HTML E-mail Campaigns Skills and tools used: HTML, Constant Contact,MailChimp, Photoshop, analytic and audience analysis.
HTML E-mailCampaign• Designed graphics.• Designed content of campaign for B2C audience.• Maintained segmented mailing lists.• Monitored open rate and other analytics to adjust ongoing messages.
HTML E-mailCampaign• Designed look and feel of newsletter.• Designed content of campaign for B2B audience.• Monitored analytics and adjusted subsequent messages.
Content Marketing• Wrote blog topics for B2B audience.• Blog designed to showcase the firm as “experts” on the subject of business interruption loss.• Monitored analytics and discovered that audience likes “how to” topics.
Content MarketingFor this B2B blog that is written ata college reading level, it isimportant to lighten things up whenpossible. Because the forensicaccountants that work at this firmare willing to be labeled as “beancounters,” they seem moreaccessible to potential clients.
Technical Writing Expert-level skills as Help writer. Documentation for end-user consumers. Multiple projects for corporate clients.
HTML HelpMicrosoft• Expert-level HTML Help documentation skills.• Multiple Help projects for premier Microsoft products including Microsoft Office, Works, MapPoint, Windows Live suite, and more.• Debugging of context-sensitive Help on Windows and Macintosh platforms.• Redesign of Help systems based on technical support recommendation and analytics.
Print DocumentationSole author of 250 page manual Wrote proposal, book, for end user audience. and created graphics.
Print Documentation Designed for consumer audience. Installation manual Worked with graphic designer to createfor Microsoft hardware product. technically accurate graphics.
Camtasia VideoMicrosoft• Wrote script for video.• Captured screen shots.• Added notes and callouts.• Edited video.• Recorded narration.• Viewed by consumer audience on the Microsoft HealthVault website.