How to dominate your local competition onlinePresentation Transcript
www.Mary-Green.Com How To Dominate Your Local Competition Online
In 2010 companies will be reducing offline marketing in their budget as follows:
Small Businesses will be increasing online marketing in their budget as follows:
54% Of Americans Never Look At a Phone Book
The Time Has Never Been Better To Get Your Business Online 82% of consumers turn to the search engines when finding a local business Yet Only… 44% of small businesses do not yet have a website and comprehensive online marketing plan
Is It Time To Update Your Website?
Website Design and Branding
Integrate Online Ordering System Using eHungery.com
Search Engine Optimization: Page #1 Google Rankings for…
• famous joe's kitchen
• Italian Riverside
• Italian kitchen Riverside
• Italian food Riverside
• Italian restaurant Riverside
• best Italian food Riverside
• best Italian pizza Riverside
• Italian pizza Riverside
• best pizza Riverside
• pizza Riverside, ca
Mobile Friendly Website
Famous Joe’s Kitchen Case Study
What’s The Difference? Before Website
No Email Capture
Lack of Pictures
Lack of Information
Doesn’t Engage Visitors
Poorly Branded Design
More Appealing Images
Special Events Listed
Menu & Online Ordering
Engages Visitors More
More Established Design
Small Business Advertising Budget The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.
Where are Small Businesses Advertising? Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.
Marketing your website and establishing an online presence…
More people use Google to find local businesses online! Over 87% of all searches online are done through Google.
Google Local Business Listing
Setting up Google places…
Search Engine Optimization
Search Engine Optimization SEO helps customers find your website in the search engines T arget the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.
Search Engine Optimization Checker
Social Marketing On Facebook
How does a Facebook Fan Page Help Your Business?
There are 420 Million users on Facebook
Establishes another place for your business to get exposure on the internet
Sends Traffic to Your Website from Facebook
Improves your Search Engine Optimization
Lets you interact with your customers and local community
Strengthens customer relations
Builds brand awareness and trust as an authority
Setting up your Facebook Fan Page
Example of Facebook Fan Page
Video Marketing On YouTube
You Tube Demographics You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is $75,000
Get more exposure to your local business using video!
30,000,000,000 web videos are watched every month in the United States.
Videos now comprise 60% of all web traffic .
Youtube marketing in action…
Other Video Sharing Sites
Social Marketing On Twitter
Setting up your Twitter Account
Your customers are talking about your business on Twitter…
Why use Twitter?
Here are some examples of how small businesses are successfully using Twitter:
A restaurant can tweet their daily specials
Hotels can tweet their current room rates
Realtors can tweet new homes on the market
Small businesses can tweet their latest special offers and sales
Social Media Sites
The Power of Email Marketing
Statistic’s on Email Marketing
An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.
The Return on Investment for this amount was estimated at $583 billion .
Capture your visitors email address for repeat business!
Maintain Your Email Opt-in List
The Mobile Marketing Revolution
58% of Americans have a mobile phone with Web connectivity.
Mobile marketing budget percentages to grow 150% by 2013.
Let your customers find your business on the go!
Get the Best Return on Investment with Online Marketing!