/
  • 3. It is the total features that affect how a product looks & feels.
    • Form
    • Style
    • Design
    • Customization
    • Label
    http://lexgo-passionforlife.blogspot.com/
  • TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
  • 1. In below five of the Product Levels-Customer-Value Hierarchy, which one is the Fundamental level of the hierarchy?
    • Potential Product
    • Augmented Product
    • Expected Product
    • Basic Product
    • Core Benefit
  • 1. What Product Levels-Customer-Value Hierarchy, is Fundamental level?
    • Potential Product
    • Augmented Product
    • Expected Product
    • Basic Product
    • Core Benefit
  • Product Levels: The Customer-Value Hierarchy
  • 1. In below five of the Product Levels-Customer-Value Hierarchy, which one is the Fundamental level of the hierarchy?
    • Potential Product
    • Augmented Product
    • Expected Product
    • Basic Product
    • Core Benefit
  • 1. What Product Levels-Customer-Value Hierarchy, is Fundamental level?
    • Potential Product
    • Augmented Product
    • Expected Product
    • Basic Product
    • Core Benefit
  • TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
  • 7. The Cell phone is an example of
    • Pure tangible good
    • Tangible good with accompanying services
    • Hybrid
    • Major service with accompanying minor goods and services
    • Pure service
  • 7. The Cell phone (w/ globe) is under what categories of service mix ?
    • Pure tangible good
    • Tangible good with accompanying services
    • Hybrid
    • Major service with accompanying minor goods and services
    • Pure service
  • Categories of service mix
    • Pure tangible good - the offering consists primarily of a tangible good such as soap, toothpaste, or salt. No services accompany the product.
    • Tangible good with accompanying services - The offering consists of a tangible good accompanied by one or more services.
    • Hybrid - The offering consists of equal parts goods and services. For example, people patronize restaurants for both the food and its preparation.
    • Major service with accompanying minor goods and services - The offering consists of a major service along with additional services or supporting goods.
    • Pure service - The offering consists primarily of a service. Examples include babysitting, psychotherapy, and massage.
  • Categories of service mix Tangible good with accompanying services Typically, the more technologically advanced the product, the greater the need for a broad range of high-quality supporting services. An example is Telecom companies offering mobile phones with pre-paid or postpaid plan services.
  • 7. The Cell phone is an example of
    • Pure tangible good
    • Tangible good with accompanying services
    • Hybrid
    • Major service with accompanying minor goods and services
    • Pure service
  • 7. The Cell phone (w/ globe) is under what categories of service mix ?
    • Pure tangible good
    • Tangible good with accompanying services
    • Hybrid
    • Major service with accompanying minor goods and services
    • Pure service
  • Chapter 14 Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/
  • Question 2
    • Please give the proper sequence in setting price initially for the products or services
    • 1.Deterimne demand 2.select the price objective 3.analyze
    • competitor price mix 4.select final price 5.select price method 6.estimate costs
    • A 2 1 6 3 5 4
    • B 1 2 6 3 54
    • C 1 2 3 6 5 4
    • D 2 1 3 6 5 4
    • E 1 2 3 6 4 5
  • 2. ____is the first step in setting price initially for products & services. a.select final price b.select price method c.analyze price mix d.determine demand e.select price objective
  • Analysis
    • The company first decides where it wants to position its market offering. The clearer a firm’s objectives, the easier it is to set price.
    • Each price will lead to a different level of demand and will therefore have a different impact on a company’s marketing objectives
    • Demand sets a ceiling on the price the company can charge for its product. Costs the floor
    • The firm should first consider the nearest competitor’s price
    • Given the customers’ demand schedule,the cost function, and competitors’ prices,the company is now ready to select a price
    • Pricing methods narrow the range from which the company must select its final price
  • Analysis Steps in setting price initially for the products or services: 1. select price objective 2. determine demand 3. estimate cost 4. analyze competitor price mix 5. select price method 6. select final price
  • Answer
    • Please give the proper sequence in setting price initially for the products or services
    • 1.Deterimne demand 2.select the price objective 3.analyze
    • competitor price mix 4.select final price 5.select price method 6.estimate costs
    • A 2 1 6 3 5 4
    • B 1 2 6 3 54
    • C 1 2 3 6 5 4
    • D 2 1 3 6 5 4
    • E 1 2 3 6 4 5
  • 2. ____is the first step in setting price initially for products & services. a.select final price b.select price method c.analyze price mix d.determine demand e.select price objective
  • Top 10 Concepts chapter 16 Managing Retailing, Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
  • 3. Which among retailing four positioning strategies that feature a narrow product assortment and high value added cultivate an exclusive image and operate on high margin and low volume?
    • Bloomingdale‘
    • Tiffany
    • Sunglass Hut
    • Wal-Mart
    http://upwarddodger.blogspot.com/ 4 4 Positioning Strategies
  • 3. What positioning strategy that feature a narrow product/s & high value added exclusive image and operate on high margin and low volume?
    • Bloomingdale‘
    • Tiffany
    • Sunglass Hut
    • Wal-Mart
    • Pricesmart
    http://upwarddodger.blogspot.com/
  • http://upwarddodger.blogspot.com/
  • positioning strategies Bloomingdale's- Stores that feature a broad product assortment and high value added pay close attention to store design, product quality, service, and image. Their profit margin is high, and if they have high enough volume, they will be very profitable. Tiffany- Stores that feature a narrow product assortment and high value added cultivate an exclusive image and operate on high margin and low volume. http://upwarddodger.blogspot.com/
  • Sunglass Hut -Stores that feature a narrow line and low value added keep costs and prices low by centralizing buying, merchandising, advertising, and distribution. Wal-Mart- Stores that feature a broad line and low value added focus on keeping prices low and have the image of a place for good buys. High volume makes up for low margin.
  • Pricesmart -is not part of positioning strategy but is just an example of a wholesaler/retailer store.
  • 3. Which among retailing four positioning strategies that feature a narrow product assortment and high value added cultivate an exclusive image and operate on high margin and low volume?
    • Bloomingdale‘
    • Tiffany
    • Sunglass Hut
    • Wal-Mart
    http://upwarddodger.blogspot.com/ 4 4 Positioning Strategies
  • 3. What positioning strategy that feature a narrow product/s & high value added exclusive image and operate on high margin and low volume?
    • Bloomingdale‘
    • Tiffany
    • Sunglass Hut
    • Wal-Mart
    • Pricesmart
    http://upwarddodger.blogspot.com/
  • Top 10 Concepts chapter 16 Managing Retailing, Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
  • 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
    • Retailing
    • Retailer
    • Retail Store
    • Marketing
    http://upwarddodger.blogspot.com/
  • 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
    • Retailing
    • Selling
    • Bartering
    • Marketing
    • wholesaling
    http://upwarddodger.blogspot.com/
  • Retailing is…
    • Retailing includes all the activities in selling goods or services directly to final consumers for personal, non business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.
    http://upwarddodger.blogspot.com/
    • Any organization selling to final consumers-whether it is a manufacturer, wholesaler, or retailer-is doing retailing. It doesn't matter how the goods or services are sold (in person, by mail, telephone, vending machine, or on the Internet) or where (in a store, on the street, or in the consumer's home).
    http://upwarddodger.blogspot.com/
  • 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
    • Retailing
    • Retailer
    • Retail Store
    • Marketing
    http://upwarddodger.blogspot.com/
  • 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
    • Retailing
    • Selling
    • Bartering
    • Marketing
    • wholesaling
    http://upwarddodger.blogspot.com/
  • TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
  • 5. Considering the communication process, what should the receiver first take note of in preparing his message?
    • Product
    • Medium
    • Competitors
    • Possible ‘noise’
    • Target audience
    http://kathleenmamaradlo.blogspot.com
  • 5. In communication process, what should the sender first consider in preparing his message?
    • Product
    • Medium
    • Competitors
    • Possible ‘noise’
    • Target audience
    http://kathleenmamaradlo.blogspot.com
  • Elements of the Communication Process http://kathleenmamaradlo.blogspot.com
  • Elements of the Communication Process It’s important to begin with a clear target audience as this will be the basis of the content of the message, how it will be delivered as well as when and where it should be said. http://kathleenmamaradlo.blogspot.com
  • Elements of the Communication Process It’s important to begin with a clear target audience as this will be the basis of the content of the message, how it will be delivered as well as when and where it should be said. http://kathleenmamaradlo.blogspot.com
  • 5. Considering the communication process, what should the receiver first take note of in preparing his message?
    • Product
    • Medium
    • Competitors
    • Possible ‘noise’
    • Target audience
    http://kathleenmamaradlo.blogspot.com
  • 5. In communication process, what should the sender first consider in preparing his message?
    • Product
    • Medium
    • Competitors
    • Possible ‘noise’
    • Target audience
    http://kathleenmamaradlo.blogspot.com
  • TOP 10 Learning Concepts Ch 18 Managing Mass Communications Ching D. Marcial December 22, 2011 www.chingmarcial.blogspot.com
  • ________________ is/are one of the four (4) mass communication tools to improve brand or company image, which consist of diverse collection of incentive tools, mostly short term, designed to stimulate faster and bigger purchase of products or services. A. Public Relations (PR) B. Sales Promotion C. Events and Experiences D. Advertising E. Sales Promotion and Advertising F. All of the above www.chingmarcial.blogspot.com Question 2
  • 2.________is mass communication tool to improve brand image, which consist of diverse set of incentive tools, mostly short term, for faster and bigger purchase of products. A. Public Relations (PR) B. Sales Promotion C. Events D. Advertising E. Experiences www.chingmarcial.blogspot.com
  • www.chingmarcial.blogspot.com Concept Sales Promotion Public Relation Events & Experiences Advertising The Four (4) Mass Communication Tools
  • www.chingmarcial.blogspot.com Concept Explanation Sales Promotion Public Relation Events & Experiences Advertising The Four (4) Mass Communication Tools
  • ________________ is/are one of the four (4) mass communication tools to improve brand or company image, which consist of diverse collection of incentive tools, mostly short term, designed to stimulate faster and bigger purchase of products or services. A. Public Relations (PR) B. Sales Promotion C. Events and Experiences D. Advertising E. Sales Promotion and Advertising F. All of the above www.chingmarcial.blogspot.com Question 2
  • 2.________is mass communication tool to improve brand image, which consist of diverse set of incentive tools, mostly short term, for faster and bigger purchase of products. A. Public Relations (PR) B. Sales Promotion C. Events D. Advertising E. Experiences www.chingmarcial.blogspot.com
  • TOP 9 Learning Questions of Group 2 From Chapter 10 -18 (D)evout - Mary Josette Enriquez December 30,2011 www.maryjosetteienriquez.blogspot.com Devout