Community Social Media Influencers At Work: The Iloilo Bloggers Experience
SUMMIT 2013 SOCIAL MEDIA INFLUENCERSCommunity Social Media Influencers At Work:The Iloilo Bloggers Experience
ILOILO BLOGGERS INC. SEC Company Reg. No.: CN201027519 Email: firstname.lastname@example.org Website: http://www.iloilobloggers.com Facebook Page: https://www.facebook.com/iloilobloggers/• United online and towards one goal, Ilonggo bloggersfounded the group Iloilo Bloggers Inc. in 2008.• We are the main organization of bloggers in Iloilo aimingto contribute to the development of Iloilo by utilizing thepower of its member’s blogs and uniting Ilonggoseverywhere.
• We took on measures for bloggers to berecognized in Iloilo.• In January 2010 the Iloilo Bloggers Inc.became a Securities and ExchangeCommission (SEC) registered non-stock, non-profit organization.
Visayas Blogging Summit• We organized the first ever Visayas BloggingSummit and the 2nd Philippine Blog Awards –Visayas in 2010.• First event of its kind to be hosted in Iloilo.• Gathered more than 250 bloggers from allover Visayas, invited guests from Luzon andexpert speakers from different fields.
• The goal of the VBS was to gather ideas andexplore the potential impact of blogging insociety, business and politics.• The 2nd Philippine Blog Awards –Visayas, on the other hand, recognized notableVisayan-owned and Visayan-related blogs intheir respective niches.
Donation Drive for Cagayan de Oro and IliganTyphoon Sendong VictimsThe Iloilo Bloggers helped by organizing adonation drive. We sent some of the reliefgoods to our blogger friends in CDO whileused clothing were given to a local TVnetwork’s foundation who also shipped themto CDO and Iligan.
Iloilo Zombie Run• Held last October 2012.• We organized this event for 2 monthsonly.• This was our second major event as anorganization next to VBS.
• The Iloilo Zombie Run is the FIRSTZOMBIE RUN OUTSIDE Manila and theTHIRD in the whole PHILIPPINES.• It was an obstacle course within a race.Runners navigated through rough terrainand obstacles while trying to escapezombies and come out of the race alive.
• We organized the IZR to raise funds forthe org and a portion of the proceedswas donated to the SPECIAL OLYMPICSPHILIPPINES Iloilo Chapter.• They went to represent our country inthe Special Olympics games in Macauwhere they garnered a lot of medals.
How Did We Do It?• In all our events we used social media tohelp plan, promote, and build excitement.• Our goal is to get as many people as possibleinterested in our events, and social media is aperfect compliment for spreading the word toour core base of target attendees, sponsors,and beyond.
• What we did is continually promotethrough social media with frequent posts.• We recommend at least an 80/20 ratiofor all your social media efforts, with 80percent of your updates focused oninformational and non-sales posts, and20 percent on straight sales andpromotion.
• Because if all you do is promote your event,your “Likers” and followers will tune you outand may stop following you all together.• Build interest through scarcity. What we didis we announced when there are only a limitednumber of seats left (if that’s actually thecase). “Only 5 registrations forms remain. Getyours now …”
• Fill last minute cancellations. Use socialmedia posts to let people know there area few last-minute registrations formsavailable for those who still want toattend but may have originally missedout on them.
• Promote what attendees can expect.Post short updates to give prospectiveattendees a glimpse at what you haveplanned for the event. It can go a longway when it comes to generating buzz forthe event.• Brand your event with an eventhashtag.
After the event ends, social media can helpextend the buzz and—if it’s a recurring eventlike the Iloilo Zombie Run—help promote thenext installment. So what we did was:1. Upload pictures of the event.2. Upload videos from the event.3. Leverage our blogs with posts about theevent.4. Thank attendees for coming through oursocial media channels.
• We utilized social media tocommunicate with each other and ourparticipants.• It helped broaden the participation ofour Facebook Likers, and they voluntarilyshared information.
• Social media helped us create mediabuzz and engage our participants.• One thing is clear: social media andblogging has revolutionized events. Ifdone right, any event can become aglobal experience.